{"id":40188,"date":"2017-08-22T10:17:42","date_gmt":"2017-08-22T14:17:42","guid":{"rendered":"https:\/\/granicus.com\/blog\/ukcomm17-dragons-den-style-moneymaking-public-sector\/"},"modified":"2024-02-22T09:58:19","modified_gmt":"2024-02-22T14:58:19","slug":"ukcomm17-dragons-den-style-moneymaking-public-sector","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/ukcomm17-dragons-den-style-moneymaking-public-sector\/","title":{"rendered":"Dragon’s Den-style moneymaking in the public 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Andy Allsopp is Head of Communications and Marketing.<\/em><\/p>\n<p>I\u2019ve recently been fortunate to be able to spend a little time looking at the ideas and approaches other councils have been taking to marketing their traded services.<\/p>\n<p>This has involved me taking on the role of a \u2018dragon\u2019, Dragon\u2019s Den-style, as part of a panel assessing the sales and marketing plans of colleagues from other councils in the Eastern region.<\/p>\n<p>I haven\u2019t worked out which dragon I most relate to yet, but I reckon I am more Peter Jones than Deborah Meaden, but quite a bit shorter and less expensively dressed.<\/p>\n<p>All part and parcel of an East of England Local Government Association pilot to establish an \u2018accelerator\u2019 for traded services business plans to become a reality. 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