Digital confidence in the public sector: Bridging the skills gap for better services

Public sector organisations collect vast amounts of unstructured data — emails, surveys, social media interactions — but how do you turn it into actionable insights? This session will explore tools and techniques to analyse, organise, and leverage unstructured data for better decision-making whilst remaining compliant.

Key takeaways:

• The legal landscape: Gain insight into what compliance looks like and why it is not as stressful as it first might seem.
• Embracing technology: Understand what part your technology can play in storing and understanding your data within your organisation.
• Building trust: Don’t be scared to use your data! Use your information in meaningful ways that make a difference in your community and build trust with your audience. This could be as simple as sending the right message to the right person.