{"id":56737,"date":"2025-06-12T16:55:12","date_gmt":"2025-06-12T20:55:12","guid":{"rendered":"https:\/\/granicus.com\/?post_type=resource_posts&#038;p=56737"},"modified":"2025-06-12T16:55:12","modified_gmt":"2025-06-12T20:55:12","slug":"why-borrow-an-audience-when-you-can-build-one","status":"publish","type":"resource_posts","link":"https:\/\/granicus.com\/uk\/resource\/why-borrow-an-audience-when-you-can-build-one\/","title":{"rendered":"Why borrow an audience when you can build one?"},"content":{"rendered":"","protected":false},"author":36,"featured_media":56742,"template":"","resource_tax_market":[186,187,188,189,190],"resource_tax_dept":[255,196,197,198,200,201,202,203],"resource_tax_type":[168],"resource_tax_region":[],"resource_tax_outcomes":[229,204,208,241,251],"resource_tax_topic":[],"resource_tax_products":[191,192,234,193,194,195],"resource_tax_solutions":[210,211,212,213,214,215,216,209],"resource_tax_services":[],"class_list":["post-56737","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-local-government-uk","resource_tax_market-central-government-uk","resource_tax_market-healthcare-uk","resource_tax_market-emergency-services-uk","resource_tax_market-housing-uk","resource_tax_dept-education","resource_tax_dept-communications-public-relations-uk","resource_tax_dept-it-digital-uk","resource_tax_dept-engagement-community-outreach-uk","resource_tax_dept-senior-leadership-uk","resource_tax_dept-transformation-uk","resource_tax_dept-revenues-benefits-uk","resource_tax_dept-licensing-planning-environmental-health-uk","resource_tax_type-webinars","resource_tax_outcomes-increased-trust-transparency-uk","resource_tax_outcomes-customer-experience-uk","resource_tax_outcomes-return-on-investment-uk","resource_tax_outcomes-engaged-communities","resource_tax_outcomes-operational-efficiency","resource_tax_products-engagementhq-uk","resource_tax_products-govdelivery-uk","resource_tax_products-govdelivery-and-govservice","resource_tax_products-govservice-uk","resource_tax_products-granicus-experience-group-gxg-uk","resource_tax_products-govtech-uk","resource_tax_solutions-consultancy-uk","resource_tax_solutions-digital-self-service-uk","resource_tax_solutions-case-management-uk","resource_tax_solutions-crm-uk","resource_tax_solutions-engagement-uk","resource_tax_solutions-process-automation-uk","resource_tax_solutions-service-design-uk","resource_tax_solutions-digital-communications-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why borrow an audience when you can build one? | Granicus<\/title>\n<meta name=\"description\" content=\"Watch this on-demand and discover how to build your own engaged audience. 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