{"id":94081,"date":"2026-01-14T17:29:12","date_gmt":"2026-01-14T22:29:12","guid":{"rendered":"https:\/\/granicus.com\/?post_type=blog_posts&#038;p=94081"},"modified":"2026-01-21T11:00:14","modified_gmt":"2026-01-21T16:00:14","slug":"a-little-push-goes-far-how-digital-nudges-can-help-students-to-meet-the-ucas-deadline","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/a-little-push-goes-far-how-digital-nudges-can-help-students-to-meet-the-ucas-deadline\/","title":{"rendered":"A little push goes far: How digital nudges can help students to meet the UCAS deadline"},"content":{"rendered":"<p>\u201c3 days left to submit your UCAS application \u2014 don\u2019t miss out! [Link]\u201d<\/p>\n","protected":false},"author":36,"featured_media":94140,"template":"","resource_tax_market":[263],"resource_tax_dept":[196,255,197,198,201],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[229,241,251,204],"resource_tax_topic":[],"resource_tax_products":[191,192,194],"resource_tax_solutions":[214,209,210],"resource_tax_services":[],"class_list":["post-94081","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-higher-education-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_dept-education","resource_tax_dept-it-digital-uk","resource_tax_dept-engagement-community-outreach-uk","resource_tax_dept-transformation-uk","resource_tax_type-blogs-uk","resource_tax_outcomes-increased-trust-transparency-uk","resource_tax_outcomes-engaged-communities","resource_tax_outcomes-operational-efficiency","resource_tax_outcomes-customer-experience-uk","resource_tax_products-engagementhq-uk","resource_tax_products-govdelivery-uk","resource_tax_products-granicus-experience-group-gxg-uk","resource_tax_solutions-engagement-uk","resource_tax_solutions-digital-communications-uk","resource_tax_solutions-consultancy-uk"],"yoast_head":"<!-- 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With that in mind, here are five prompts that can be personalised by your institution to offer clarity while urging prospective students to take action at exactly the right moment.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Our prompts for last-minute support"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Our prompts for last-minute support:<\/h2>\n<h3>1. Countdown email campaigns<\/h3>\n<p>Use the following AI prompts to create a series of <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">short, focused, and informative emails<\/a>:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\"><strong>7 days to go before the UCAS deadline:<\/strong> Highlight key steps and resources.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\"><strong>3 days to go before the UCAS deadline:<\/strong> Share quick tips for personal statements and UCAS submission guidance.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\"><strong>The day before the UCAS deadline:<\/strong> Send an urgent reminder with direct links to application portals.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Automate the sending of these emails based on UCAS timelines.<\/p>\n<h3>2. SMS alerts to create a sense of urgency<\/h3>\n<p>Deploy text messages to communicate time-sensitive information. For example:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">\u201c3 days left to submit your UCAS application \u2014 don\u2019t miss out! [Link]\u201d<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">\u201cDeadline today! Submit now to secure your place.\u201d<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Coordinate <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">multichannel communications<\/a> so SMS complements your email and social outreach.<\/p>\n<h3>3. Social media reminders<\/h3>\n<p>Be it an Instagram Story or a TikTok video, use the right platform to:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Share countdown graphics.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Post short videos with application tips.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Encourage students to ask last-minute questions via comments or DMs.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Track engagement and optimise timing with analytics to ensure posts land when students are most active.<\/p>\n<h4>4. On-demand digital support<\/h4>\n<p>Consider creating pre-recorded video guides on UCAS submission steps. Use your content to create:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Interactive FAQs and polls.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Community forums for peer and staff responses.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Automated email workflows linking to these resources.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Involve your current students to show how much fun they\u2019re having at your university.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Use interactive tools and automation to deliver support without real-time constraints.<\/p>\n<h3>5. Behaviour-triggered reminders<\/h3>\n<p>Set up automated nudges for:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Students who have started \u2014 but haven\u2019t submitted \u2014 their applications.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Those who downloaded a prospectus or attended an open day but haven\u2019t yet applied.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Segment audiences and trigger reminders based on behaviour for maximum relevance.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Make every interaction count "},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Make every interaction count<\/h2>\n<p>This is a high-stakes moment. Whether it\u2019s delivered through email, SMS, social media, or via an interactive channel, a little nudge goes far in helping prospective students to meet that all-important UCAS deadline.<\/p>\n<p>Looking for more insight, strategies, and resources to help your prospective students?<\/p>\n<p>Download our <a href=\"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/\">From Click to Campus Toolkit<\/a> for campaign calendars, checklists, and proven engagement tactics.<\/p>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"wysiwyg","wysiwyg":"<p>After all \u2014 between researching universities and individual courses \u2014 students are already juggling multiple priorities as they prepare to undertake this next step in their educational journey. With that in mind, here are five prompts that can be personalised by your institution to offer clarity while urging prospective students to take action at exactly the right moment.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Our prompts for last-minute support"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Our prompts for last-minute support:<\/h2>\n<h3>1. Countdown email campaigns<\/h3>\n<p>Use the following AI prompts to create a series of <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">short, focused, and informative emails<\/a>:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\"><strong>7 days to go before the UCAS deadline:<\/strong> Highlight key steps and resources.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\"><strong>3 days to go before the UCAS deadline:<\/strong> Share quick tips for personal statements and UCAS submission guidance.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\"><strong>The day before the UCAS deadline:<\/strong> Send an urgent reminder with direct links to application portals.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Automate the sending of these emails based on UCAS timelines.<\/p>\n<h3>2. SMS alerts to create a sense of urgency<\/h3>\n<p>Deploy text messages to communicate time-sensitive information. For example:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">\u201c3 days left to submit your UCAS application \u2014 don\u2019t miss out! [Link]\u201d<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">\u201cDeadline today! Submit now to secure your place.\u201d<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Coordinate <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">multichannel communications<\/a> so SMS complements your email and social outreach.<\/p>\n<h3>3. Social media reminders<\/h3>\n<p>Be it an Instagram Story or a TikTok video, use the right platform to:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Share countdown graphics.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Post short videos with application tips.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Encourage students to ask last-minute questions via comments or DMs.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Track engagement and optimise timing with analytics to ensure posts land when students are most active.<\/p>\n<h4>4. On-demand digital support<\/h4>\n<p>Consider creating pre-recorded video guides on UCAS submission steps. Use your content to create:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Interactive FAQs and polls.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Community forums for peer and staff responses.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Automated email workflows linking to these resources.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Involve your current students to show how much fun they\u2019re having at your university.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Use interactive tools and automation to deliver support without real-time constraints.<\/p>\n<h3>5. Behaviour-triggered reminders<\/h3>\n<p>Set up automated nudges for:<\/p>\n<ul>\n<li>\n<div class=\"circle-bullets\">Students who have started \u2014 but haven\u2019t submitted \u2014 their applications.<\/div>\n<\/li>\n<li>\n<div class=\"circle-bullets\">Those who downloaded a prospectus or attended an open day but haven\u2019t yet applied.<\/div>\n<\/li>\n<\/ul>\n<p><strong>Top tip:<\/strong> Segment audiences and trigger reminders based on behaviour for maximum relevance.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Make every interaction count "},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Make every interaction count<\/h2>\n<p>This is a high-stakes moment. Whether it\u2019s delivered through email, SMS, social media, or via an interactive channel, a little nudge goes far in helping prospective students to meet that all-important UCAS deadline.<\/p>\n<p>Looking for more insight, strategies, and resources to help your prospective students?<\/p>\n<p>Download our <a href=\"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/\">From Click to Campus Toolkit<\/a> for campaign calendars, checklists, and proven engagement tactics.<\/p>\n"}]},"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"speaker_list","headline":"Author","speakers":[{"name":"Holly Mitchell","title":"Marketing Manager"}]},{"acf_fc_layout":"anchor_nav","headline":"Topics covered"},{"acf_fc_layout":"link_list","headline":"More resources","link_list":[{"link":{"title":"From click to campus: Tapping into the power of the digital student journey","url":"https:\/\/granicus.com\/uk\/blog\/from-click-to-campus-tapping-into-the-power-of-the-digital-student-journey\/","target":""}},{"link":{"title":"From click to campus: A digital journey toolkit for higher education","url":"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/","target":""}},{"link":{"title":"Beyond graduation: Building lifelong digital relationships with alumni","url":"https:\/\/granicus.com\/uk\/blog\/beyond-graduation-building-lifelong-digital-relationships-with-alumni\/","target":""}}]}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Recent 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