It’s tempting to think that once students have discovered your institution and navigated tight application deadlines — or perhaps even found their way to you through UCAS Extra — the role your admissions department plays in the higher education journey is finally over. But that’s certainly not the case; after all, for prospective students, the receipt of an offer from your institution marks a critical juncture, a time where decisions are made and paths set. By harnessing the power of digital engagement, you can help to tip the balance in your favour, easing students into this next stage of education and turning offers into acceptances.
Bridging the all-important decision gap
For admissions teams, it helps to think of this stage as the start of a relationship — not the end of a process. With this in mind, every message and every interaction you have with prospective students should reinforce two things:
- You’ve made the right choice.
- We’re ready to welcome you.
Here’s how to make that happen:
Create a welcome journey that feels personal
Instead of issuing a single “congratulations” email, design a series of messages that unfolds like a story. Be sure to offer students:
- A warm welcome.
- Practical next steps (acceptance deadlines, accommodation info, etc.).
- Invitations to join student communities.
While automation can certainly help to ensure a seamless cadence, the overall tone of these emails should feel warm and human.
Bring campus life to life
Students want to picture themselves on campus, so use video tours, student stories, and social content to spark excitement. Show them not just what your university offers, but what their life could look like if they accept your offer.
Build belonging before day one
Point offer holders toward the kinds of communities — be they online forums or private social groups — that can help them to connect with peers. By creating an authentic sense of belonging, you can ensure that your institution is front and centre as they make their final selection.
Nudge without pressure
Reminders about acceptance deadlines or accommodation bookings should feel helpful, not pushy. Use behaviour-triggered workflows to send timely prompts that guide students forward with helpful and relevant content.
Prepare them for success
Go beyond the basic offer. Share resources like budgeting tips, orientation guides, and welcome events. These practical touches show that you’re invested in their future — not just their application.
Why it matters
The offer-making season is your chance to turn intent into commitment. By combining personalised communication with digital tools that create a sense of excitement and belonging, you can seal the deal, turning offers into acceptances all while setting the stage for a positive student experience.
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