{"id":53354,"date":"2025-02-27T11:18:07","date_gmt":"2025-02-27T16:18:07","guid":{"rendered":"https:\/\/granicus.com\/?post_type=blog_posts&#038;p=53354"},"modified":"2025-05-28T11:23:46","modified_gmt":"2025-05-28T15:23:46","slug":"from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","title":{"rendered":"From admissions to alumni: 8 key strategies for enhancing university communications"},"content":{"rendered":"","protected":false},"author":21,"featured_media":53532,"template":"","resource_tax_market":[187,188,189,190,186],"resource_tax_dept":[196,198,200,201],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[204,229,241],"resource_tax_topic":[],"resource_tax_products":[191,192,194],"resource_tax_solutions":[209,210,214],"resource_tax_services":[],"class_list":["post-53354","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-central-government-uk","resource_tax_market-healthcare-uk","resource_tax_market-emergency-services-uk","resource_tax_market-housing-uk","resource_tax_market-local-government-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_dept-engagement-community-outreach-uk","resource_tax_dept-senior-leadership-uk","resource_tax_dept-transformation-uk","resource_tax_type-blogs-uk","resource_tax_outcomes-customer-experience-uk","resource_tax_outcomes-increased-trust-transparency-uk","resource_tax_outcomes-engaged-communities","resource_tax_products-engagementhq-uk","resource_tax_products-govdelivery-uk","resource_tax_products-granicus-experience-group-gxg-uk","resource_tax_solutions-digital-communications-uk","resource_tax_solutions-consultancy-uk","resource_tax_solutions-engagement-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>8 key strategies to improve university communications<\/title>\n<meta name=\"description\" content=\"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 key strategies to improve university communications\" \/>\n<meta property=\"og:description\" content=\"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-28T15:23:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/Blog-social-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-uk.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\"},\"author\":{\"name\":\"Sarah Torrance\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17\"},\"headline\":\"From admissions to alumni: 8 key strategies for enhancing university communications\",\"datePublished\":\"2025-02-27T16:18:07+00:00\",\"dateModified\":\"2025-05-28T15:23:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\"},\"wordCount\":10,\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg\",\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\",\"url\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\",\"name\":\"8 key strategies to improve university communications\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg\",\"datePublished\":\"2025-02-27T16:18:07+00:00\",\"dateModified\":\"2025-05-28T15:23:46+00:00\",\"description\":\"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.\",\"breadcrumb\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg\",\"width\":1500,\"height\":500,\"caption\":\"A group of students carrying books and talking as they walk to class.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/granicus.com\/uk\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"From admissions to alumni: 8 key strategies for enhancing university communications\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/granicus.com\/uk\/#website\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"name\":\"Granicus\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/granicus.com\/uk\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/granicus.com\/uk\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/granicus.com\/uk\/#organization\",\"name\":\"Granicus\",\"url\":\"https:\/\/granicus.com\/uk\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"contentUrl\":\"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg\",\"width\":\"1024\",\"height\":\"1024\",\"caption\":\"Granicus\"},\"image\":{\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/granicusco\/\",\"https:\/\/x.com\/Granicus\",\"https:\/\/www.linkedin.com\/company\/granicusinc\/\",\"https:\/\/www.facebook.com\/granicusco\",\"https:\/\/www.facebook.com\/granicuslac\",\"https:\/\/www.youtube.com\/@GranicusLAC\",\"https:\/\/www.instagram.com\/granicuslac\/\",\"https:\/\/www.linkedin.com\/company\/granicuslac\",\"https:\/\/twitter.com\/granicuslac\/\",\"https:\/\/twitter.com\/GranicusUK\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17\",\"name\":\"Sarah Torrance\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g\",\"caption\":\"Sarah Torrance\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"8 key strategies to improve university communications","description":"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","og_locale":"en_GB","og_type":"article","og_title":"8 key strategies to improve university communications","og_description":"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.","og_url":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","og_site_name":"Granicus","article_publisher":"https:\/\/www.facebook.com\/granicusco\/","article_modified_time":"2025-05-28T15:23:46+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-social-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-uk.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_site":"@Granicus","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#article","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/"},"author":{"name":"Sarah Torrance","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17"},"headline":"From admissions to alumni: 8 key strategies for enhancing university communications","datePublished":"2025-02-27T16:18:07+00:00","dateModified":"2025-05-28T15:23:46+00:00","mainEntityOfPage":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/"},"wordCount":10,"publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"image":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","url":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","name":"8 key strategies to improve university communications","isPartOf":{"@id":"https:\/\/granicus.com\/uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage"},"image":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage"},"thumbnailUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","datePublished":"2025-02-27T16:18:07+00:00","dateModified":"2025-05-28T15:23:46+00:00","description":"Learn 8 strategies to improve university communications, boost student engagement, increase applications, and strengthen alumni connections.","breadcrumb":{"@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#primaryimage","url":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-featured-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","width":1500,"height":500,"caption":"A group of students carrying books and talking as they walk to class."},{"@type":"BreadcrumbList","@id":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/granicus.com\/uk\/"},{"@type":"ListItem","position":2,"name":"From admissions to alumni: 8 key strategies for enhancing university communications"}]},{"@type":"WebSite","@id":"https:\/\/granicus.com\/uk\/#website","url":"https:\/\/granicus.com\/uk\/","name":"Granicus","description":"","publisher":{"@id":"https:\/\/granicus.com\/uk\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/granicus.com\/uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/granicus.com\/uk\/#organization","name":"Granicus","url":"https:\/\/granicus.com\/uk\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/","url":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","contentUrl":"https:\/\/granicus.com\/wp-content\/uploads\/2023\/05\/Granicus-G-logo-Red.svg","width":"1024","height":"1024","caption":"Granicus"},"image":{"@id":"https:\/\/granicus.com\/uk\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/granicusco\/","https:\/\/x.com\/Granicus","https:\/\/www.linkedin.com\/company\/granicusinc\/","https:\/\/www.facebook.com\/granicusco","https:\/\/www.facebook.com\/granicuslac","https:\/\/www.youtube.com\/@GranicusLAC","https:\/\/www.instagram.com\/granicuslac\/","https:\/\/www.linkedin.com\/company\/granicuslac","https:\/\/twitter.com\/granicuslac\/","https:\/\/twitter.com\/GranicusUK"]},{"@type":"Person","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/68f5d67e5ab50cd09445bd30e06b4e17","name":"Sarah Torrance","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/granicus.com\/uk\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/14c6f49beb075b993fb588a572b7c9d2910eca3585cca5cd2c9e0d57b609abc6?s=96&d=mm&r=g","caption":"Sarah Torrance"}}]}},"acf":{"page_type":"internal","external_url":"","page_template":"sidebar","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":true,"hero_margin":false,"hero_type":"image","hero_subhead":"BLOG","hero_headline":"From admissions to alumni: 8 key strategies for enhancing university communications","hero_text":"<p>Maximise student engagement from applicant to alumni with strategic university communications. Discover eight key strategies to boost admissions, build trust, and foster lifelong connections.<\/p>\n","hero_button":"","hero_icon":false,"hero_image":{"ID":53540,"id":53540,"title":"Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications","filename":"Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","filesize":68799,"url":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","link":"https:\/\/granicus.com\/uk\/blog\/from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications\/","alt":"A group of students carrying books and chatting as they walk to class.","author":"36","description":"","caption":"","name":"blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications","status":"inherit","uploaded_to":53354,"date":"2025-02-24 18:01:16","modified":"2025-02-24 18:01:36","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/granicus.com\/wp-includes\/images\/media\/default.png","width":700,"height":500,"sizes":{"thumbnail":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-300x214.jpg","medium-width":300,"medium-height":214,"medium_large":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","medium_large-width":700,"medium_large-height":500,"large":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","large-width":700,"large-height":500,"1536x1536":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","1536x1536-width":700,"1536x1536-height":500,"2048x2048":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications.jpg","2048x2048-width":700,"2048x2048-height":500,"menu-24x24":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-24x17.jpg","menu-24x24-width":24,"menu-24x24-height":17,"menu-48x48":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-48x34.jpg","menu-48x48-width":48,"menu-48x48-height":34,"menu-64x64":"https:\/\/granicus.com\/wp-content\/uploads\/Blog-hero-from-admissions-to-alumni-8-key-strategies-for-enhancing-university-communications-64x46.jpg","menu-64x64-width":64,"menu-64x64-height":46}},"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":"","benefits_repeater":false,"show_stats":false,"stats":false},"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"Enhance the university journey"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Enhance the university journey<\/h2>\n<p>With our newest eBook, we at Granicus are empowering admissions teams like never before. From prospective students to alumni, consider the following strategies to tap into every phase of the university lifecycle: <\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Seize the opportunity to stand out"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Seize the opportunity to stand out<\/h3>\n<p>With competition among universities for prospective students more intense than ever, the need for institutions to stand out from the crowd has never been more important. Careful and considered communication offers a way to truly transform and differentiate your admissions process. Seize this opportunity to ensure that your institution stands out from competitors, all while connecting with students at every phase of their learning journey.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Create targeted messaging for increased applications\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Create targeted messaging for increased applications<\/h3>\n<p>Granicus are experts in enrolment, helping universities to increase applications and admissions through tailored and targeted messaging. By creating content that incorporates your entire prospectus and by linking requests for information, we ensure that your university remains front of mind throughout the application process. What\u2019s more, our global network of more than 330 million subscribers allows you to promote your institution at an international level.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Engage with prospective students early\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Engage with prospective students early<\/h3>\n<p>Start engaging with prospective students from their first interaction with your university. Capture their details through simple tweaks to your homepage and offer content that excites and inspires. Our solution offers 99% deliverability rates, ensuring that your carefully written emails don\u2019t end up in junk folders and that you can start to build your audience for clearing now. After all, when it comes to admissions, your reach is everything.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Strike the right tone with prospects \u2026 and their families\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Strike the right tone with prospects \u2026 and their families<\/h3>\n<p>Once students apply, <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">engage them with relevant communications<\/a>. Highlight your institution\u2019s unique experiences and offer content that nurtures and reassures both students and their loved ones. This kind of thoughtful messaging is yet another way to help differentiate your institution from competitors. Just remember: An application is not an acceptance, and admissions teams should always proactively work to maintain a prospect\u2019s interest.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Build trust through transparency"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Build trust through transparency<\/h3>\n<p>Stop bombarding students with hundreds of emails per week; instead, create a preference centre where students and parents can opt in to receive the types of information that truly interests them. Going one step further, you can even tailor drip campaigns to immerse them in the life and culture of your university. With Granicus, you can rest assured that your content is not only reaching the right audience, but <a href=\"https:\/\/granicus.com\/uk\/outcome\/foster-community-engagement\/\">building trust, loyalty, and engagement<\/a>.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Foster continuous engagement \u2014 from student to alumni\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Foster continuous engagement \u2014 from student to alumni<\/h3>\n<p>Think about how you can engage with students throughout the university lifecycle, thereby fostering trust \u2014 and most importantly \u2014 turning them into natural advocates of your institution. Consider sharing the achievements of recent graduates to inspire current and prospective students. Likewise, by keeping comms flowing with recent alumni, you can create rich opportunities for jobs and mentorships.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Integrate for success\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Integrate for success<\/h3>\n<p>Creating a cohesive educational ecosystem means knocking down any technological silos that might be standing in the way of your success. Integrated teams and streamlined technology serve to enhance collaboration and efficiency. What\u2019s more, this enables you to reinvest savings into initiatives that elevate the overall student and alumni experience.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Unlock the future of admissions with Granicus"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Unlock the future of admissions with Granicus<\/h2>\n<p>Granicus empowers admissions teams to grow their audience, enhance engagement, and increase admissions. By implementing our solutions, you can tap into the entire university lifecycle, creating communications that resonate with students, graduates, and alumni.\u202f <\/p>\n"},{"acf_fc_layout":"callout","callout_group":{"show_section":true,"callout_type":"minimal","callout_subhead":"","callout_headline":"Discover more insights ","callout_text":"<p>Discover more insights and strategies by reading our full eBook, \u201c<a href=\"https:\/\/issuu.com\/granicusuk\/docs\/resource-guide-from-admission-to-alumni_1\">From Admission to Alumni<\/a>,\u201d and transform your university\u2019s communication approach today.<\/p>\n","callout_button_type":"link","callout_button":{"title":"Download the e-book","url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-From-Admission-to-Alumni.pdf","target":"_blank"},"smart_button_fallback_link":null,"image":false,"bg_image":false,"marketo_form_id":"","marketo_form_headline":"","marketo_thank_you":"","marketo_form_image":false}}],"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":[{"acf_fc_layout":"speaker_list","headline":"Author","speakers":[{"name":"Emma Megaughin","title":"Education Manager\u202f, Granicus"}]},{"acf_fc_layout":"link_list","headline":"Download the e-book","link_list":[{"link":{"title":"From Admission to Alumni","url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-From-Admission-to-Alumni.pdf","target":"_blank"}}]},{"acf_fc_layout":"anchor_nav","headline":"Jump to topic"}]},"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>Online community engagement tools come in many guises with a range of different options for engaging communities and stakeholders. From social media to engagement specific cloud-based platforms delivered as Software as a Service (SaaS), like our own <a href=\"https:\/\/granicus.uk\/solution\/govdelivery\/engagementhq\/\" target=\"_blank\" rel=\"noopener noreferrer\">EngagementHQ<\/a>, through to engagement platforms built in-house.<\/p>\n<div class=\"article-body\" dir=\"ltr\">\n<p>As a minimum standard for any community engagement tool, here are the top 6 things to look for.<\/p>\n<h2>1. A Friendly, Safe And Accessible Environment<\/h2>\n<p>A friendly, easy and safe place to spend time on encourages your community to get involved. Consider the following:<\/p>\n<ul>\n<li>Ensure the software is intuitive and easy-to-use for you and your community. Ask for access to a demonstration site so that you can try it out yourself.<\/li>\n<li>When discussions, comments, thoughts and ideas are publicly accessible, 3rd party, 24\/7 moderation ensures focused feedback in a safe environment.<\/li>\n<li>Make sure the software meets current <a href=\"https:\/\/www.epa.gov\/accessibility\/what-section-508\" target=\"_blank\" rel=\"noopener noreferrer\">accessibility<\/a> guidelines and standards.<\/li>\n<li>Ensure you own the data and the <a href=\"https:\/\/iapp.org\/resources\/article\/us-state-privacy-legislation-tracker\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy of data<\/a> is protected.<\/li>\n<\/ul>\n<h2>2. An Information-Rich Learning Environment<\/h2>\n<p>Access to information is at the heart of <a href=\"https:\/\/granicus.uk\/blog\/what-is-community-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">community engagement<\/a> and will help focus feedback towards a particular topic and sharpen the quality of the feedback you receive.<\/p>\n<ul>\n<li>The software should come with a project library, video and image galleries.<\/li>\n<li>When your community needs to know about project updates, a project news feed and e-newsletter capability are essential for keeping your community up to speed, informed and engaged.<\/li>\n<li>A key dates calendar listing associated consultation events and details is a must along with a project timeline outlining key project milestones.<\/li>\n<li>Capacity to embed social media, slide share, maps and applications anywhere within your engagement project is really useful.<\/li>\n<\/ul>\n<h2>3. Community Engagement Tools To Suit All Stages Of Your Consultation<\/h2>\n<p>The ability to incorporate the individual, sequential or combined use of multiple feedback tools in any consultation project, ensures your community remains engaged, allows you to choose and use the right tool at the right stage of your consultation and your community to select the feedback tool they feel most comfortable with. Look for all of these tools!<\/p>\n<ul>\n<li><em>Discussion Forums<\/em>: the most transparent form of online engagement, discussion forums are community spaces for public discussion, debate and dialogue. Ensure the software allows for multiple themed discussions and includes capacity for your consultation project team to facilitate and distinctively engage in discussion forums.<\/li>\n<li><em>Guestbooks<\/em>: the simplest of feedback mechanisms, Guestbooks are designed to gather text-based &#8220;public&#8221; feedback from participants without community dialogue or debate. Guestbooks are particularly useful as an ongoing feedback tool.<\/li>\n<li><em>Storytellers:<\/em> allow you to gather rich participant stories using text, images, video and audio files. Story tools are most useful when capturing personal experiences or knowledge, or dealing with highly emotional personal or social issues, where the intention is simply to honour and make participant stories public.<\/li>\n<li><em>Surveys<\/em>: great when you need quantifiable data and want to gather responses to a range of very specific questions. \u201cClosed\u201d rather than a \u201cpublic\u201d feedback mechanism, surveys are often best used in conjunction with one of the public feedback tools within the engagement process.<\/li>\n<li><em>Forms and Submissions<\/em>:\u00a0fantastic tools for applications, RSVPs and feedback of a statutory nature requiring the inclusion of personal details. Ideally, Forms and Submissions should allow for attachments and provide the submitter with a date stamped copy of their submission.<\/li>\n<li><em>Quick Polls<\/em>: provide a way to easily poll your community or project participants to assess general perceptions and capture a snapshot regarding a particular topic or issue. Quick Polls are best used as a \u201cvalue add\u201d to your consultation rather than as the main feedback mechanism.<\/li>\n<li><em>Interactive Mappers<\/em>: provide map-based tools and are useful for policy, planning or project work with a spatial element, for example, land use planning, parks and recreation planning, community facilities planning and urban regeneration. Interactive mappers should include capacity for participants to pin comments, identify priorities or complete surveys associated with specific locations.<\/li>\n<li><em>Q&amp;A<\/em>: are issues management and information tools designed to balance transparency and careful consideration of responses to publicly raised concerns or requests for information. Q&amp;A tools should provide the capacity to respond to participant generated questions either publicly within your consultation project, or privately via direct email.<\/li>\n<li><em>Ideation or Brainstormers<\/em>: are tools that allow your community to generate ideas around specific themes and are best used to gather input at the beginning of consultation and then opening up a selected or groups of themed ideas for further exploration using discussions, quick polls and surveys.<\/li>\n<\/ul>\n<h2>4. Meaningful Analysis And Reports<\/h2>\n<p>Capturing feedback around your consultation means you are going to need more than just Google Analytics. For starters, you need to know at a glance who is <a href=\"\/blog\/understand-and-measure-community-sentiment\/\" target=\"_blank\" rel=\"noopener noreferrer\">informed, aware and engaged<\/a>! Look for the following when choosing your digital community engagement tool:<\/p>\n<ul>\n<li>Real-time integrated reporting within the software with the capacity to capture <em>all<\/em> feedback and activity associated with an individual consultation, a selection of consultations or all consultations over various timeframes.<\/li>\n<li>Reports should incorporate the full range of participant activity on the including site visits, page views, individual document and video downloads, participant demographics, graphs and comments captured by surveys, mapper, submissions and quick polls and all comments captured via discussion forums, guestbooks, Q&amp;A and the storyteller.<\/li>\n<li>Ensure reports can be configured across a variety of date ranges and can be viewed in real-time and exported and printed in PDF and Excel formats.<\/li>\n<li>Ensure you have access to comment analysis and tagging functionality for qualitative data incorporating capacity to search and categorise by keywords or combinations of keywords and tags.<\/li>\n<li>The online community engagement tool should include the capacity to determine and capture participant demographics within the sign-up and provide associated statistical data.<\/li>\n<\/ul>\n<h2>5. Anytime, Anywhere<\/h2>\n<p>An online <a href=\"https:\/\/granicus.uk\/solution\/govdelivery\/engagementhq\/\" target=\"_blank\" rel=\"noopener noreferrer\">community engagement tool<\/a>\u00a0must allow your community to engage at a time and place that suits them!<\/p>\n<ul>\n<li>Simple really&#8230; ensure the software is responsive and has the capacity to automatically recognise and adapt to provide an interface for mobile phones, tablets and PCs.<\/li>\n<\/ul>\n<h2>6. A Partner With Knowledge And Experience<\/h2>\n<p>For technical and strategic support, you need more than a technician on a helpdesk or IT sales person!<\/p>\n<ul>\n<li>Again pretty simple&#8230; ensure the software provider is a leader in the development of online community engagement tool and provides access to skilled support staff, community engagement practitioners and advice.<\/li>\n<\/ul>\n<p>Footnote:<\/p>\n<p><em>Moving to dedicated engagement software generally indicates a commitment to a more structured and focused approach to community and stakeholder engagement. Recognise the move as an investment in organisational capacity and culture and a commitment to strengthening relationships with and across communities.<\/em><\/p>\n<p>Take your time to ensure the software you choose is up to the task!<\/p>\n<\/div>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover more blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":true,"department_filter":false,"market_filter":false,"outcome_filter":205,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>Online community engagement tools come in many guises with a range of different options for engaging communities and stakeholders. From social media to engagement specific cloud-based platforms delivered as Software as a Service (SaaS), like our own <a href=\"https:\/\/granicus.uk\/solution\/govdelivery\/engagementhq\/\" target=\"_blank\" rel=\"noopener noreferrer\">EngagementHQ<\/a>, through to engagement platforms built in-house.<\/p>\n<div class=\"article-body\" dir=\"ltr\">\n<p>As a minimum standard for any community engagement tool, here are the top 6 things to look for.<\/p>\n<h2>1. A Friendly, Safe And Accessible Environment<\/h2>\n<p>A friendly, easy and safe place to spend time on encourages your community to get involved. Consider the following:<\/p>\n<ul>\n<li>Ensure the software is intuitive and easy-to-use for you and your community. Ask for access to a demonstration site so that you can try it out yourself.<\/li>\n<li>When discussions, comments, thoughts and ideas are publicly accessible, 3rd party, 24\/7 moderation ensures focused feedback in a safe environment.<\/li>\n<li>Make sure the software meets current <a href=\"https:\/\/www.epa.gov\/accessibility\/what-section-508\" target=\"_blank\" rel=\"noopener noreferrer\">accessibility<\/a> guidelines and standards.<\/li>\n<li>Ensure you own the data and the <a href=\"https:\/\/iapp.org\/resources\/article\/us-state-privacy-legislation-tracker\/\" target=\"_blank\" rel=\"noopener noreferrer\">privacy of data<\/a> is protected.<\/li>\n<\/ul>\n<h2>2. An Information-Rich Learning Environment<\/h2>\n<p>Access to information is at the heart of <a href=\"https:\/\/granicus.uk\/blog\/what-is-community-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">community engagement<\/a> and will help focus feedback towards a particular topic and sharpen the quality of the feedback you receive.<\/p>\n<ul>\n<li>The software should come with a project library, video and image galleries.<\/li>\n<li>When your community needs to know about project updates, a project news feed and e-newsletter capability are essential for keeping your community up to speed, informed and engaged.<\/li>\n<li>A key dates calendar listing associated consultation events and details is a must along with a project timeline outlining key project milestones.<\/li>\n<li>Capacity to embed social media, slide share, maps and applications anywhere within your engagement project is really useful.<\/li>\n<\/ul>\n<h2>3. Community Engagement Tools To Suit All Stages Of Your Consultation<\/h2>\n<p>The ability to incorporate the individual, sequential or combined use of multiple feedback tools in any consultation project, ensures your community remains engaged, allows you to choose and use the right tool at the right stage of your consultation and your community to select the feedback tool they feel most comfortable with. Look for all of these tools!<\/p>\n<ul>\n<li><em>Discussion Forums<\/em>: the most transparent form of online engagement, discussion forums are community spaces for public discussion, debate and dialogue. Ensure the software allows for multiple themed discussions and includes capacity for your consultation project team to facilitate and distinctively engage in discussion forums.<\/li>\n<li><em>Guestbooks<\/em>: the simplest of feedback mechanisms, Guestbooks are designed to gather text-based &#8220;public&#8221; feedback from participants without community dialogue or debate. Guestbooks are particularly useful as an ongoing feedback tool.<\/li>\n<li><em>Storytellers:<\/em> allow you to gather rich participant stories using text, images, video and audio files. Story tools are most useful when capturing personal experiences or knowledge, or dealing with highly emotional personal or social issues, where the intention is simply to honour and make participant stories public.<\/li>\n<li><em>Surveys<\/em>: great when you need quantifiable data and want to gather responses to a range of very specific questions. \u201cClosed\u201d rather than a \u201cpublic\u201d feedback mechanism, surveys are often best used in conjunction with one of the public feedback tools within the engagement process.<\/li>\n<li><em>Forms and Submissions<\/em>:\u00a0fantastic tools for applications, RSVPs and feedback of a statutory nature requiring the inclusion of personal details. Ideally, Forms and Submissions should allow for attachments and provide the submitter with a date stamped copy of their submission.<\/li>\n<li><em>Quick Polls<\/em>: provide a way to easily poll your community or project participants to assess general perceptions and capture a snapshot regarding a particular topic or issue. Quick Polls are best used as a \u201cvalue add\u201d to your consultation rather than as the main feedback mechanism.<\/li>\n<li><em>Interactive Mappers<\/em>: provide map-based tools and are useful for policy, planning or project work with a spatial element, for example, land use planning, parks and recreation planning, community facilities planning and urban regeneration. Interactive mappers should include capacity for participants to pin comments, identify priorities or complete surveys associated with specific locations.<\/li>\n<li><em>Q&amp;A<\/em>: are issues management and information tools designed to balance transparency and careful consideration of responses to publicly raised concerns or requests for information. Q&amp;A tools should provide the capacity to respond to participant generated questions either publicly within your consultation project, or privately via direct email.<\/li>\n<li><em>Ideation or Brainstormers<\/em>: are tools that allow your community to generate ideas around specific themes and are best used to gather input at the beginning of consultation and then opening up a selected or groups of themed ideas for further exploration using discussions, quick polls and surveys.<\/li>\n<\/ul>\n<h2>4. Meaningful Analysis And Reports<\/h2>\n<p>Capturing feedback around your consultation means you are going to need more than just Google Analytics. For starters, you need to know at a glance who is <a href=\"\/blog\/understand-and-measure-community-sentiment\/\" target=\"_blank\" rel=\"noopener noreferrer\">informed, aware and engaged<\/a>! Look for the following when choosing your digital community engagement tool:<\/p>\n<ul>\n<li>Real-time integrated reporting within the software with the capacity to capture <em>all<\/em> feedback and activity associated with an individual consultation, a selection of consultations or all consultations over various timeframes.<\/li>\n<li>Reports should incorporate the full range of participant activity on the including site visits, page views, individual document and video downloads, participant demographics, graphs and comments captured by surveys, mapper, submissions and quick polls and all comments captured via discussion forums, guestbooks, Q&amp;A and the storyteller.<\/li>\n<li>Ensure reports can be configured across a variety of date ranges and can be viewed in real-time and exported and printed in PDF and Excel formats.<\/li>\n<li>Ensure you have access to comment analysis and tagging functionality for qualitative data incorporating capacity to search and categorise by keywords or combinations of keywords and tags.<\/li>\n<li>The online community engagement tool should include the capacity to determine and capture participant demographics within the sign-up and provide associated statistical data.<\/li>\n<\/ul>\n<h2>5. Anytime, Anywhere<\/h2>\n<p>An online <a href=\"https:\/\/granicus.uk\/solution\/govdelivery\/engagementhq\/\" target=\"_blank\" rel=\"noopener noreferrer\">community engagement tool<\/a>\u00a0must allow your community to engage at a time and place that suits them!<\/p>\n<ul>\n<li>Simple really&#8230; ensure the software is responsive and has the capacity to automatically recognise and adapt to provide an interface for mobile phones, tablets and PCs.<\/li>\n<\/ul>\n<h2>6. A Partner With Knowledge And Experience<\/h2>\n<p>For technical and strategic support, you need more than a technician on a helpdesk or IT sales person!<\/p>\n<ul>\n<li>Again pretty simple&#8230; ensure the software provider is a leader in the development of online community engagement tool and provides access to skilled support staff, community engagement practitioners and advice.<\/li>\n<\/ul>\n<p>Footnote:<\/p>\n<p><em>Moving to dedicated engagement software generally indicates a commitment to a more structured and focused approach to community and stakeholder engagement. Recognise the move as an investment in organisational capacity and culture and a commitment to strengthening relationships with and across communities.<\/em><\/p>\n<p>Take your time to ensure the software you choose is up to the task!<\/p>\n<\/div>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover more blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":true,"department_filter":false,"market_filter":false,"outcome_filter":205,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false},"hero_stats_clone":{"benefits_stats_group":{"show_section":false,"background_color":"default","":null,"show_benefits":false,"layout_type":"default","add_hover":false,"benefits_subhead":"","benefits_headline":"","benefits_text":"","benefits_button":"","benefits_repeater":false,"show_stats":false,"stats":false}},"2_column_w_sidebar":{"page_content_builder":[{"acf_fc_layout":"anchor","anchor_name":"Enhance the university journey"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Enhance the university journey<\/h2>\n<p>With our newest eBook, we at Granicus are empowering admissions teams like never before. From prospective students to alumni, consider the following strategies to tap into every phase of the university lifecycle: <\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Seize the opportunity to stand out"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Seize the opportunity to stand out<\/h3>\n<p>With competition among universities for prospective students more intense than ever, the need for institutions to stand out from the crowd has never been more important. Careful and considered communication offers a way to truly transform and differentiate your admissions process. Seize this opportunity to ensure that your institution stands out from competitors, all while connecting with students at every phase of their learning journey.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Create targeted messaging for increased applications\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Create targeted messaging for increased applications<\/h3>\n<p>Granicus are experts in enrolment, helping universities to increase applications and admissions through tailored and targeted messaging. By creating content that incorporates your entire prospectus and by linking requests for information, we ensure that your university remains front of mind throughout the application process. What\u2019s more, our global network of more than 330 million subscribers allows you to promote your institution at an international level.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Engage with prospective students early\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Engage with prospective students early<\/h3>\n<p>Start engaging with prospective students from their first interaction with your university. Capture their details through simple tweaks to your homepage and offer content that excites and inspires. Our solution offers 99% deliverability rates, ensuring that your carefully written emails don\u2019t end up in junk folders and that you can start to build your audience for clearing now. After all, when it comes to admissions, your reach is everything.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Strike the right tone with prospects \u2026 and their families\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Strike the right tone with prospects \u2026 and their families<\/h3>\n<p>Once students apply, <a href=\"https:\/\/granicus.com\/uk\/solution\/digital-communication-engagement\/\">engage them with relevant communications<\/a>. Highlight your institution\u2019s unique experiences and offer content that nurtures and reassures both students and their loved ones. This kind of thoughtful messaging is yet another way to help differentiate your institution from competitors. Just remember: An application is not an acceptance, and admissions teams should always proactively work to maintain a prospect\u2019s interest.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Build trust through transparency"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Build trust through transparency<\/h3>\n<p>Stop bombarding students with hundreds of emails per week; instead, create a preference centre where students and parents can opt in to receive the types of information that truly interests them. Going one step further, you can even tailor drip campaigns to immerse them in the life and culture of your university. With Granicus, you can rest assured that your content is not only reaching the right audience, but <a href=\"https:\/\/granicus.com\/uk\/outcome\/foster-community-engagement\/\">building trust, loyalty, and engagement<\/a>.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Foster continuous engagement \u2014 from student to alumni\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Foster continuous engagement \u2014 from student to alumni<\/h3>\n<p>Think about how you can engage with students throughout the university lifecycle, thereby fostering trust \u2014 and most importantly \u2014 turning them into natural advocates of your institution. Consider sharing the achievements of recent graduates to inspire current and prospective students. Likewise, by keeping comms flowing with recent alumni, you can create rich opportunities for jobs and mentorships.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Integrate for success\u202f"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h3>Integrate for success<\/h3>\n<p>Creating a cohesive educational ecosystem means knocking down any technological silos that might be standing in the way of your success. Integrated teams and streamlined technology serve to enhance collaboration and efficiency. What\u2019s more, this enables you to reinvest savings into initiatives that elevate the overall student and alumni experience.<\/p>\n"},{"acf_fc_layout":"anchor","anchor_name":"Unlock the future of admissions with Granicus"},{"acf_fc_layout":"wysiwyg","wysiwyg":"<h2>Unlock the future of admissions with Granicus<\/h2>\n<p>Granicus empowers admissions teams to grow their audience, enhance engagement, and increase admissions. By implementing our solutions, you can tap into the entire university lifecycle, creating communications that resonate with students, graduates, and alumni.\u202f <\/p>\n"},{"acf_fc_layout":"callout","callout_group":{"show_section":true,"callout_type":"minimal","callout_subhead":"","callout_headline":"Discover more insights ","callout_text":"<p>Discover more insights and strategies by reading our full eBook, \u201c<a href=\"https:\/\/issuu.com\/granicusuk\/docs\/resource-guide-from-admission-to-alumni_1\">From Admission to Alumni<\/a>,\u201d and transform your university\u2019s communication approach today.<\/p>\n","callout_button_type":"link","callout_button":{"title":"Download the e-book","url":"https:\/\/granicus.com\/wp-content\/uploads\/Resource-guide-From-Admission-to-Alumni.pdf","target":"_blank"},"smart_button_fallback_link":null,"image":false,"bg_image":false,"marketo_form_id":"","marketo_form_headline":"","marketo_thank_you":"","marketo_form_image":false}}]},"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false},"custom_content_slider_clone":{"custom_content_slider":{"show_section":false,"add_anchor":false,"anchor_text":"","background_color":"red","section_subhead":"","section_headline":"","section_text":"","section_link_icon":false,"section_link":null,"slides":false,"additional_sliders":false}}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/53354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/21"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/53532"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=53354"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=53354"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=53354"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=53354"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=53354"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=53354"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=53354"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=53354"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=53354"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=53354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}