{"id":40641,"date":"2020-11-02T21:09:43","date_gmt":"2020-11-03T02:09:43","guid":{"rendered":"https:\/\/granicus.com\/blog\/empower-local-councils-deliver-reliable-communications\/"},"modified":"2024-02-22T09:12:30","modified_gmt":"2024-02-22T14:12:30","slug":"empower-local-councils-deliver-reliable-communications","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/empower-local-councils-deliver-reliable-communications\/","title":{"rendered":"Empower Local Councils to Deliver Reliable Communications when it matters 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placed to respond to the complex<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">needs of\u00a0<\/span><span data-contrast=\"auto\">their<\/span><span data-contrast=\"auto\">\u00a0citizens, communities<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and businesses.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In fact, Central government have\u00a0recogni<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ed\u00a0the vital role Local Government communication will play\u00a0<\/span><span data-contrast=\"auto\">in the weeks and months ahead<\/span><span data-contrast=\"auto\">\u00a0and provided \u00a31bn funding to support their work.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And d<\/span><span data-contrast=\"auto\">igital<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">communications have\u00a0<\/span><span data-contrast=\"auto\">been pivotal in underpinning this successful response<\/span><span data-contrast=\"auto\">\u00a0given their reliability and cost effectiveness<\/span><span data-contrast=\"auto\">.\u00a0 As we move through this next\u00a0<\/span><span data-contrast=\"auto\">phase of lockdowns<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">efficacy and<\/span><span data-contrast=\"auto\">\u00a0strength of\u00a0<\/span><span data-contrast=\"auto\">local communications<\/span><span data-contrast=\"auto\">\u00a0will be even more critical.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indeed, t<\/span><span data-contrast=\"auto\">hings are changing daily<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Success will depend on having strategic communications plans and agile tools in place to develop clear, concise and targeted messaging that reaches and engages residents, businesses, and visitors, keeping them abreast of the specific implications for travel, business and school closures, public gatherings, and social distancing measures.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, i<\/span><span data-contrast=\"auto\">t is essential that Councils combat misinformation that can have serious impact on public health.\u00a0 Everyone needs to know the key facts about the situation in the places they live, work<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0or visit and have timely, truthful information and advice about what they need to do to stay safe and prevent the spread of the virus.\u00a0\u00a0\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout\u00a0<\/span><span data-contrast=\"auto\">the pandemic<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0email has been the main and most successful channel enabling\u00a0<\/span><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">ocal\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">uthorities to\u00a0<\/span><span data-contrast=\"auto\">reach and engage with their citizens and different communities<\/span><span data-contrast=\"auto\">\u00a0in a dynamic situation<\/span><span data-contrast=\"auto\">.\u00a0\u00a0 The evidence speaks for itself.\u00a0 We have seen more than 260<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">million COVID<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">related messages sent through our\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">ovDelivery\u00a0platform, successfully provided essential information and advice including key public health messages, access to support services and financial assistance for residents, businesses and at-risk groups.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many of o<\/span><span data-contrast=\"auto\">ur customers\u00a0<\/span><span data-contrast=\"auto\">have\u00a0<\/span><span data-contrast=\"auto\">developed<\/span><span data-contrast=\"auto\">\u00a0innovative messaging that focuses on both household and community levels. For example,\u00a0<\/span><span data-contrast=\"auto\">Havering<\/span><span data-contrast=\"auto\">\u2019 and\u00a0<\/span><span data-contrast=\"auto\">Sandwell<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0\u2018<\/span><a href=\"https:\/\/content.govdelivery.com\/accounts\/UKSANDWELL\/bulletins\/2a0db6c\"><span data-contrast=\"none\">Is it Worth It?<\/span><\/a><span data-contrast=\"auto\">\u2019 provide simple visuals and clear information about the level of restrictions being applied and local infection rates.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">centr<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0on<\/span><span data-contrast=\"auto\">\u00a0timely<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0truthful information and calls to action<\/span><span data-contrast=\"auto\">, empowering\u00a0<\/span><span data-contrast=\"auto\">citizens\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0make informed decisions\u00a0<\/span><span data-contrast=\"auto\">about\u00a0<\/span><span data-contrast=\"auto\">their best interests and those of the wider community.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, these communications promote\u00a0<\/span><span data-contrast=\"auto\">a sense of urgency for everyone to adopt safe behaviors\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">avoid spikes in infection rates<\/span><span data-contrast=\"auto\">\u00a0leading to loc<\/span><span data-contrast=\"auto\">kdown at the highest level. &#8216;<\/span><a href=\"https:\/\/www.havering.gov.uk\/doingmybit%22%20\/l%20%22:~:text=%23DoingMyBit%20is%20our%20public%20health,prevent%20local%20lockdowns%20in%20Havering.\"><span data-contrast=\"none\">DoingMyBit<\/span><\/a><span data-contrast=\"auto\">\u2019 and\u00a0<\/span><span data-contrast=\"auto\">Sandwell<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0\u2018<\/span><a href=\"https:\/\/content.govdelivery.com\/accounts\/UKSANDWELL\/bulletins\/2a0db6c\"><span data-contrast=\"none\">Is it Worth It?<\/span><\/a><span data-contrast=\"auto\">\u2019 provide simple visuals and clear information about the level of restrictions being applied and local infection rates.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">centr<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0on<\/span><span data-contrast=\"auto\">\u00a0timely<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0truthful information and calls to action<\/span><span data-contrast=\"auto\">, empowering\u00a0<\/span><span data-contrast=\"auto\">citizens\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0make informed decisions\u00a0<\/span><span data-contrast=\"auto\">about\u00a0<\/span><span data-contrast=\"auto\">their best interests and those of the wider community.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, these communications promote\u00a0<\/span><span data-contrast=\"auto\">a sense of urgency for everyone to adopt safe behaviors\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">avoid spikes in infection rates<\/span><span data-contrast=\"auto\">\u00a0leading to loc<\/span><span data-contrast=\"auto\">kdown at the highest level.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To support impactful messaging, Granicus\u00a0<\/span><span data-contrast=\"auto\">are committed to ensuring\u00a0<\/span><span data-contrast=\"auto\">our customers<\/span><span data-contrast=\"auto\">\u00a0have the right tools in place\u00a0<\/span><span data-contrast=\"auto\">\u2013 as soon as they need them<\/span><span data-contrast=\"auto\">. We can<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">rapidly implement\u00a0govDelivery\u00a0for new customers so that\u00a0<\/span><span data-contrast=\"auto\">they<\/span><span data-contrast=\"auto\">\u00a0can engage communities using the most trusted communications platform designed for government.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As means of a recent example,\u00a0<\/span><span data-contrast=\"auto\">Wokingham Council\u00a0<\/span><span data-contrast=\"auto\">were<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">set up and in control<\/span><span data-contrast=\"auto\">\u00a0within 5 days<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">sen<\/span><span data-contrast=\"auto\">ding out\u00a0<\/span><span data-contrast=\"auto\">their first bulletin<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">within\u00a0<\/span><span data-contrast=\"auto\">10 days<\/span><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-contrast=\"auto\">They opted for clear, single column layouts and screen width images so that bulletins can be read on mobile devices<\/span><span data-contrast=\"auto\">.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">have taken advantage of ICO guidance to maximise their reach, using customer data stored in back office system<\/span><span data-contrast=\"auto\">s,\u00a0<\/span><span data-contrast=\"auto\">explaining to citizens they are being contacted to protect their health and keep them safe during the pandemic. They are carrying an impressive average engagement rate of 90%.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">And for those who prefer to use other information channels, c<\/span><span data-contrast=\"auto\">itizens can stop receiving e-bulletins by simply clicking\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">unsubscribe<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more, g<\/span><span data-contrast=\"auto\">et in touch now so that you can start leveraging the\u00a0govDelivery\u00a0platform to improve outcomes for your local community.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p><span data-contrast=\"auto\">The last seven months have shown local government is central to managing the response to COVID-19<\/span><span data-contrast=\"auto\">, with local leaders\u00a0<\/span><span data-contrast=\"auto\">best placed to respond to the complex<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">needs of\u00a0<\/span><span data-contrast=\"auto\">their<\/span><span data-contrast=\"auto\">\u00a0citizens, communities<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0and businesses.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In fact, Central government have\u00a0recogni<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">ed\u00a0the vital role Local Government communication will play\u00a0<\/span><span data-contrast=\"auto\">in the weeks and months ahead<\/span><span data-contrast=\"auto\">\u00a0and provided \u00a31bn funding to support their work.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">And d<\/span><span data-contrast=\"auto\">igital<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">communications have\u00a0<\/span><span data-contrast=\"auto\">been pivotal in underpinning this successful response<\/span><span data-contrast=\"auto\">\u00a0given their reliability and cost effectiveness<\/span><span data-contrast=\"auto\">.\u00a0 As we move through this next\u00a0<\/span><span data-contrast=\"auto\">phase of lockdowns<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">the\u00a0<\/span><span data-contrast=\"auto\">efficacy and<\/span><span data-contrast=\"auto\">\u00a0strength of\u00a0<\/span><span data-contrast=\"auto\">local communications<\/span><span data-contrast=\"auto\">\u00a0will be even more critical.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Indeed, t<\/span><span data-contrast=\"auto\">hings are changing daily<\/span><span data-contrast=\"auto\">.\u00a0<\/span><span data-contrast=\"auto\">Success will depend on having strategic communications plans and agile tools in place to develop clear, concise and targeted messaging that reaches and engages residents, businesses, and visitors, keeping them abreast of the specific implications for travel, business and school closures, public gatherings, and social distancing measures.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, i<\/span><span data-contrast=\"auto\">t is essential that Councils combat misinformation that can have serious impact on public health.\u00a0 Everyone needs to know the key facts about the situation in the places they live, work<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0or visit and have timely, truthful information and advice about what they need to do to stay safe and prevent the spread of the virus.\u00a0\u00a0\u00a0<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Throughout\u00a0<\/span><span data-contrast=\"auto\">the pandemic<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0email has been the main and most successful channel enabling\u00a0<\/span><span data-contrast=\"auto\">L<\/span><span data-contrast=\"auto\">ocal\u00a0<\/span><span data-contrast=\"auto\">A<\/span><span data-contrast=\"auto\">uthorities to\u00a0<\/span><span data-contrast=\"auto\">reach and engage with their citizens and different communities<\/span><span data-contrast=\"auto\">\u00a0in a dynamic situation<\/span><span data-contrast=\"auto\">.\u00a0\u00a0 The evidence speaks for itself.\u00a0 We have seen more than 260<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">million COVID<\/span><span data-contrast=\"auto\">&#8211;<\/span><span data-contrast=\"auto\">related messages sent through our\u00a0<\/span><span data-contrast=\"auto\">g<\/span><span data-contrast=\"auto\">ovDelivery\u00a0platform, successfully provided essential information and advice including key public health messages, access to support services and financial assistance for residents, businesses and at-risk groups.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Many of o<\/span><span data-contrast=\"auto\">ur customers\u00a0<\/span><span data-contrast=\"auto\">have\u00a0<\/span><span data-contrast=\"auto\">developed<\/span><span data-contrast=\"auto\">\u00a0innovative messaging that focuses on both household and community levels. For example,\u00a0<\/span><span data-contrast=\"auto\">Havering<\/span><span data-contrast=\"auto\">\u2019 and\u00a0<\/span><span data-contrast=\"auto\">Sandwell<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0\u2018<\/span><a href=\"https:\/\/content.govdelivery.com\/accounts\/UKSANDWELL\/bulletins\/2a0db6c\"><span data-contrast=\"none\">Is it Worth It?<\/span><\/a><span data-contrast=\"auto\">\u2019 provide simple visuals and clear information about the level of restrictions being applied and local infection rates.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">centr<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0on<\/span><span data-contrast=\"auto\">\u00a0timely<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0truthful information and calls to action<\/span><span data-contrast=\"auto\">, empowering\u00a0<\/span><span data-contrast=\"auto\">citizens\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0make informed decisions\u00a0<\/span><span data-contrast=\"auto\">about\u00a0<\/span><span data-contrast=\"auto\">their best interests and those of the wider community.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, these communications promote\u00a0<\/span><span data-contrast=\"auto\">a sense of urgency for everyone to adopt safe behaviors\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">avoid spikes in infection rates<\/span><span data-contrast=\"auto\">\u00a0leading to loc<\/span><span data-contrast=\"auto\">kdown at the highest level. &#8216;<\/span><a href=\"https:\/\/www.havering.gov.uk\/doingmybit%22%20\/l%20%22:~:text=%23DoingMyBit%20is%20our%20public%20health,prevent%20local%20lockdowns%20in%20Havering.\"><span data-contrast=\"none\">DoingMyBit<\/span><\/a><span data-contrast=\"auto\">\u2019 and\u00a0<\/span><span data-contrast=\"auto\">Sandwell<\/span><span data-contrast=\"auto\">\u2019<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0\u2018<\/span><a href=\"https:\/\/content.govdelivery.com\/accounts\/UKSANDWELL\/bulletins\/2a0db6c\"><span data-contrast=\"none\">Is it Worth It?<\/span><\/a><span data-contrast=\"auto\">\u2019 provide simple visuals and clear information about the level of restrictions being applied and local infection rates.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">centr<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">\u00a0on<\/span><span data-contrast=\"auto\">\u00a0timely<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">\u00a0truthful information and calls to action<\/span><span data-contrast=\"auto\">, empowering\u00a0<\/span><span data-contrast=\"auto\">citizens\u00a0<\/span><span data-contrast=\"auto\">to<\/span><span data-contrast=\"auto\">\u00a0make informed decisions\u00a0<\/span><span data-contrast=\"auto\">about\u00a0<\/span><span data-contrast=\"auto\">their best interests and those of the wider community.\u00a0\u00a0<\/span><span data-contrast=\"auto\">In addition, these communications promote\u00a0<\/span><span data-contrast=\"auto\">a sense of urgency for everyone to adopt safe behaviors\u00a0<\/span><span data-contrast=\"auto\">and\u00a0<\/span><span data-contrast=\"auto\">avoid spikes in infection rates<\/span><span data-contrast=\"auto\">\u00a0leading to loc<\/span><span data-contrast=\"auto\">kdown at the highest level.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To support impactful messaging, Granicus\u00a0<\/span><span data-contrast=\"auto\">are committed to ensuring\u00a0<\/span><span data-contrast=\"auto\">our customers<\/span><span data-contrast=\"auto\">\u00a0have the right tools in place\u00a0<\/span><span data-contrast=\"auto\">\u2013 as soon as they need them<\/span><span data-contrast=\"auto\">. We can<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">rapidly implement\u00a0govDelivery\u00a0for new customers so that\u00a0<\/span><span data-contrast=\"auto\">they<\/span><span data-contrast=\"auto\">\u00a0can engage communities using the most trusted communications platform designed for government.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;469777462&quot;:[720],&quot;469777927&quot;:[0],&quot;469777928&quot;:[8]}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">As means of a recent example,\u00a0<\/span><span data-contrast=\"auto\">Wokingham Council\u00a0<\/span><span data-contrast=\"auto\">were<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">set up and in control<\/span><span data-contrast=\"auto\">\u00a0within 5 days<\/span><span data-contrast=\"auto\">,\u00a0<\/span><span data-contrast=\"auto\">sen<\/span><span data-contrast=\"auto\">ding out\u00a0<\/span><span data-contrast=\"auto\">their first bulletin<\/span><span data-contrast=\"auto\">s<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">within\u00a0<\/span><span data-contrast=\"auto\">10 days<\/span><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-contrast=\"auto\">They opted for clear, single column layouts and screen width images so that bulletins can be read on mobile devices<\/span><span data-contrast=\"auto\">.\u00a0 They\u00a0<\/span><span data-contrast=\"auto\">have taken advantage of ICO guidance to maximise their reach, using customer data stored in back office system<\/span><span data-contrast=\"auto\">s,\u00a0<\/span><span data-contrast=\"auto\">explaining to citizens they are being contacted to protect their health and keep them safe during the pandemic. They are carrying an impressive average engagement rate of 90%.<\/span><span data-contrast=\"auto\">\u00a0<\/span><span data-contrast=\"auto\">And for those who prefer to use other information channels, c<\/span><span data-contrast=\"auto\">itizens can stop receiving e-bulletins by simply clicking\u00a0<\/span><span data-contrast=\"auto\">\u201c<\/span><span data-contrast=\"auto\">unsubscribe<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-contrast=\"auto\">.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:true,&quot;134233118&quot;:true,&quot;201341983&quot;:0,&quot;335559739&quot;:225,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">To learn more, g<\/span><span data-contrast=\"auto\">et in touch now so that you can start leveraging the\u00a0govDelivery\u00a0platform to improve outcomes for your local community.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:240}\">\u00a0<\/span><\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/40641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/40606"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=40641"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=40641"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=40641"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=40641"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=40641"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=40641"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=40641"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=40641"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=40641"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=40641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}