Light lifts to start improving public sector experiences today

Personalisation isn’t just for the private sector — public services can benefit too. Learn how public sector organisations can use data to deliver more tailored experiences, improve decision-making, and ensure residents receive the support and information most relevant to them.

Date: 24 June 2025
Time: 11:00 am [BST]
Duration: 45 min
Cost: Free
Speaker: Tracy Ryan, Director EMEA Marketing

Key takeaways:

• Personalisation Drives Better Outcomes: Tailored services lead to more relevant support, improved citizen satisfaction, and smarter use of public resources. When services feel personal, people are more likely to engage and trust the system.
• Data is the Foundation of Personalisation: Effective personalisation starts with good data. Understanding citizen needs, preferences, and behaviours allows public sector organisations to make informed, proactive decisions that improve lives.
• Start Small, Think Big and Use the Right Tools: You don’t need to overhaul everything at once. Begin with simple, high-impact personalisation efforts, and scale from there. Platforms like Granicus can help you unlock the power of your data and deliver smarter, more connected services.

Fragmented systems lead to duplicated efforts and frustrated citizens. This session will explore how public sector organisations can harness technology to create a single, unified view of various segments and like groups. — enhancing service delivery, reducing inefficiencies, and improving the overall customer experience.

Date: 3 July 2025
Time: 11:00 am [BST]
Duration: 45 min
Cost: Free
Speakers: Jason Eakins, Business Development Manager at Granicus, and David Sercombe, Head of Applications Development and Service, Strata Service and Solutions, on behalf of Exeter, East Devon, and Teinbridge Councils

Key takeways:

• Understanding of the benefits of connected technology.
• Drive targeted communications through better understanding of residents.
• Reduce call volumes using proactive communications through evidence-based approaches.

Public sector organisations collect vast amounts of unstructured data — emails, surveys, social media interactions — but how do you turn it into actionable insights? This session will explore tools and techniques to analyse, organise, and leverage unstructured data for better decision-making whilst remaining compliant.

Date: 8 July 2025
Time:11:00 am [BST]
Duration 45 min
Cost: Free
Speaker: Dan Rhodes, Senior Director, Legal & DPO

Key takeaways:

• The legal landscape: Gain insight into what compliance looks like and why it is not as stressful as it first might seem.
• Embracing technology: Understand what part your technology can play in storing and understanding your data within your organisation.
• Building trust: Don’t be scared to use your data! Use your information in meaningful ways that make a difference in your community and build trust with your audience. This could be as simple as sending the right message to the right person.