{"id":91523,"date":"2026-01-05T12:43:50","date_gmt":"2026-01-05T17:43:50","guid":{"rendered":"https:\/\/granicus.com\/?post_type=blog_posts&#038;p=91523"},"modified":"2026-01-05T12:43:50","modified_gmt":"2026-01-05T17:43:50","slug":"from-click-to-campus-tapping-into-the-power-of-the-digital-student-journey","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/from-click-to-campus-tapping-into-the-power-of-the-digital-student-journey\/","title":{"rendered":"From click to campus: Tapping into the power of the digital student 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challenge: understanding the four stages of the student journey"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>The challenge: understanding the four stages of the student journey<\/h2>\n<p>Our toolkit delves into this in finer detail, but this is a journey that \u2014 while unique to every student \u2014 can be divided into the following four distinct phases:<\/p>\n<ol>\n<li><strong>Discovery:<\/strong> First, prospective students become aware of your institution.<\/li>\n<li><strong>Consideration:<\/strong> Next, they evaluate how their needs fit with what your university offers.<\/li>\n<li><strong>Decision:<\/strong> Here, students look to your institution for support during the application process.<\/li>\n<li><strong>Conversion:<\/strong> This is where your role as an institution really comes into play, with communications that turn tentative offers into firm acceptances.<\/li>\n<\/ol>\n<p>As such, admissions teams need to create the kind of <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">personalised, timely, and relevant communications<\/a> that speak to and engage with students, no matter where they are in their educational journey.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Why your efforts matter"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Why your efforts matter<\/h2>\n<p>Students interact with your institution across multiple touchpoints. But plainly put, the institutions that put thought and effort into creating a personalised communication experience \u2014 one that embraces the entire continuum of the student journey \u2014 gain a competitive edge, tangibly turning engagement into enrolment.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Turning the tentative into the tangible"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Turning the tentative into the tangible<\/h2>\n<p>With our From Click to Campus Toolkit, you\u2019ll have all the practical knowledge you\u2019ll need to make this happen, including:<\/p>\n<ul>\n<li>A UCAS-aligned campaign calendar<\/li>\n<li>Ready-to-use templates and checklists<\/li>\n<li>Proven <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">digital engagement strategies<\/a><\/li>\n<li>Insights on leveraging Granicus Engagement Cloud to benefit your institution\u2019s aims and goals<\/li>\n<\/ul>\n<p>Creating a smooth digital student journey isn\u2019t just about better technology. It\u2019s also about making better connections. By adjusting your communications to match each stage of the journey, you can make sure every interaction adds value, builds trust, and brings prospective students closer to enrolment. <a href=\"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/\">Download the toolkit<\/a> to see how a more connected, student-focused approach can help your institution turn interest into intent and intent into action.<\/p>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"The challenge: understanding the four stages of the student journey"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>The challenge: understanding the four stages of the student journey<\/h2>\n<p>Our toolkit delves into this in finer detail, but this is a journey that \u2014 while unique to every student \u2014 can be divided into the following four distinct phases:<\/p>\n<ol>\n<li><strong>Discovery:<\/strong> First, prospective students become aware of your institution.<\/li>\n<li><strong>Consideration:<\/strong> Next, they evaluate how their needs fit with what your university offers.<\/li>\n<li><strong>Decision:<\/strong> Here, students look to your institution for support during the application process.<\/li>\n<li><strong>Conversion:<\/strong> This is where your role as an institution really comes into play, with communications that turn tentative offers into firm acceptances.<\/li>\n<\/ol>\n<p>As such, admissions teams need to create the kind of <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">personalised, timely, and relevant communications<\/a> that speak to and engage with students, no matter where they are in their educational journey.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Why your efforts matter"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Why your efforts matter<\/h2>\n<p>Students interact with your institution across multiple touchpoints. But plainly put, the institutions that put thought and effort into creating a personalised communication experience \u2014 one that embraces the entire continuum of the student journey \u2014 gain a competitive edge, tangibly turning engagement into enrolment.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Turning the tentative into the tangible"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Turning the tentative into the tangible<\/h2>\n<p>With our From Click to Campus Toolkit, you\u2019ll have all the practical knowledge you\u2019ll need to make this happen, including:<\/p>\n<ul>\n<li>A UCAS-aligned campaign calendar<\/li>\n<li>Ready-to-use templates and checklists<\/li>\n<li>Proven <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">digital engagement strategies<\/a><\/li>\n<li>Insights on leveraging Granicus Engagement Cloud to benefit your institution\u2019s aims and goals<\/li>\n<\/ul>\n<p>Creating a smooth digital student journey isn\u2019t just about better technology. It\u2019s also about making better connections. By adjusting your communications to match each stage of the journey, you can make sure every interaction adds value, builds trust, and brings prospective students closer to enrolment. <a href=\"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/\">Download the toolkit<\/a> to see how a more connected, student-focused approach can help your institution turn interest into intent and intent into action.<\/p>\n"}]},"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"speaker_list","headline":"Author","speakers":[{"name":"Holly Mitchell","title":"Marketing Manager"}]},{"acf_fc_layout":"anchor_nav","headline":"Topics covered"},{"acf_fc_layout":"link_list","headline":"Get the toolkit","link_list":[{"link":{"title":"From click to campus: A digital journey toolkit for higher education","url":"https:\/\/granicus.com\/uk\/resource\/from-click-to-campus-a-digital-journey-toolkit-for-higher-education\/","target":""}}]},{"acf_fc_layout":"link_list","headline":"More resources","link_list":[{"link":{"title":"Clearing the path: Why clear communication and engagement matter most during clearing","url":"https:\/\/granicus.com\/uk\/blog\/clearing-the-path-why-clear-communication-and-engagement-matter-most-during-clearing\/","target":""}},{"link":{"title":"Beyond graduation: Building lifelong digital relationships with alumni","url":"https:\/\/granicus.com\/uk\/blog\/beyond-graduation-building-lifelong-digital-relationships-with-alumni\/","target":""}},{"link":{"title":"Comprehensive communication for the entire university 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