Guides

Communications During Crisis: A management plan for public sector

The economic impacts of the Cost of Living Crisis are creating challenges for the public sector similar to those faced during natural disasters and other civic crises where relaying beneficial services is critical. This eBook helps communicators strategise for effective awareness and outreach campaigns to connect affected communities with the services they need. Take a step-by-step approach to creating better outcomes with preparation and confidence.

Download this eBook to:

  • Identify and prioritise opportunities for preparedness
  • Build a team of allies to best reach audiences
  • Determine key messages that drive action
  • Manage feedback and evaluation to identify gaps in tools and resources

This eBook provides an important first step for planning. With helpful tools, including prompts to brainstorm critical contacts, advice on how to target your public sector crisis communications messaging, and which channels to use, your team will be better prepared to meet the needs in both this and any crisis.

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