{"id":56313,"date":"2025-05-23T13:15:08","date_gmt":"2025-05-23T17:15:08","guid":{"rendered":"https:\/\/granicus.com\/?post_type=resource_posts&#038;p=56313"},"modified":"2025-05-23T13:15:08","modified_gmt":"2025-05-23T17:15:08","slug":"best-practices-for-sms-in-central-government-outreach-strategies","status":"publish","type":"resource_posts","link":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/","title":{"rendered":"Best practices for SMS in central government outreach strategies"},"content":{"rendered":"","protected":false},"author":36,"featured_media":56319,"template":"","resource_tax_market":[187],"resource_tax_dept":[198,236,240],"resource_tax_type":[166],"resource_tax_region":[],"resource_tax_outcomes":[241,206,207],"resource_tax_topic":[],"resource_tax_products":[192],"resource_tax_solutions":[209,211,214],"resource_tax_services":[],"class_list":["post-56313","resource_posts","type-resource_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-central-government-uk","resource_tax_dept-engagement-community-outreach-uk","resource_tax_dept-digital-government","resource_tax_dept-operational-efficiency","resource_tax_type-guides","resource_tax_outcomes-engaged-communities","resource_tax_outcomes-drive-operational-efficiency-uk","resource_tax_outcomes-improve-service-delivery-uk","resource_tax_products-govdelivery-uk","resource_tax_solutions-digital-communications-uk","resource_tax_solutions-digital-self-service-uk","resource_tax_solutions-engagement-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices for SMS in central government outreach strategies | Granicus<\/title>\n<meta name=\"description\" content=\"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best practices for SMS in central government outreach strategies | Granicus\" \/>\n<meta property=\"og:description\" content=\"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-SMS-UK-Social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\"},\"author\":{\"name\":\"Jordan Rodewald\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847\"},\"headline\":\"Best practices for SMS in central government outreach strategies\",\"datePublished\":\"2025-05-23T17:15:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\"},\"wordCount\":9,\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\",\"url\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\",\"name\":\"Best practices for SMS in central government outreach strategies | Granicus\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg\",\"datePublished\":\"2025-05-23T17:15:08+00:00\",\"description\":\"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.\",\"breadcrumb\":{\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg\",\"width\":1500,\"height\":500,\"caption\":\"A laptop opened to a page of the \\\"Concise Real-time Action-Oriented and Personal Communications: Best Practices for SMS in Central Government Outreach Strategies,\\\" resource guide sits on a table next to a cup of coffee.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/granicus.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Best practices for SMS in central government outreach strategies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/granicus.com\/uk\/#website\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"name\":\"Granicus\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/granicus.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/granicus.com\/uk\/#organization\",\"name\":\"Granicus\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Granicus\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/granicusco\/\",\"https:\/\/x.com\/Granicus\",\"https:\/\/www.linkedin.com\/company\/granicusinc\/\",\"https:\/\/www.facebook.com\/granicusco\",\"https:\/\/www.facebook.com\/granicuslac\",\"https:\/\/www.youtube.com\/@GranicusLAC\",\"https:\/\/www.instagram.com\/granicuslac\/\",\"https:\/\/www.linkedin.com\/company\/granicuslac\",\"https:\/\/twitter.com\/granicuslac\/\",\"https:\/\/twitter.com\/GranicusUK\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847\",\"name\":\"Jordan Rodewald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g\",\"caption\":\"Jordan Rodewald\"},\"sameAs\":[\"http:\/\/granicus.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Best practices for SMS in central government outreach strategies | Granicus","description":"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/","og_locale":"en_GB","og_type":"article","og_title":"Best practices for SMS in central government outreach strategies | Granicus","og_description":"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.","og_url":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/","og_site_name":"Granicus","article_publisher":"https:\/\/www.facebook.com\/granicusco\/","og_image":[{"width":1200,"height":630,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-SMS-UK-Social.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Granicus","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#article","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/"},"author":{"name":"Jordan Rodewald","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847"},"headline":"Best practices for SMS in central government outreach strategies","datePublished":"2025-05-23T17:15:08+00:00","mainEntityOfPage":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/"},"wordCount":9,"publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"image":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/","url":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/","name":"Best practices for SMS in central government outreach strategies | Granicus","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage"},"image":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg","datePublished":"2025-05-23T17:15:08+00:00","description":"Discover how AI and machine learning can enhance your SMS outreach and seamlessly integrate with existing communication channel.","breadcrumb":{"@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#primaryimage","url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-featured-SMS-UK.jpg","width":1500,"height":500,"caption":"A laptop opened to a page of the \"Concise Real-time Action-Oriented and Personal Communications: Best Practices for SMS in Central Government Outreach Strategies,\" resource guide sits on a table next to a cup of coffee."},{"@type":"BreadcrumbList","@id":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/granicus.com\/uk\/"},{"@type":"ListItem","position":2,"name":"Best practices for SMS in central government outreach strategies"}]},{"@type":"WebSite","@id":"https:\/\/granicus.com\/uk\/#website","url":"https:\/\/granicus.com\/uk\/","name":"Granicus","description":"","publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/granicus.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/granicus.com\/uk\/#organization","name":"Granicus","url":"https:\/\/granicus.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","width":"1024","height":"1024","caption":"Granicus"},"image":{"@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/granicusco\/","https:\/\/x.com\/Granicus","https:\/\/www.linkedin.com\/company\/granicusinc\/","https:\/\/www.facebook.com\/granicusco","https:\/\/www.facebook.com\/granicuslac","https:\/\/www.youtube.com\/@GranicusLAC","https:\/\/www.instagram.com\/granicuslac\/","https:\/\/www.linkedin.com\/company\/granicuslac","https:\/\/twitter.com\/granicuslac\/","https:\/\/twitter.com\/GranicusUK"]},{"@type":"Person","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847","name":"Jordan Rodewald","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g","caption":"Jordan Rodewald"},"sameAs":["http:\/\/granicus.com"]}]}},"acf":{"page_type":"internal","page_template":"sidebar","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":true,"hero_margin":false,"hero_type":"image","hero_subhead":"GUIDE","hero_headline":"Best practices for SMS in central government outreach strategies","hero_text":"<p>Central government departments and agencies are turning to SMS as a powerful tool to engage citizens directly and personally. <\/p>\n<p>\u201cConcise Real-time Action-Oriented and Personal Communications: Best Practices for SMS in Central Government Outreach Strategies,\u201d provides valuable insights on how departments and agencies can use SMS to foster real-time engagement, gather feedback, and deliver personalised messages that resonate with their audience.<\/p>\n","hero_button":{"title":"Download now","url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-Guide-Best-Practices-for-SMS-UK.pdf","target":""},"hero_icon":false,"hero_image":{"ID":56315,"id":56315,"title":"Resource-guide-hero-SMS-UK","filename":"Resource-guide-hero-SMS-UK.jpg","filesize":49249,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK.jpg","link":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/resource-guide-hero-sms-uk\/","alt":"A person reading the \"Concise Real-time Action-Oriented and Personal Communications: Best Practices for SMS in Central Government Outreach Strategies,\" resource guide on their laptop.","author":"36","description":"","caption":"","name":"resource-guide-hero-sms-uk","status":"inherit","uploaded_to":56313,"date":"2025-05-23 15:18:07","modified":"2025-05-23 15:18:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":700,"height":500,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK.jpg","medium_large-width":700,"medium_large-height":500,"large":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK.jpg","large-width":700,"large-height":500,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK.jpg","1536x1536-width":700,"1536x1536-height":500,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK.jpg","2048x2048-width":700,"2048x2048-height":500,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK-24x17.jpg","menu-24x24-width":24,"menu-24x24-height":17,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK-48x34.jpg","menu-48x48-width":48,"menu-48x48-height":34,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-hero-SMS-UK-64x46.jpg","menu-64x64-width":64,"menu-64x64-height":46}},"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":false,"stats":false},"hero_stats_clone":{"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":false,"stats":false}},"page_content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg":"<p>By incorporating two-way SMS, departments and agencies can create stronger connections and encourage active participation.<\/p>\n<p>Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimise timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.<\/p>\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n<ul>\n<li><strong>How to build consent-based SMS strategies:<\/strong> Understand how to implement opt-in methods that build trust and ensure compliance.<\/li>\n<li><strong>Best practices for personalising SMS communications:<\/strong> Discover techniques for tailoring messages to meet your audience\u2019s unique needs.<\/li>\n<li><strong>Optimising timing and frequency:<\/strong> Understand how to determine the right timing and message cadence for maximum impact.<\/li>\n<li><strong>Leveraging AI and machine learning in SMS outreach:<\/strong> Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.<\/li>\n<li><strong>Measuring and enhancing SMS campaign success:<\/strong> Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.<\/li>\n<\/ul>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg":"<p>By incorporating two-way SMS, departments and agencies can create stronger connections and encourage active participation.<\/p>\n<p>Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimise timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.<\/p>\n<p><strong>You&#8217;ll learn:<\/strong><\/p>\n<ul>\n<li><strong>How to build consent-based SMS strategies:<\/strong> Understand how to implement opt-in methods that build trust and ensure compliance.<\/li>\n<li><strong>Best practices for personalising SMS communications:<\/strong> Discover techniques for tailoring messages to meet your audience\u2019s unique needs.<\/li>\n<li><strong>Optimising timing and frequency:<\/strong> Understand how to determine the right timing and message cadence for maximum impact.<\/li>\n<li><strong>Leveraging AI and machine learning in SMS outreach:<\/strong> Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.<\/li>\n<li><strong>Measuring and enhancing SMS campaign success:<\/strong> Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.<\/li>\n<\/ul>\n"}]},"sidebar_type":"scroll","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"wysiwyg","wysiwyg":"<h5>Maximise outreach success<\/h5>\n<p>Use this new guide to make sure you\u2019re getting the most out of your outreach programs.<\/p>\n"},{"acf_fc_layout":"download_link","download_text":"Download the PDF","download_link":{"ID":56131,"id":56131,"title":"Resource-Guide-Best-Practices-for-SMS-UK","filename":"Resource-Guide-Best-Practices-for-SMS-UK.pdf","filesize":2578490,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-Guide-Best-Practices-for-SMS-UK.pdf","link":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/resource-guide-best-practices-for-sms-uk-2\/","alt":"","author":"3","description":"","caption":"","name":"resource-guide-best-practices-for-sms-uk-2","status":"inherit","uploaded_to":56313,"date":"2025-05-19 15:05:14","modified":"2025-05-23 17:00:56","menu_order":0,"mime_type":"application\/pdf","type":"application","subtype":"pdf","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/document.png"}}]},"posts_slider_group":{"show_section":false,"posts_slider":false},"post_slider_clone":{"posts_slider_group":{"show_section":false,"posts_slider":false}},"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false},"custom_content_slider_clone":{"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false},"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>By incorporating two-way SMS, departments and agencies can create stronger connections and encourage active participation. <\/p>\n<p>Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimise timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.<\/p>\n","button":""}},{"acf_fc_layout":"callout","add_menu_anchor":false,"anchor_menu_text":"","callout_group":{"show_section":true,"callout_type":"image","callout_subhead":"","callout_headline":"Learn key strategies for optimising SMS outreach","callout_text":"<ul>\n<li>How to build consent-based SMS strategies: Understand how to implement opt-in methods that build trust and ensure compliance.<\/li>\n<li>Best practices for personalising SMS communications: Discover techniques for tailoring messages to meet your audience\u2019s unique needs.<\/li>\n<li>Optimising timing and frequency: Understand how to determine the right timing and message cadence for maximum impact.<\/li>\n<li>Leveraging AI and machine learning in SMS outreach: Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.<\/li>\n<li>Measuring and enhancing SMS campaign success: Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.<\/li>\n<\/ul>\n","callout_button_type":"link","callout_button":"","smart_button_fallback_link":null,"image":{"ID":56118,"id":56118,"title":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose","filename":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","filesize":30676,"url":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","link":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-2\/","alt":"Smiling woman in a wheelchair working at a computer","author":"25","description":"","caption":"","name":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-2","status":"inherit","uploaded_to":56313,"date":"2025-05-16 20:45:13","modified":"2025-05-23 16:33:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":700,"height":500,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","medium_large-width":700,"medium_large-height":500,"large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","large-width":700,"large-height":500,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","1536x1536-width":700,"1536x1536-height":500,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","2048x2048-width":700,"2048x2048-height":500,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-24x17.jpg","menu-24x24-width":24,"menu-24x24-height":17,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-48x34.jpg","menu-48x48-width":48,"menu-48x48-height":34,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-64x46.jpg","menu-64x64-width":64,"menu-64x64-height":46}},"bg_image":false,"marketo_form_id":"","marketo_form_headline":"","marketo_thank_you":"","marketo_form_image":false}}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>By incorporating two-way SMS, departments and agencies can create stronger connections and encourage active participation. <\/p>\n<p>Download the guide to discover how AI and machine learning can enhance your SMS outreach, optimise timing and frequency, and seamlessly integrate with existing communication channels like email and social media. Learn best practices for building consent-based SMS strategies and tracking key engagement metrics to refine your outreach efforts.<\/p>\n","button":""}},{"acf_fc_layout":"callout","add_menu_anchor":false,"anchor_menu_text":"","callout_group":{"show_section":true,"callout_type":"image","callout_subhead":"","callout_headline":"Learn key strategies for optimising SMS outreach","callout_text":"<ul>\n<li>How to build consent-based SMS strategies: Understand how to implement opt-in methods that build trust and ensure compliance.<\/li>\n<li>Best practices for personalising SMS communications: Discover techniques for tailoring messages to meet your audience\u2019s unique needs.<\/li>\n<li>Optimising timing and frequency: Understand how to determine the right timing and message cadence for maximum impact.<\/li>\n<li>Leveraging AI and machine learning in SMS outreach: Explore ways to integrate advanced technologies to improve engagement and outreach efficiency.<\/li>\n<li>Measuring and enhancing SMS campaign success: Gain insights into tracking engagement metrics and refining strategies for better communication outcomes.<\/li>\n<\/ul>\n","callout_button_type":"link","callout_button":"","smart_button_fallback_link":null,"image":{"ID":56118,"id":56118,"title":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose","filename":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","filesize":30676,"url":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","link":"https:\/\/granicus.com\/uk\/resource\/best-practices-for-sms-in-central-government-outreach-strategies\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-2\/","alt":"Smiling woman in a wheelchair working at a computer","author":"25","description":"","caption":"","name":"resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-2","status":"inherit","uploaded_to":56313,"date":"2025-05-16 20:45:13","modified":"2025-05-23 16:33:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":700,"height":500,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","medium_large-width":700,"medium_large-height":500,"large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","large-width":700,"large-height":500,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","1536x1536-width":700,"1536x1536-height":500,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose.jpg","2048x2048-width":700,"2048x2048-height":500,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-24x17.jpg","menu-24x24-width":24,"menu-24x24-height":17,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-48x34.jpg","menu-48x48-width":48,"menu-48x48-height":34,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/resource-webinar-hero-the-pitfalls-and-positives-of-automated-website-scanners-for-accessibility-purpose-64x46.jpg","menu-64x64-width":64,"menu-64x64-height":46}},"bg_image":false,"marketo_form_id":"","marketo_form_headline":"","marketo_thank_you":"","marketo_form_image":false}}]}}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_posts\/56313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/resource_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/56319"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=56313"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=56313"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=56313"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=56313"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=56313"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=56313"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=56313"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=56313"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=56313"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=56313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}