Building on the insights from our recent eBook, From Admission to Alumni, it’s evident that the clearing period is a critical touchpoint in the student journey. It’s not just about filling places; it’s about building trust, standing out from the competition, reducing anxiety, and setting the tone for a student’s entire university experience.
Why the clearing period demands exceptional communication
In a time marked by quick decisions and strong emotions, how universities communicate can shape a student’s entire view of the institution. The following key areas show why careful, prompt, and understanding messaging makes all the difference.
1. It’s a time of high emotion and uncertainty
Students entering clearing are often doing so unexpectedly. Whether they didn’t receive the results they hoped for or changed their minds about their original choices, they’re likely feeling overwhelmed. Clear, empathetic communication can provide reassurance and direction when they need it most.
2. Speed and clarity are crucial
Decisions during clearing are made quickly. Universities that provide concise, accessible information — on courses, entry requirements, accommodation, and support — stand out. A streamlined digital experience with real-time updates and easy-to-navigate content can make all the difference.
3. Engagement builds confidence
Two-way communication is key. Students feel heard when they can ask questions. This not only helps them make informed decisions but also fosters a sense of belonging before they even set foot on campus.
4. It’s a first impression that lasts
The clearing experience is often a student’s first real interaction with a university. Institutions that communicate clearly, respond promptly, and show genuine care are more likely to convert interest into enrolment — and loyalty.
Strategies for success
To engage prospective students and help them through the admissions process, institutions need a thoughtful, student-focused approach. These strategies can help you build trust, create connections, and achieve worthwhile outcomes at every stage of the journey:
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Personalise the journey: Use data to tailor messages based on student interests and needs.
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Be transparent: Clearly outline what students can expect, from application to enrolment.
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Use multiple channels: Meet students where they are — email, SMS, social media, and your website.
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Empower staff: Ensure your admissions and communications teams are aligned and equipped to respond quickly and empathetically.
Clearing isn’t just a logistical process; it’s a pivotal moment in a student’s life. Universities can turn a potentially stressful experience into a positive, empowering one by prioritising clear, compassionate communication and meaningful engagement.
After all, the journey from admission to alumni starts with a single conversation. Make it count and stand out from the competition.
Get in touch today to learn more about how Engagement Cloud can support you on this journey.
