Is the advertising industry a little like the public sector? Yes. And this year we will see them come together bringing a number of potential benefits.
The public sector and the digital advertising industry may not seem like natural bedfellows, they have, however, more in common that you might think:
When public sector organisations embrace all that advertising tech has to offer, here is what can happen:
2018 is going to be a very exciting year for advertising in the public sector by…
Luckily, the advertising industry has been through fundamental disruption in the last 10 years. This disruption has resulted in the creation of technology that makes communication easier, cheaper, more targeted, more transparent and so, more powerful.
The comms professionals who convince their organisations to embrace this technology will thrive. By embracing income generation from advertising, the job of convincing should become a great deal easier.
If you want to start generating income from email or want to look at how ad funding makes Granicus even easier to invest in, check out this handy summary guide directly.
If you want to talk about how you could run more paid campaigns for free using your own audience data, contact johnpaul.danon@counciladvertising.net at the Council Advertising Network (CAN).
John-Paul Danon is sales director of CAN. They help the public sector generate income, access programmatic advertising and use public sector audience data.