{"id":41927,"date":"2018-10-31T16:26:05","date_gmt":"2018-10-31T20:26:05","guid":{"rendered":"https:\/\/granicus.com\/?post_type=success_stories_post&#038;p=41927"},"modified":"2024-10-17T17:09:47","modified_gmt":"2024-10-17T21:09:47","slug":"caerphilly-blaenau-gwent","status":"publish","type":"success_stories_post","link":"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/","title":{"rendered":"Councils&#8217; partnership pioneers social care workforce development to deliver vital services"},"content":{"rendered":"","protected":false},"author":21,"featured_media":49206,"template":"","resource_tax_market":[186],"resource_tax_dept":[196],"resource_tax_type":[165],"resource_tax_region":[],"resource_tax_outcomes":[204],"resource_tax_topic":[],"resource_tax_products":[192],"resource_tax_solutions":[209],"resource_tax_services":[],"class_list":["post-41927","success_stories_post","type-success_stories_post","status-publish","has-post-thumbnail","hentry","resource_tax_market-local-government-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_type-success-stories","resource_tax_outcomes-customer-experience-uk","resource_tax_products-govdelivery-uk","resource_tax_solutions-digital-communications-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Councils&#039; partnership pioneers social care workforce development to deliver vital services | Granicus UK<\/title>\n<meta name=\"description\" content=\"See how the joint workforce development transformed customer experience &amp; saved money, and find out how to improve the outcome of your comms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Councils&#039; partnership pioneers social care workforce development to deliver vital services | Granicus UK\" \/>\n<meta property=\"og:description\" content=\"See how the joint workforce development transformed customer experience &amp; saved money, and find out how to improve the outcome of your comms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T21:09:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/header_successstory_Caerphilly-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/\"},\"author\":{\"name\":\"Sarah Torrance\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17\"},\"headline\":\"Councils&#8217; 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The service is integral to both councils\u2019 commitment to providing training opportunities, qualifications, support and advice to the sector &#8211; to help improve service delivery and outcomes.<\/p>\n<p>The councils needed a way to meet the needs of this diverse workforce which comprises different professions and training needs. They required a dependable line of communication, to provide easier access to professional development opportunities.<\/p>\n<h3>Email already an effective way to engage the people of Caerphilly<\/h3>\n<p>Caerphilly Council had been sending targeted email bulletins to the public for some time. People subscribe to the topics of their choice, including local news, events, bins and recycling, housing, sport and more.<\/p>\n<p>Powered by govDelivery (<a href=\"https:\/\/granicus.com\/wp-content\/uploads\/Comms-Cloud.pdf\" target=\"_blank\" rel=\"noopener\">a digital engagement platform by Granicus<\/a>), this email subscription service had already proved to be an effective way of engaging the people of Caerphilly in the services and programmes that matter to them. For example, on average 75% of Caerphilly\u2019s email subscriber base regularly engage with the emails they receive &#8211; a far higher email marketing engagement rate than <a href=\"https:\/\/go.granicus.com\/2018-UK-Benchmark-Report?utm_source=caerphilly&amp;utm_medium=caerphilly&amp;utm_campaign=caerphilly\" target=\"_blank\" rel=\"noopener\">industry benchmarks<\/a>.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Solution: The implementation of govDelivery provided many solutions."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p>&nbsp;<\/p>\n<p>SOLUTION<\/p>\n<h2>The implementation of govDelivery provided many solutions.<\/h2>\n<h3>An opportunity to meet the needs of social care professionals<\/h3>\n<p>The workforce development service saw an opportunity to use email marketing to promote training courses and learning outcomes, and drive customers to book online. It would be the first service of its kind to use email marketing in this way.<\/p>\n<h3>Email offers a one-stop-shop for professional development<\/h3>\n<p>In November 2017 the workforce development service began using govDelivery to deliver regular email bulletins to improve access to professional development opportunities.<\/p>\n<h3>A seamless online customer experience<\/h3>\n<p>When the target audience is so time-poor, accessing training\/learning opportunities has to be quick and easy. The monthly email update promotes courses and outlines the purpose\/outcome of each. The recipient can follow the calls-to-action (CTAs) of interest and book online immediately.<\/p>\n<h3>Reporting data improves messaging strategy and increases bookings<\/h3>\n<p>The email performance analytics dashboard in govDelivery enables the team to track and report on customer interactions and bookings. The user-friendly reports provide greater visibility of the overall customer experience, what interests people most, and which messaging tactics are effective at keeping the audience engaged.<\/p>\n<h3>Flexible and mobile-responsive email designs<\/h3>\n<p>Using the flexible mobile-responsive email marketing templates within the platform, the workforce development service has branded its messages and experimented with creative imagery, video, audio, different email layouts and language to continually refine the comms and increase audience engagement rates.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u201cOur joint workforce development service continues to grow and is the best it\u2019s ever been. It embraces the opportunity to adapt in the digital age to support the hardworking staff, volunteers and carers of the social care sector. This instant online booking system helps them gain the right skills, knowledge and learning required to do their jobs even better. It\u2019s helping to improve the lives of our citizens.\u201d","quote_author":"Dave Street (Director of Social Services, Caerphilly Council) and Damien McCann (Director of Social Services, Blaenau Gwent Council)","quote_author_title":""},{"acf_fc_layout":"anchor","anchor_name":"Results: Each email bulletin saves up to \u00a32,500."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p>&nbsp;<\/p>\n<p>RESULTS<\/p>\n<h2>Each email bulletin saves up to \u00a32,500.<\/h2>\n<p>The email bulletins have increased participation in courses and minimised the cost of non-attendance\/empty spaces, which had been a challenge previously. Each email effectively saves up to \u00a32,500.<\/p>\n<p>The service now runs efficiently, and is more cost-effective due to the significant reduction in time\/resources going to waste on preparing training that doesn\u2019t get used.<\/p>\n<h3>A transformed customer experience gaining national recognition<\/h3>\n<p>This creative and data-led approach to internal communications has delivered a positive booking experience which is reflected in customers\u2019 feedback:<\/p>\n<ul>\n<li>\u201cOne click and I\u2019m booked\u201d<\/li>\n<li>\u201cEmails are much more eye-catching and it\u2019s easy to book\u201d<\/li>\n<li>\u201cI look forward to the update once a month\u201d<\/li>\n<li>\u201cI now understand what\u2019s on offer and how it can benefit my working practices\u201d<\/li>\n<\/ul>\n<p>The service was recently commended by a national professional body for supporting a campaign to help social care workers develop their Welsh language skills (to better serve Welsh-speakers).<\/p>\n<p>Within the first hour of sending the email they received ten enquiries, demonstrating the power of email to lead the right people to take action quickly.<\/p>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"Overview"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Overview<\/h2>\n<p>Blaenau Gwent and Caerphilly county borough councils serve more than 250k citizens in Wales.<\/p>\n<p>They work in partnership to deliver vital social care services for local people.<\/p>\n<p>The joint Blaenau Gwent and Caerphilly Workforce Development Service was the first cross-boundary workforce development provider in Wales, supporting social services across the two local authorities and Greater Gwent.<\/p>\n<p>Learn how these council&#8217;s are pioneering social care workforce development service saving up to \u00a32,500 with every email.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Situation: A diverse audience needed easier access to professional development."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p>&nbsp;<\/p>\n<p>SITUATION<\/p>\n<h2>A diverse audience needed easier access to professional development.<\/h2>\n<p>Blaenau Gwent and Caerphilly Workforce Development Service aims to support the professional development of more than 6k people and the growth of the social care sector. The service is integral to both councils\u2019 commitment to providing training opportunities, qualifications, support and advice to the sector &#8211; to help improve service delivery and outcomes.<\/p>\n<p>The councils needed a way to meet the needs of this diverse workforce which comprises different professions and training needs. They required a dependable line of communication, to provide easier access to professional development opportunities.<\/p>\n<h3>Email already an effective way to engage the people of Caerphilly<\/h3>\n<p>Caerphilly Council had been sending targeted email bulletins to the public for some time. People subscribe to the topics of their choice, including local news, events, bins and recycling, housing, sport and more.<\/p>\n<p>Powered by govDelivery (<a href=\"https:\/\/granicus.com\/wp-content\/uploads\/Comms-Cloud.pdf\" target=\"_blank\" rel=\"noopener\">a digital engagement platform by Granicus<\/a>), this email subscription service had already proved to be an effective way of engaging the people of Caerphilly in the services and programmes that matter to them. For example, on average 75% of Caerphilly\u2019s email subscriber base regularly engage with the emails they receive &#8211; a far higher email marketing engagement rate than <a href=\"https:\/\/go.granicus.com\/2018-UK-Benchmark-Report?utm_source=caerphilly&amp;utm_medium=caerphilly&amp;utm_campaign=caerphilly\" target=\"_blank\" rel=\"noopener\">industry benchmarks<\/a>.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Solution: The implementation of govDelivery provided many solutions."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p>&nbsp;<\/p>\n<p>SOLUTION<\/p>\n<h2>The implementation of govDelivery provided many solutions.<\/h2>\n<h3>An opportunity to meet the needs of social care professionals<\/h3>\n<p>The workforce development service saw an opportunity to use email marketing to promote training courses and learning outcomes, and drive customers to book online. It would be the first service of its kind to use email marketing in this way.<\/p>\n<h3>Email offers a one-stop-shop for professional development<\/h3>\n<p>In November 2017 the workforce development service began using govDelivery to deliver regular email bulletins to improve access to professional development opportunities.<\/p>\n<h3>A seamless online customer experience<\/h3>\n<p>When the target audience is so time-poor, accessing training\/learning opportunities has to be quick and easy. The monthly email update promotes courses and outlines the purpose\/outcome of each. The recipient can follow the calls-to-action (CTAs) of interest and book online immediately.<\/p>\n<h3>Reporting data improves messaging strategy and increases bookings<\/h3>\n<p>The email performance analytics dashboard in govDelivery enables the team to track and report on customer interactions and bookings. The user-friendly reports provide greater visibility of the overall customer experience, what interests people most, and which messaging tactics are effective at keeping the audience engaged.<\/p>\n<h3>Flexible and mobile-responsive email designs<\/h3>\n<p>Using the flexible mobile-responsive email marketing templates within the platform, the workforce development service has branded its messages and experimented with creative imagery, video, audio, different email layouts and language to continually refine the comms and increase audience engagement rates.<\/p>\n"},{"acf_fc_layout":"quote","quote":"\u201cOur joint workforce development service continues to grow and is the best it\u2019s ever been. It embraces the opportunity to adapt in the digital age to support the hardworking staff, volunteers and carers of the social care sector. This instant online booking system helps them gain the right skills, knowledge and learning required to do their jobs even better. It\u2019s helping to improve the lives of our citizens.\u201d","quote_author":"Dave Street (Director of Social Services, Caerphilly Council) and Damien McCann (Director of Social Services, Blaenau Gwent Council)","quote_author_title":""},{"acf_fc_layout":"anchor","anchor_name":"Results: Each email bulletin saves up to \u00a32,500."},{"acf_fc_layout":"wysiwyg","wysiwyg":"<hr \/>\n<p>&nbsp;<\/p>\n<p>RESULTS<\/p>\n<h2>Each email bulletin saves up to \u00a32,500.<\/h2>\n<p>The email bulletins have increased participation in courses and minimised the cost of non-attendance\/empty spaces, which had been a challenge previously. Each email effectively saves up to \u00a32,500.<\/p>\n<p>The service now runs efficiently, and is more cost-effective due to the significant reduction in time\/resources going to waste on preparing training that doesn\u2019t get used.<\/p>\n<h3>A transformed customer experience gaining national recognition<\/h3>\n<p>This creative and data-led approach to internal communications has delivered a positive booking experience which is reflected in customers\u2019 feedback:<\/p>\n<ul>\n<li>\u201cOne click and I\u2019m booked\u201d<\/li>\n<li>\u201cEmails are much more eye-catching and it\u2019s easy to book\u201d<\/li>\n<li>\u201cI look forward to the update once a month\u201d<\/li>\n<li>\u201cI now understand what\u2019s on offer and how it can benefit my working practices\u201d<\/li>\n<\/ul>\n<p>The service was recently commended by a national professional body for supporting a campaign to help social care workers develop their Welsh language skills (to better serve Welsh-speakers).<\/p>\n<p>Within the first hour of sending the email they received ten enquiries, demonstrating the power of email to lead the right people to take action quickly.<\/p>\n"}]},"sidebar_type":"scroll","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"image","image":{"ID":49202,"id":49202,"title":"Caerphilly Logo","filename":"Logo_successstory_Caerphilly-1.jpg","filesize":11896,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Logo_successstory_Caerphilly-1.jpg","link":"https:\/\/granicus.com\/uk\/success-stories\/caerphilly-blaenau-gwent\/logo_successstory_caerphilly\/","alt":"Caerphilly Logo","author":"13","description":"","caption":"","name":"logo_successstory_caerphilly","status":"inherit","uploaded_to":41927,"date":"2024-10-17 20:51:05","modified":"2024-10-17 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