{"id":78288,"date":"2025-10-30T16:46:12","date_gmt":"2025-10-30T20:46:12","guid":{"rendered":"https:\/\/granicus.com\/?post_type=blog_posts&#038;p=78288"},"modified":"2025-10-30T16:46:12","modified_gmt":"2025-10-30T20:46:12","slug":"when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","title":{"rendered":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector"},"content":{"rendered":"","protected":false},"author":36,"featured_media":78341,"template":"","resource_tax_market":[186],"resource_tax_dept":[196],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[204,205,206,207],"resource_tax_topic":[],"resource_tax_products":[192],"resource_tax_solutions":[209],"resource_tax_services":[],"class_list":["post-78288","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-local-government-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_type-blogs-uk","resource_tax_outcomes-customer-experience-uk","resource_tax_outcomes-foster-community-engagement-uk","resource_tax_outcomes-drive-operational-efficiency-uk","resource_tax_outcomes-improve-service-delivery-uk","resource_tax_products-govdelivery-uk","resource_tax_solutions-digital-communications-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-social-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\"},\"author\":{\"name\":\"Jordan Rodewald\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847\"},\"headline\":\"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector\",\"datePublished\":\"2025-10-30T20:46:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\"},\"wordCount\":14,\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\",\"url\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\",\"name\":\"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg\",\"datePublished\":\"2025-10-30T20:46:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg\",\"width\":700,\"height\":233,\"caption\":\"Laptop showing an email alert, highlighting the importance of choosing the right email platform for public sector use.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/granicus.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/granicus.com\/uk\/#website\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"name\":\"Granicus\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/granicus.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/granicus.com\/uk\/#organization\",\"name\":\"Granicus\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Granicus\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/granicusco\/\",\"https:\/\/x.com\/Granicus\",\"https:\/\/www.linkedin.com\/company\/granicusinc\/\",\"https:\/\/www.facebook.com\/granicusco\",\"https:\/\/www.facebook.com\/granicuslac\",\"https:\/\/www.youtube.com\/@GranicusLAC\",\"https:\/\/www.instagram.com\/granicuslac\/\",\"https:\/\/www.linkedin.com\/company\/granicuslac\",\"https:\/\/twitter.com\/granicuslac\/\",\"https:\/\/twitter.com\/GranicusUK\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847\",\"name\":\"Jordan Rodewald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g\",\"caption\":\"Jordan Rodewald\"},\"sameAs\":[\"http:\/\/granicus.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","og_locale":"en_GB","og_type":"article","og_title":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus","og_url":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","og_site_name":"Granicus","article_publisher":"https:\/\/www.facebook.com\/granicusco\/","og_image":[{"width":1200,"height":630,"url":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-social-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@Granicus","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#article","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/"},"author":{"name":"Jordan Rodewald","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847"},"headline":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector","datePublished":"2025-10-30T20:46:12+00:00","mainEntityOfPage":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/"},"wordCount":14,"publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"image":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","url":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","name":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector | Granicus","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage"},"image":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","datePublished":"2025-10-30T20:46:12+00:00","breadcrumb":{"@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#primaryimage","url":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-featured-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","width":700,"height":233,"caption":"Laptop showing an email alert, highlighting the importance of choosing the right email platform for public sector use."},{"@type":"BreadcrumbList","@id":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/granicus.com\/uk\/"},{"@type":"ListItem","position":2,"name":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector"}]},{"@type":"WebSite","@id":"https:\/\/granicus.com\/uk\/#website","url":"https:\/\/granicus.com\/uk\/","name":"Granicus","description":"","publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/granicus.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/granicus.com\/uk\/#organization","name":"Granicus","url":"https:\/\/granicus.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","width":"1024","height":"1024","caption":"Granicus"},"image":{"@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/granicusco\/","https:\/\/x.com\/Granicus","https:\/\/www.linkedin.com\/company\/granicusinc\/","https:\/\/www.facebook.com\/granicusco","https:\/\/www.facebook.com\/granicuslac","https:\/\/www.youtube.com\/@GranicusLAC","https:\/\/www.instagram.com\/granicuslac\/","https:\/\/www.linkedin.com\/company\/granicuslac","https:\/\/twitter.com\/granicuslac\/","https:\/\/twitter.com\/GranicusUK"]},{"@type":"Person","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/d6f4d9ac411aa110a6985a70342de847","name":"Jordan Rodewald","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ef917c0a50c3e4043f3b70a4f203bc8123eb2509b32fb651c419ad25b9036dd?s=96&d=mm&r=g","caption":"Jordan Rodewald"},"sameAs":["http:\/\/granicus.com"]}]}},"acf":{"page_type":"internal","page_template":"sidebar","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":true,"hero_margin":false,"hero_type":"image","hero_subhead":"BLOG","hero_headline":"When \u201cgood enough\u201d simply isn\u2019t: Selecting an email platform in the public sector","hero_text":"<p>In today\u2019s digital-first world, public sector organisations are under increasing pressure to communicate clearly, securely, and inclusively with their residents. But not all communications platforms are created equal. While some might appear to offer a quick fix, the reality is that relying on a \u201cgood enough\u201d email platform can expose your organisation \u2014 and more importantly, your residents \u2014 to unnecessary risk.<\/p>\n","hero_button":"","hero_icon":false,"hero_image":{"ID":78346,"id":78346,"title":"resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector","filename":"resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","filesize":37790,"url":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","link":"https:\/\/granicus.com\/uk\/blog\/when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector\/","alt":"Laptop showing an email alert, highlighting the importance of choosing the right email platform for public sector use.","author":"36","description":"","caption":"","name":"resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector","status":"inherit","uploaded_to":78288,"date":"2025-10-30 20:35:26","modified":"2025-10-30 20:37:09","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":800,"height":500,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-300x188.jpg","medium-width":300,"medium-height":188,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-768x480.jpg","medium_large-width":768,"medium_large-height":480,"large":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","large-width":800,"large-height":500,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","1536x1536-width":800,"1536x1536-height":500,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector.jpg","2048x2048-width":800,"2048x2048-height":500,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-24x15.jpg","menu-24x24-width":24,"menu-24x24-height":15,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-48x30.jpg","menu-48x48-width":48,"menu-48x48-height":30,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/resource-blog-hero-when-good-enough-simply-isnt-selecting-an-email-platform-in-the-public-sector-64x40.jpg","menu-64x64-width":64,"menu-64x64-height":40}},"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":false,"stats":false},"hero_stats_clone":{"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":null,"benefits_repeater":false,"show_stats":false,"stats":false}},"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"The risk of poor deliverability: When your message doesn\u2019t reach residents"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>The risk of poor deliverability: When your message doesn\u2019t reach residents<\/h2>\n<p>Imagine sending out a critical public health update or an emergency alert, only to discover that a significant portion of your community never received it. Without <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">verified deliverability rates<\/a>, there\u2019s no guarantee that your messages are reaching your residents. In the public sector, where trust and timeliness are paramount, this isn\u2019t just an oversight, it\u2019s unacceptable. Frankly, it\u2019s just not good enough.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"From siloed audiences to networked reach"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>From siloed audiences to networked reach<\/h2>\n<p>Beyond deliverability, there\u2019s the question of reach. Many platforms operate in isolation, leaving each organisation to build its audience from scratch. This siloed approach limits your ability to connect with residents at scale. This is why you should choose a <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">platform that offers access to a vast, pre-engaged network of residents<\/a>. It\u2019s a move that will only serve to amplify your message and accelerate engagement.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Built-for-government security, compliance, and accessibility"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Built-for-government security, compliance, and accessibility<\/h2>\n<p>Security and compliance are non-negotiable in the public sector. From GDPR to accessibility standards, your communications must meet the highest of benchmarks. Platforms that haven\u2019t been purpose-built for government might lack the stringent certifications and safeguards needed to protect sensitive data and ensure inclusivity. A solution designed with these requirements at its core offers total peace of mind for communications, IT, and legal teams alike.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Delivering a resident-centric experience"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Delivering a resident-centric experience<\/h2>\n<p>Equally important is the resident experience; after all, people expect to receive relevant information in the format they prefer. Does your platform offer the opportunity for residents to self-subscribe to topics that matter to them? Are you empowering them to stay informed without being overwhelmed? This thoughtful level of personalisation is often missing from more generic platforms.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Smooth transitions: Switching platforms without disruption"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Smooth transitions: Switching platforms without disruption<\/h2>\n<p>Fearing costly disruption, some organisations hesitate to switch providers. But transitioning to a secure, scalable platform doesn\u2019t have to be difficult. When reviewing solutions, find one that offers full migration support, training, and onboarding, points that ensure a smooth shift with no downtime. The result? Better engagement, stronger compliance, and a more resilient communications strategy.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"A trusted partner in engagement"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>A trusted partner in engagement<\/h2>\n<p>In the public sector, the stakes are too high for \u201cgood enough.\u201d Your residents deserve communications that are secure, accessible, and effective. If your current platform can\u2019t deliver on those promises, it\u2019s time to consider one that can. Granicus\u2019s Communications solution (govDelivery) isn\u2019t just a platform \u2014 it\u2019s a trusted partner in building stronger connections with the communities you serve.<\/p>\n"}],"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"The risk of poor deliverability: When your message doesn\u2019t reach residents"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>The risk of poor deliverability: When your message doesn\u2019t reach residents<\/h2>\n<p>Imagine sending out a critical public health update or an emergency alert, only to discover that a significant portion of your community never received it. Without <a href=\"https:\/\/granicus.com\/uk\/product\/govdelivery\/\">verified deliverability rates<\/a>, there\u2019s no guarantee that your messages are reaching your residents. In the public sector, where trust and timeliness are paramount, this isn\u2019t just an oversight, it\u2019s unacceptable. Frankly, it\u2019s just not good enough.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"From siloed audiences to networked reach"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>From siloed audiences to networked reach<\/h2>\n<p>Beyond deliverability, there\u2019s the question of reach. Many platforms operate in isolation, leaving each organisation to build its audience from scratch. This siloed approach limits your ability to connect with residents at scale. This is why you should choose a <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">platform that offers access to a vast, pre-engaged network of residents<\/a>. It\u2019s a move that will only serve to amplify your message and accelerate engagement.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Built-for-government security, compliance, and accessibility"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Built-for-government security, compliance, and accessibility<\/h2>\n<p>Security and compliance are non-negotiable in the public sector. From GDPR to accessibility standards, your communications must meet the highest of benchmarks. Platforms that haven\u2019t been purpose-built for government might lack the stringent certifications and safeguards needed to protect sensitive data and ensure inclusivity. A solution designed with these requirements at its core offers total peace of mind for communications, IT, and legal teams alike.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Delivering a resident-centric experience"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Delivering a resident-centric experience<\/h2>\n<p>Equally important is the resident experience; after all, people expect to receive relevant information in the format they prefer. Does your platform offer the opportunity for residents to self-subscribe to topics that matter to them? Are you empowering them to stay informed without being overwhelmed? This thoughtful level of personalisation is often missing from more generic platforms.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Smooth transitions: Switching platforms without disruption"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Smooth transitions: Switching platforms without disruption<\/h2>\n<p>Fearing costly disruption, some organisations hesitate to switch providers. But transitioning to a secure, scalable platform doesn\u2019t have to be difficult. When reviewing solutions, find one that offers full migration support, training, and onboarding, points that ensure a smooth shift with no downtime. The result? Better engagement, stronger compliance, and a more resilient communications strategy.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"A trusted partner in engagement"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>A trusted partner in engagement<\/h2>\n<p>In the public sector, the stakes are too high for \u201cgood enough.\u201d Your residents deserve communications that are secure, accessible, and effective. If your current platform can\u2019t deliver on those promises, it\u2019s time to consider one that can. Granicus\u2019s Communications solution (govDelivery) isn\u2019t just a platform \u2014 it\u2019s a trusted partner in building stronger connections with the communities you serve.<\/p>\n"}]},"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"speaker_list","headline":"Author","speakers":[{"name":"Andrea Papini","title":"Marketing Manager"}]},{"acf_fc_layout":"anchor_nav","headline":"Topics covered"},{"acf_fc_layout":"link_list","headline":"Additional resources","link_list":[{"link":{"title":"7 benefits of cultivating an owned audience in public sector communications","url":"https:\/\/granicus.com\/uk\/blog\/7-benefits-of-cultivating-an-owned-audience-in-public-sector-communications\/","target":""}},{"link":{"title":"Measure what matters: 7 key metrics for effective email campaigns","url":"https:\/\/granicus.com\/uk\/blog\/measure-what-matters-7-key-metrics-for-effective-email-campaigns\/","target":""}},{"link":{"title":"How we used digital engagement tools to improve early years communication skills in Staffordshire","url":"https:\/\/granicus.com\/uk\/blog\/digital-engagement-tools-staffordshire-county-council\/","target":""}}]}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Recent blog posts","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View all blogs","url":"\/uk\/resources\/blogs\/","target":""},"slider_link_icon":false}]},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Recent blog posts","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View all blogs","url":"\/uk\/resources\/blogs\/","target":""},"slider_link_icon":false}]}},"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false},"custom_content_slider_clone":{"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/78288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/36"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/78341"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=78288"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=78288"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=78288"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=78288"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=78288"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=78288"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=78288"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=78288"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=78288"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=78288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}