{"id":42110,"date":"2022-04-29T14:55:12","date_gmt":"2022-04-29T18:55:12","guid":{"rendered":"https:\/\/granicus.com\/?post_type=success_stories_post&p=42110"},"modified":"2024-10-17T23:09:03","modified_gmt":"2024-10-18T03:09:03","slug":"met-office-uk","status":"publish","type":"success_stories_post","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/","title":{"rendered":"How UK’s Met Office raised awareness of a new app"},"content":{"rendered":"","protected":false},"author":21,"featured_media":42137,"template":"","resource_tax_market":[187],"resource_tax_dept":[196,197,198,201],"resource_tax_type":[165],"resource_tax_region":[],"resource_tax_outcomes":[205,207],"resource_tax_topic":[],"resource_tax_products":[192],"resource_tax_solutions":[209,214],"resource_tax_services":[],"class_list":["post-42110","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry","resource_tax_market-central-government-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_dept-it-digital-uk","resource_tax_dept-engagement-community-outreach-uk","resource_tax_dept-transformation-uk","resource_tax_type-success-stories","resource_tax_outcomes-foster-community-engagement-uk","resource_tax_outcomes-improve-service-delivery-uk","resource_tax_products-govdelivery-uk","resource_tax_solutions-digital-communications-uk","resource_tax_solutions-engagement-uk"],"yoast_head":"\nHow UK's Met Office raised awareness of a new app | Granicus UK<\/title>\n<meta name=\"description\" content=\"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How UK's Met Office raised awareness of a new app | Granicus UK\" \/>\n<meta property=\"og:description\" content=\"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-18T03:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-Story-social-met-office.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-Story-social-met-office.jpg\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\"},\"author\":{\"name\":\"Sarah Torrance\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17\"},\"headline\":\"How UK’s Met Office raised awareness of a new app\",\"datePublished\":\"2022-04-29T18:55:12+00:00\",\"dateModified\":\"2024-10-18T03:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\",\"url\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\",\"name\":\"How UK's Met Office raised awareness of a new app | Granicus UK\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg\",\"datePublished\":\"2022-04-29T18:55:12+00:00\",\"dateModified\":\"2024-10-18T03:09:03+00:00\",\"description\":\"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.\",\"breadcrumb\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg\",\"width\":1440,\"height\":590,\"caption\":\"A bright sun and white clouds against a blue sky backdrop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/granicus.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How UK’s Met Office raised awareness of a new app\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/granicus.com\/uk\/#website\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"name\":\"Granicus\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/granicus.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/granicus.com\/uk\/#organization\",\"name\":\"Granicus\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Granicus\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/granicusco\/\",\"https:\/\/x.com\/Granicus\",\"https:\/\/www.linkedin.com\/company\/granicusinc\/\",\"https:\/\/www.facebook.com\/granicusco\",\"https:\/\/www.facebook.com\/granicuslac\",\"https:\/\/www.youtube.com\/@GranicusLAC\",\"https:\/\/www.instagram.com\/granicuslac\/\",\"https:\/\/www.linkedin.com\/company\/granicuslac\",\"https:\/\/twitter.com\/granicuslac\/\",\"https:\/\/twitter.com\/GranicusUK\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17\",\"name\":\"Sarah Torrance\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g\",\"caption\":\"Sarah Torrance\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How UK's Met Office raised awareness of a new app | Granicus UK","description":"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/","og_locale":"en_GB","og_type":"article","og_title":"How UK's Met Office raised awareness of a new app | Granicus UK","og_description":"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.","og_url":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/","og_site_name":"Granicus","article_publisher":"https:\/\/www.facebook.com\/granicusco\/","article_modified_time":"2024-10-18T03:09:03+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-Story-social-met-office.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_image":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-Story-social-met-office.jpg","twitter_site":"@Granicus","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#article","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/"},"author":{"name":"Sarah Torrance","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17"},"headline":"How UK’s Met Office raised awareness of a new app","datePublished":"2022-04-29T18:55:12+00:00","dateModified":"2024-10-18T03:09:03+00:00","mainEntityOfPage":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/"},"wordCount":10,"publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"image":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/","url":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/","name":"How UK's Met Office raised awareness of a new app | Granicus UK","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage"},"image":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","datePublished":"2022-04-29T18:55:12+00:00","dateModified":"2024-10-18T03:09:03+00:00","description":"Met Office & Granicus partnership exceeds goals: 11,000 app downloads, 618% subscriber surge! Discover the secrets to raising app awareness.","breadcrumb":{"@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#primaryimage","url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","width":1440,"height":590,"caption":"A bright sun and white clouds against a blue sky backdrop"},{"@type":"BreadcrumbList","@id":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/granicus.com\/uk\/"},{"@type":"ListItem","position":2,"name":"How UK’s Met Office raised awareness of a new app"}]},{"@type":"WebSite","@id":"https:\/\/granicus.com\/uk\/#website","url":"https:\/\/granicus.com\/uk\/","name":"Granicus","description":"","publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/granicus.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/granicus.com\/uk\/#organization","name":"Granicus","url":"https:\/\/granicus.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","width":"1024","height":"1024","caption":"Granicus"},"image":{"@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/granicusco\/","https:\/\/x.com\/Granicus","https:\/\/www.linkedin.com\/company\/granicusinc\/","https:\/\/www.facebook.com\/granicusco","https:\/\/www.facebook.com\/granicuslac","https:\/\/www.youtube.com\/@GranicusLAC","https:\/\/www.instagram.com\/granicuslac\/","https:\/\/www.linkedin.com\/company\/granicuslac","https:\/\/twitter.com\/granicuslac\/","https:\/\/twitter.com\/GranicusUK"]},{"@type":"Person","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17","name":"Sarah Torrance","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g","caption":"Sarah Torrance"}}]}},"acf":{"page_type":"internal","page_template":"sidebar","sidebar_position":"right","post_author":"","post_date":"","post_description":"How UK's Met Office raised awareness of a new app","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":true,"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"About"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>About<\/h2>\n<p>A world leader in providing weather and climate services, the Met Office delivers accurate forecasts and important weather data to millions of citizens, the government, businesses, and other organisations. Clear and timely communication is critical to ensuring people are well-informed and equipped to prepare and respond appropriately to changing forecasts. The Met Office uses <a href=\"https:\/\/granicus.com\/uk\/product\/digital-communications-govdelivery\/\">govDelivery<\/a> to deliver weather updates (including the National Severe Weather Warnings Service) to 250,000 email subscribers.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"The Granicus campaign had a strong impact on our ability to reach, engage and convert new and existing Met Office audiences. The campaign drove approximately 11,000 downloads of our new weather app in just over one month; far surpassing the initial target of 5,000 downloads.\"","quote_author":"Lisa Martin","quote_author_title":"Senior Marketing Manager, Met Office"},{"acf_fc_layout":"anchor","anchor_name":"Situation: Staying a step ahead of the weather"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>SITUATION<\/p>\n<h2>Staying a step ahead of the weather<\/h2>\n<p>The Met Office recently launched a new mobile weather app to help more people stay one step ahead of the weather. They wanted to make people aware of the new app and increase downloads, setting a target of 5,000 downloads to be attributable to a time-bound digital campaign delivered in partnership with Granicus. The Met Office also wanted to increase the number of people subscribing to email updates (especially their National Severe Weather Warnings), and to maximise the impact of this channel on app downloads.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":42145,"id":42145,"title":"Success-story-met-office-product-image","filename":"Success-story-met-office-product-image.jpg","filesize":39051,"url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/success-story-met-office-product-image\/","alt":"Met office product image on various digital devices","author":"21","description":"","caption":"","name":"success-story-met-office-product-image","status":"inherit","uploaded_to":42110,"date":"2024-03-05 20:02:15","modified":"2024-03-05 20:04:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":900,"height":400,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-300x133.jpg","medium-width":300,"medium-height":133,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-768x341.jpg","medium_large-width":768,"medium_large-height":341,"large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","large-width":900,"large-height":400,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","1536x1536-width":900,"1536x1536-height":400,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","2048x2048-width":900,"2048x2048-height":400,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-24x11.jpg","menu-24x24-width":24,"menu-24x24-height":11,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-48x21.jpg","menu-48x48-width":48,"menu-48x48-height":21,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-64x28.jpg","menu-64x64-width":64,"menu-64x64-height":28}}},{"acf_fc_layout":"anchor","anchor_name":"Solution: Leveraging Granicus' expertise for Met Office's winter campaign"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>SOLUTION<\/p>\n<h2>Leveraging Granicus’ expertise for Met Office’s winter campaign<\/h2>\n<p>The Met Office enlisted the support of Granicus\u2019 dedicated Digital Engagement Services team for an email outreach campaign to run during winter with the aim to increase awareness and downloads of the new app among new and existing subscribers.<\/p>\n<p>To help maximise the campaign reach, the Met Office took a prominent position in the <a href=\"https:\/\/granicus.com\/uk\/product\/digital-communications-govdelivery\/\">govDelivery<\/a> Network; a network exclusively for organisations using Granicus\u2019 digital engagement technologies which provides access to millions of citizens who have opted to engage with other central and local government organisations. As citizens subscribe to one organisation\u2019s digital updates, as a final step, they are invited to subscribe to the Met Office\u2019s services too.<\/p>\n<p>This visibility in the network, coupled with a powerful website \u201coverlay\u201d message, enabled the Met Office to engage and \u201cconvert\u201d thousands more people into action; specifically, to sign up for email updates and download the app.<\/p>\n<p>To drive more downloads of the app among subscribers, Granicus designed and implemented a custom footer for use across the Met Office\u2019s email updates. Granicus crafted a series of five email messages targeting existing subscribers, aligning the artwork and messaging with the Met Office\u2019s winter campaign collateral.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"We were able to attract new audiences through strategic placement in the govDelivery Network, giving us a means to immediately inform thousands more people of severe weather in their area, helping them to plan ahead and keep themselves and their loved ones safe.\"","quote_author":"Lisa Martin","quote_author_title":"Senior Marketing Manager, Met Office"},{"acf_fc_layout":"anchor","anchor_name":"Results: Meteoric success exceeds expectations"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>RESULTS<\/p>\n<h2>Meteoric success exceeds expectations<\/h2>\n<p>By collaborating with Granicus for this one-month campaign, the Met Office smashed its target of 5,000 downloads by 120%, prompting 11,000 people to download the app. Spikes in downloads correlated with email sends. The emails deployed during this campaign achieved an average open rate 43% higher than the Met Office\u2019s average, and a click rate 121% higher than usual.<\/p>\n<p>Prime placement in the govDelivery Network led to an 11% increase in subscribers originating from the network (on the previous year). The website overlay was in place for two weeks only and drove 4,673 people to subscribe to updates; a 618% increase on the same period the year before, and a 1,160% increase in comparison to the same timeframe during each of the previous six months.<\/p>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"About"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>About<\/h2>\n<p>A world leader in providing weather and climate services, the Met Office delivers accurate forecasts and important weather data to millions of citizens, the government, businesses, and other organisations. Clear and timely communication is critical to ensuring people are well-informed and equipped to prepare and respond appropriately to changing forecasts. The Met Office uses <a href=\"https:\/\/granicus.com\/uk\/product\/digital-communications-govdelivery\/\">govDelivery<\/a> to deliver weather updates (including the National Severe Weather Warnings Service) to 250,000 email subscribers.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"The Granicus campaign had a strong impact on our ability to reach, engage and convert new and existing Met Office audiences. The campaign drove approximately 11,000 downloads of our new weather app in just over one month; far surpassing the initial target of 5,000 downloads.\"","quote_author":"Lisa Martin","quote_author_title":"Senior Marketing Manager, Met Office"},{"acf_fc_layout":"anchor","anchor_name":"Situation: Staying a step ahead of the weather"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>SITUATION<\/p>\n<h2>Staying a step ahead of the weather<\/h2>\n<p>The Met Office recently launched a new mobile weather app to help more people stay one step ahead of the weather. They wanted to make people aware of the new app and increase downloads, setting a target of 5,000 downloads to be attributable to a time-bound digital campaign delivered in partnership with Granicus. The Met Office also wanted to increase the number of people subscribing to email updates (especially their National Severe Weather Warnings), and to maximise the impact of this channel on app downloads.<\/p>\n"},{"acf_fc_layout":"image","image":{"ID":42145,"id":42145,"title":"Success-story-met-office-product-image","filename":"Success-story-met-office-product-image.jpg","filesize":39051,"url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/success-story-met-office-product-image\/","alt":"Met office product image on various digital devices","author":"21","description":"","caption":"","name":"success-story-met-office-product-image","status":"inherit","uploaded_to":42110,"date":"2024-03-05 20:02:15","modified":"2024-03-05 20:04:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":900,"height":400,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-300x133.jpg","medium-width":300,"medium-height":133,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-768x341.jpg","medium_large-width":768,"medium_large-height":341,"large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","large-width":900,"large-height":400,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","1536x1536-width":900,"1536x1536-height":400,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image.jpg","2048x2048-width":900,"2048x2048-height":400,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-24x11.jpg","menu-24x24-width":24,"menu-24x24-height":11,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-48x21.jpg","menu-48x48-width":48,"menu-48x48-height":21,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/Success-story-met-office-product-image-64x28.jpg","menu-64x64-width":64,"menu-64x64-height":28}}},{"acf_fc_layout":"anchor","anchor_name":"Solution: Leveraging Granicus' expertise for Met Office's winter campaign"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>SOLUTION<\/p>\n<h2>Leveraging Granicus’ expertise for Met Office’s winter campaign<\/h2>\n<p>The Met Office enlisted the support of Granicus\u2019 dedicated Digital Engagement Services team for an email outreach campaign to run during winter with the aim to increase awareness and downloads of the new app among new and existing subscribers.<\/p>\n<p>To help maximise the campaign reach, the Met Office took a prominent position in the <a href=\"https:\/\/granicus.com\/uk\/product\/digital-communications-govdelivery\/\">govDelivery<\/a> Network; a network exclusively for organisations using Granicus\u2019 digital engagement technologies which provides access to millions of citizens who have opted to engage with other central and local government organisations. As citizens subscribe to one organisation\u2019s digital updates, as a final step, they are invited to subscribe to the Met Office\u2019s services too.<\/p>\n<p>This visibility in the network, coupled with a powerful website \u201coverlay\u201d message, enabled the Met Office to engage and \u201cconvert\u201d thousands more people into action; specifically, to sign up for email updates and download the app.<\/p>\n<p>To drive more downloads of the app among subscribers, Granicus designed and implemented a custom footer for use across the Met Office\u2019s email updates. Granicus crafted a series of five email messages targeting existing subscribers, aligning the artwork and messaging with the Met Office\u2019s winter campaign collateral.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\"We were able to attract new audiences through strategic placement in the govDelivery Network, giving us a means to immediately inform thousands more people of severe weather in their area, helping them to plan ahead and keep themselves and their loved ones safe.\"","quote_author":"Lisa Martin","quote_author_title":"Senior Marketing Manager, Met Office"},{"acf_fc_layout":"anchor","anchor_name":"Results: Meteoric success exceeds expectations"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p> <\/p>\n<p>RESULTS<\/p>\n<h2>Meteoric success exceeds expectations<\/h2>\n<p>By collaborating with Granicus for this one-month campaign, the Met Office smashed its target of 5,000 downloads by 120%, prompting 11,000 people to download the app. Spikes in downloads correlated with email sends. The emails deployed during this campaign achieved an average open rate 43% higher than the Met Office\u2019s average, and a click rate 121% higher than usual.<\/p>\n<p>Prime placement in the govDelivery Network led to an 11% increase in subscribers originating from the network (on the previous year). The website overlay was in place for two weeks only and drove 4,673 people to subscribe to updates; a 618% increase on the same period the year before, and a 1,160% increase in comparison to the same timeframe during each of the previous six months.<\/p>\n"}]},"sidebar_type":"scroll","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"image","image":{"ID":42141,"id":42141,"title":"Success-Story-logo-met-office","filename":"Success-Story-logo-met-office.png","filesize":9521,"url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office.png","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/success-story-logo-met-office\/","alt":"Met Office logo","author":"21","description":"","caption":"","name":"success-story-logo-met-office","status":"inherit","uploaded_to":42110,"date":"2024-03-05 20:02:13","modified":"2024-03-05 20:04:25","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":700,"height":323,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office-150x150.png","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office-300x138.png","medium-width":300,"medium-height":138,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office.png","medium_large-width":700,"medium_large-height":323,"large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office.png","large-width":700,"large-height":323,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office.png","1536x1536-width":700,"1536x1536-height":323,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office.png","2048x2048-width":700,"2048x2048-height":323,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office-24x11.png","menu-24x24-width":24,"menu-24x24-height":11,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office-48x22.png","menu-48x48-width":48,"menu-48x48-height":22,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/image\/png\/Success-Story-logo-met-office-64x30.png","menu-64x64-width":64,"menu-64x64-height":30}}},{"acf_fc_layout":"link_list","headline":"Must-Have Granicus Solutions","link_list":[{"link":{"title":"govDelivery","url":"https:\/\/granicus.com\/uk\/product\/digital-communications-govdelivery\/","target":""}}]},{"acf_fc_layout":"anchor_nav","headline":"Topcis Covered"},{"acf_fc_layout":"download_link","download_text":"Download the PDF","download_link":{"ID":42165,"id":42165,"title":"successstory_Met-Office_UK","filename":"successstory_Met-Office_UK.pdf","filesize":847378,"url":"https:\/\/granicus.com\/wp-content\/uploads\/application\/pdf\/successstory_Met-Office_UK.pdf","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/successstory_met-office_uk\/","alt":"","author":"21","description":"","caption":"","name":"successstory_met-office_uk","status":"inherit","uploaded_to":42110,"date":"2024-03-05 20:28:27","modified":"2024-03-05 20:29:29","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/document.png"}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"red","slider_subhead":"","slider_headline":"Recent success stories","slider_text":"","slider_type":"success_stories_post","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":"","slider_link_icon":false}]},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"red","slider_subhead":"","slider_headline":"Recent success stories","slider_text":"","slider_type":"success_stories_post","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":"","slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false},"hero_margin":false,"hero_type":"image","hero_subhead":"Success Story | Met Office","hero_headline":"How UK's Met Office raised awareness of a new app","hero_text":"<p>The <a href=\"https:\/\/www.metoffice.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Met Office<\/a> commissioned Granicus\u2019 <a href=\"https:\/\/granicus.com\/uk\/experience-group\/\">Digital Engagement Services<\/a> team to deliver a specific campaign to increase downloads of their new mobile weather app. The campaign exceeded engagement targets by 120%, resulting in 11,000 app downloads in one month.<\/p>\n","hero_button":"","hero_icon":false,"hero_image":{"ID":42137,"id":42137,"title":"header_successstory_Met-Office","filename":"header_successstory_Met-Office.jpg","filesize":30665,"url":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","link":"https:\/\/granicus.com\/uk\/success-stories\/met-office-uk\/header_successstory_met-office\/","alt":"A bright sun and white clouds against a blue sky backdrop","author":"21","description":"","caption":"","name":"header_successstory_met-office","status":"inherit","uploaded_to":42110,"date":"2024-03-05 20:02:11","modified":"2024-03-05 20:04:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":1440,"height":590,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-300x123.jpg","medium-width":300,"medium-height":123,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-768x315.jpg","medium_large-width":768,"medium_large-height":315,"large":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-1024x420.jpg","large-width":1024,"large-height":420,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","1536x1536-width":1440,"1536x1536-height":590,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office.jpg","2048x2048-width":1440,"2048x2048-height":590,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-24x10.jpg","menu-24x24-width":24,"menu-24x24-height":10,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-48x20.jpg","menu-48x48-width":48,"menu-48x48-height":20,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/header_successstory_Met-Office-64x26.jpg","menu-64x64-width":64,"menu-64x64-height":26}},"benefits_stats_group":{"show_section":true,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":true,"stats":[{"stat":"11k","description":"app downloads (120% over the target)"},{"stat":"21k+","description":"unique visits to the app store"},{"stat":"618%","description":"increase in subscribers from web overlay"},{"stat":"43% ","description":"increase in email open rate"},{"stat":"250k+ ","description":"subscribers receiving critical updates"}]},"hero_stats_clone":{"benefits_stats_group":{"show_section":true,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":true,"stats":[{"stat":"11k","description":"app downloads (120% over the target)"},{"stat":"21k+","description":"unique visits to the app store"},{"stat":"618%","description":"increase in subscribers from web overlay"},{"stat":"43% ","description":"increase in email open rate"},{"stat":"250k+ ","description":"subscribers receiving critical updates"}]}}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/success_stories_post\/42110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/success_stories_post"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/success_stories_post"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/42137"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=42110"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=42110"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=42110"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=42110"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=42110"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=42110"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=42110"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=42110"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=42110"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=42110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}