{"id":40319,"date":"2018-02-22T17:10:54","date_gmt":"2018-02-22T22:10:54","guid":{"rendered":"https:\/\/granicus.com\/blog\/webinar-recap-subscriber-sign-processes-gdpr\/"},"modified":"2024-02-22T09:49:48","modified_gmt":"2024-02-22T14:49:48","slug":"webinar-recap-subscriber-sign-processes-gdpr","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/webinar-recap-subscriber-sign-processes-gdpr\/","title":{"rendered":"[Webinar recap] Subscriber sign-up processes and 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Marketing"}}]}},"acf":{"page_type":"internal","external_url":"","page_template":"centered","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":false,"hero_margin":false,"hero_type":"image","hero_subhead":"","hero_headline":"","hero_text":"","hero_button":"","hero_icon":false,"hero_image":false,"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":false},"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>The General Data Protection Regulation (GDPR) will mandate stricter rules around the storage and use of personal data \u2013 including someone\u2019s email address. 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To be able to communicate with citizens who opt to receive certain comms from your organisation (e.g. topic-specific email or SMS bulletins), you must ensure your sign-up processes are fit for purpose and secure GDPR-standard consent from subscribers.<\/p>\n<p>A recent webinar outlined the steps public sector communicators should take to prepare for the GDPR. Here is a summary of how you must handle new subscribers to ensure your email communications don\u2019t breach the law.<\/p>\n<p><em>[This is our GDPR webinar recap blog 2 of 3. Please note Granicus\u2019 comments on the GDPR are for informational purposes only and do not constitute legal advice. Please consult your data protection advisor or a lawyer for guidance on your obligations.]<\/em><\/p>\n<h3>How to manage new subscribers<\/h3>\n<p><strong>1) Get unequivocal consent from subscribers and keep a record of it<\/strong><br \/>\n\u2022 You need to give people a real choice. 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