{"id":40939,"date":"2012-04-24T23:00:00","date_gmt":"2012-04-25T03:00:00","guid":{"rendered":"https:\/\/granicus.com\/blog\/7-strategies-for-promoting-your-online-consultation\/"},"modified":"2024-02-22T10:10:50","modified_gmt":"2024-02-22T15:10:50","slug":"7-strategies-for-promoting-your-online-consultation","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/7-strategies-for-promoting-your-online-consultation\/","title":{"rendered":"7 Strategies For Promoting Your Online Consultation"},"content":{"rendered":"","protected":false},"author":11,"featured_media":40940,"template":"","resource_tax_market":[],"resource_tax_dept":[],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[],"resource_tax_topic":[],"resource_tax_products":[],"resource_tax_solutions":[],"resource_tax_services":[],"class_list":["post-40939","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_type-blogs-uk"],"yoast_head":"<!-- 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Use traditional media outlets<\/h3>\n<ul>\n<li>Distribute a traditional media release with a snappy headline to your local media outlets, e.g. \u201cCouncil wants you to Bang the Table about&#8230;..\u201d<\/li>\n<li>Write an opinion piece for the local newspaper \u2013 chances are that they are desperate for content.<\/li>\n<li>Get on the local radio and talk the issue up&#8230; remember to mention the URL<\/li>\n<li>If you are in a regional area and the issue is big enough, get on regional TV \u2013 WIN, Capital, NBN \u2013 and talk up the project.<\/li>\n<\/ul>\n<h3>4. Direct marketing<\/h3>\n<ul>\n<li>For Councils, put a note in with your next rates notice or other mail outs<\/li>\n<li>Direct email your entire staff to let them know about the project \u2013 make the URL prominent \u2013 and ask them to pass on the email to their friends and family\u00a0promoting your online consultation<\/li>\n<li>Direct email relevant local community organisations as above<\/li>\n<\/ul>\n<h3>5. Network marketing<\/h3>\n<ul>\n<li>Ask local libraries, cafes and other places where people access the web to display signage and\/or instructions for joining the consultation.<\/li>\n<li>Talk to local schools who, for some issues, may be interested in assisting pupils to participate.<\/li>\n<li>List your consultation on active local Facebook pages and other social networking sites.<\/li>\n<\/ul>\n<h3>6. Social media &amp; online marketing<\/h3>\n<ul>\n<li>Targeted Facebook advertisements<\/li>\n<li>Google &#8220;<a href=\"https:\/\/ads.google.com\/intl\/en_nz\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adwords<\/a>&#8220;<\/li>\n<li>Banner advertisements on relevant websites<\/li>\n<li>Create a Twitter #hashtag for the project and use a place name #hashtag for location based issues<\/li>\n<li>Targeted Linkedin advertisements<\/li>\n<\/ul>\n<h3>7. Use Signage<\/h3>\n<p>Often your community engagement project will be relevant to a specific place in your neighbourhood. 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Provide a visible link on your organisation&#8217;s homepage<\/h3>\n<p>You need to convince your web manager that <a href=\"\/blog\/what-is-community-engagement\/\">community engagement<\/a> is a core function of your organisation and that your online consultation hub deserves <em>a chance to shine<\/em>. This will NOT happen if the link to your online consultation is buried five pages deep on your organisation&#8217;s website. You need a very clear one-click link; whether via a banner advertisement or from the main navigation bar.<\/p>\n<h3>2. Develop a memorable web address<\/h3>\n<p>You have lots of choices when it comes to picking a URL for your consultation hub and\/or specific consultation. Our advice, keep it short, pithy and plain English. Avoid acronyms. Avoid made-up words. 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Use traditional media outlets<\/h3>\n<ul>\n<li>Distribute a traditional media release with a snappy headline to your local media outlets, e.g. \u201cCouncil wants you to Bang the Table about&#8230;..\u201d<\/li>\n<li>Write an opinion piece for the local newspaper \u2013 chances are that they are desperate for content.<\/li>\n<li>Get on the local radio and talk the issue up&#8230; remember to mention the URL<\/li>\n<li>If you are in a regional area and the issue is big enough, get on regional TV \u2013 WIN, Capital, NBN \u2013 and talk up the project.<\/li>\n<\/ul>\n<h3>4. Direct marketing<\/h3>\n<ul>\n<li>For Councils, put a note in with your next rates notice or other mail outs<\/li>\n<li>Direct email your entire staff to let them know about the project \u2013 make the URL prominent \u2013 and ask them to pass on the email to their friends and family\u00a0promoting your online consultation<\/li>\n<li>Direct email relevant local community organisations as above<\/li>\n<\/ul>\n<h3>5. Network marketing<\/h3>\n<ul>\n<li>Ask local libraries, cafes and other places where people access the web to display signage and\/or instructions for joining the consultation.<\/li>\n<li>Talk to local schools who, for some issues, may be interested in assisting pupils to participate.<\/li>\n<li>List your consultation on active local Facebook pages and other social networking sites.<\/li>\n<\/ul>\n<h3>6. Social media &amp; online marketing<\/h3>\n<ul>\n<li>Targeted Facebook advertisements<\/li>\n<li>Google &#8220;<a href=\"https:\/\/ads.google.com\/intl\/en_nz\/home\/\" target=\"_blank\" rel=\"noopener noreferrer\">Adwords<\/a>&#8220;<\/li>\n<li>Banner advertisements on relevant websites<\/li>\n<li>Create a Twitter #hashtag for the project and use a place name #hashtag for location based issues<\/li>\n<li>Targeted Linkedin advertisements<\/li>\n<\/ul>\n<h3>7. Use Signage<\/h3>\n<p>Often your community engagement project will be relevant to a specific place in your neighbourhood. Make sure you are\u00a0promoting your online consultation to people in the area so they know\u00a0about changes or upgrades that could be relevant to them.<\/p>\n<ul>\n<li>Use your branded signage to tell people about any changes<\/li>\n<li>Direct people to where they can get involved<\/li>\n<li>Summarise the project<\/li>\n<\/ul>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/40939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/40940"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=40939"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=40939"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=40939"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=40939"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=40939"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=40939"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=40939"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=40939"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=40939"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=40939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}