With an update to the GovDelivery Communications Cloud Image Library, it’s now even easier to navigate uploaded images for use in bulletins and landing pages. New filter capabilities make it easy to find recent uploads or images that were “Created by me” so you can quickly find the pictures you uploaded, even years ago. Sort… Read more »
Sometimes we get so caught up in the content of our emails that it’s easy to forget we need to make sure it’s easy for citizens to subscribe. Making time to implement some or all of these ideas will keep you audience growth on an upward trend and ultimately give you a better chance of positively affecting the communities you serve.
When the Census Bureau first embarked on its digital transformation, we examined customer feedback and web analytics that looked at how users were navigating Census.gov. Both sources of information told us our site wasn’t user-friendly.
Guest Post by: Lynn Wehrman, President & Test Management Team Director, WeCo As the President of a small, mission-based start-up, I’m often asked what led me to leave a comfortable government position to pioneer a company in a field that is only just emerging, covering a need that few companies understand: electronic accessibility. While the… Read more »
Living in a metropolitan area, I ride the bus and other major transportation a lot. It’s convenient, cheap and a great way to escape the cold Minnesota winters for a few blocks. And it also happens to be a good model for optimizing a successful digital communications strategy in government. Think about a bus route… Read more »
By Rishi Vajpeyi, Solutions Consultant Among content management systems—software that enables publishing, editing and modifying content on a website—Drupal continues to be a major player in the public sector space following its widespread adoption by the White House, Small Business Administration, House of Representatives, Department of Energy, and Department of Education, to name just a few customers. In… Read more »
The days of getting gold stars and an extra juice box for our accomplishments might be over, but that doesn’t mean we care any less about knowing when we’ve done a good job. As a government agency, it can be difficult to figure out if you’re getting your message across. Many private sector companies rely… Read more »
The “One Size Fits All” method might work for Little League t-shirts, but when it comes to government communications, “One Size Fits All” is a real strikeout. It seems like a no-brainer to say that every organization should determine its own unique set of communications goals, delivery, and metrics, right? Surprisingly, however, this is one… Read more »
Chances are pretty good that you want to engage constituents more in the activities associated with your organization in order to fulfill your mission. One great way to do that is to offer the public a user-friendly website. But are you happy with your site, or do you feel that you could serve citizens better… Read more »
Customer service is a core function of government, yet 60 percent of government executives describe citizens’ attitudes toward government as “frustrated,” according to a recent Government Business Council survey. One way to improve the reputation of your organization is to empower frontline employees so they can provide better customer service. Excellent customer service is a… Read more »