{"id":40152,"date":"2017-07-11T17:07:36","date_gmt":"2017-07-11T21:07:36","guid":{"rendered":"https:\/\/granicus.com\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/"},"modified":"2024-02-22T09:59:11","modified_gmt":"2024-02-22T14:59:11","slug":"bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/","title":{"rendered":"Bournemouth reduces customer demand &#038; improves satisfaction ratings using email marketing"},"content":{"rendered":"","protected":false},"author":11,"featured_media":40153,"template":"","resource_tax_market":[186],"resource_tax_dept":[196,202],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[204,208],"resource_tax_topic":[],"resource_tax_products":[192],"resource_tax_solutions":[209],"resource_tax_services":[],"class_list":["post-40152","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_market-local-government-uk","resource_tax_dept-communications-public-relations-uk","resource_tax_dept-revenues-benefits-uk","resource_tax_type-blogs-uk","resource_tax_outcomes-customer-experience-uk","resource_tax_outcomes-return-on-investment-uk","resource_tax_products-govdelivery-uk","resource_tax_solutions-digital-communications-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bournemouth reduces customer demand &amp; improves satisfaction ratings using email marketing | Granicus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bournemouth reduces customer demand &amp; improves satisfaction ratings using email marketing | Granicus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T14:59:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/Blog_Header_Bournemouth-reduces-customer-demand.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"590\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@Granicus\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/granicus.com\/uk\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/granicus.com\/uk\/blog\/bournemouth-reduces-customer-demand-improves-satisfaction-ratings-using-email-marketing\/\"},\"author\":{\"name\":\"Granicus Marketing\",\"@id\":\"https:\/\/granicus.com\/uk\/#\/schema\/person\/86d618ccb52051e285962f72626e8881\"},\"headline\":\"Bournemouth reduces customer demand &#038; 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If your organisation needs to encourage more citizens to \u201cparticipate\u201d and behave in ways that positively influence their wellbeing and the spaces in which they live, we recommend pausing for a second to take a look at what <a href=\"https:\/\/public.govdelivery.com\/accounts\/UKBOU\/subscriber\/new\">Bournemouth are up to<\/a>. Why, you ask. Well, because they\u2019re consistently achieving phenomenally high email engagement rates, and any organisation that\u00a0can sustain above average open and click rates must be doing something right.<\/p>\n<p>Bournemouth&#8217;s\u00a0recent subscriber survey (results further down) revealed that the email service is:<\/p>\n<ul>\n<li><strong>helping to keep more people\u00a0informed about the council&#8217;s work<\/strong><\/li>\n<li><strong>reducing avoidable contact from residents<\/strong><\/li>\n<li><strong>increasing public participation in events<\/strong><\/li>\n<li><strong>and improving citizen satisfaction with the council in general.\u00a0<\/strong><\/li>\n<\/ul>\n<h2>Focused email marketing strategy<\/h2>\n<p>The council delivers a suite of attractive and concise email bulletins to over 21,000 subscribers who\u2019ve signed up to receive updates on the things that matter to them \u2013 from events, parks and leisure opportunities, to business news and job vacancies. As demonstrated by Bournemouth\u2019s impressive engagement rates, it pays to align your email subscription topics with your organisation\u2019s strategic objectives and priority programmes (which should also sync with your audience\u2019s most pressing needs and interests).<\/p>\n<p>For example, one of the council\u2019s priorities (and obligations) is to improve the health and wellbeing of residents, and to reduce differences in health outcomes between communities. Bournemouth\u2019s monthly Health &amp; Wellbeing email newsletter (now serving 3,000 subscribers) is a core channel for helping residents lead healthier lives. The regular updates provide support and advice, and promote opportunities to get involved in national and local programmes.<\/p>\n<p>Example bulletin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19043 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/health_wellbeing-1-600x1198.png\" alt=\"health bulletin \" width=\"585\" height=\"1168\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The council also uses email to communicate with more than 3,500 residents about local waste and recycling services, ultimately to increase recycling rates and reduce the amount of waste going to landfill or incineration. Waste and recycling-related customer enquiries account for a huge proportion of local authorities\u2019 customer contact time and resources, therefore by being upfront and timely with <a href=\"https:\/\/uk.granicus.com\/downloads\/5-ways-improve-waste-recycling-services-using-digital-communications\/\">service updates and education around positive recycling behaviours<\/a>, Bournemouth has an opportunity to reduce the demand and improve customer satisfaction.<\/p>\n<p>Example bulletin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19038 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/bournmouth_waste_bulletin-600x1550.png\" alt=\"recycling comms\" width=\"456\" height=\"1178\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em><strong>NEW RESOURCE<\/strong><\/em><\/p>\n<p><em>A must-read for anyone in local government; check out <a href=\"https:\/\/uk.granicus.com\/downloads\/5-ways-improve-waste-recycling-services-using-digital-communications\/\">5 Ways to Improve Waste and Recycling Services<\/a> with Digital Communications.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Bournemouth Borough Council has a clear vision and great team behind its email outreach. In the past 12 months, they\u2019ve sent a modest 214 bulletins to 730,000 recipients, sticking to a regular frequency for each subscription topic. Some are monthly updates (for example the Health &amp; Wellbeing e-newsletter) whereas others are more frequent weekly messages (for example the Jobs bulletin).<\/p>\n<p><strong>Sample of bulletins sent over the last 12 months:<\/strong><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19027 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Topics-and-bulletins-sent.png\" alt=\"Topics and bulletins sent\" width=\"435\" height=\"530\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h2>Exceptionally high engagement rates<\/h2>\n<p>On average, Bournemouth\u2019s email engagement rate is 84%, meaning that of all the people who received an email alert or newsletter over the past 90 days, 84% have either opened the message or clicked a link from the preview pane, indicating that they are an \u201cactive\u201d subscriber (or engaged audience member). You may find that unsurprising given that all 21,000+ subscribers have proactively opted in to receive the comms. However, when we think about the barrage of emails we all receive every day, it\u2019s important we don&#8217;t\u00a0take any subscriber for granted and organisations in the public and private sector must work hard to retain their audience. Bournemouth\u2019s focused approach to email and <a href=\"https:\/\/uk.granicus.com\/pdfs\/Guide_ContentMarketing_UK.pdf\">content marketing<\/a> helps keep its messages <strong>relevant<\/strong> and <strong>timely<\/strong> &#8211; two key components of any successful outreach activity.<\/p>\n<p>To put that 84% average engagement rate into context: according to the <a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\">Benchmark Report for Public Sector Communications<\/a>, the median average rate for emails sent by government organisations as part of their citizen outreach activity is 57.7% in the UK and 53.3% globally.<\/p>\n<blockquote><p><em>We\u2019ll be publishing the 2017 Benchmark Report in the next few weeks. You\u2019ll then be able to compare your performance with other organisations across the UK and US. Check out the <\/em><a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\"><em>2016 report<\/em><\/a><em> here.<\/em><\/p><\/blockquote>\n<p><em>\u00a0<a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19034 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/jpeg\/Benchmark-600x392.jpg\" alt=\"benchmark report\" width=\"464\" height=\"303\" \/><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Subscriber feedback helps to improve the email service<\/h2>\n<p>Gathering feedback from customers is an important part of service improvement. Bournemouth Borough Council recently surveyed its subscribers to find out what people thought of the email bulletins service. Here\u2019s one of the messages they sent out to prompt people to participate \u2013 note the <strong>big bold call-to-action button<\/strong> and <strong>urgency in the headline<\/strong> to encourage responses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19026 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Survey-email.png\" alt=\"Survey email\" width=\"498\" height=\"656\" \/><\/p>\n<p>The council received over 2,000 responses which equates to around 10% of its total subscriber base \u2013 an excellent conversion rate and solid sample audience. Here\u2019s what they learned from participants&#8230;<\/p>\n<p><strong>Key survey results:<\/strong><\/p>\n<ul>\n<li><strong>81% are satisfied with the overall service<\/strong> (only 2% \u2018Dissatisfied\u2019)<\/li>\n<li><strong>91% are satisfied with the email frequency<\/strong><\/li>\n<li><strong>88% feel\u00a0more informed about what the council is doing<\/strong><\/li>\n<li><strong>51% read most\/all of the messages<\/strong> (41% said they browse the emails)<\/li>\n<li><strong>92% find the information very\/fairly relevant<\/strong><\/li>\n<li><strong>31% have attended an event because they saw it advertised via email<\/strong><\/li>\n<li><strong>76% are satisfied with the layout\/design, quality of writing and overall content<\/strong><\/li>\n<li><strong>63% are more satisfied with the council as a whole thanks to the email service<\/strong><\/li>\n<li><strong>54% have avoided the need to contact the council (by phone, email or in person) thanks to the email service<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>What do subscribers think?<\/h3>\n<p>As part of the customer satisfaction survey, Bournemouth asked respondents to tell them what they thought of\u00a0the email bulletins\u00a0service. Common themes included:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19028 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Bournemouth-subscriber-feedback-600x434.png\" alt=\"Subscriber feedback\" width=\"523\" height=\"378\" \/><\/p>\n<p>One of the key findings from the survey was that many subscribers didn\u2019t realise how many subscription topics are on offer. With this feedback, Bournemouth can improve its\u00a0cross-promotion of different email topics in other bulletins, where appropriate. It won\u2019t be long before they deepen subscribers&#8217; engagement with more programmes by increasing the number of subscriptions per subscriber (which currently sits at an average of 2.7 topics). For quick wins, check you&#8217;ve got these bases covered: <a href=\"https:\/\/uk.granicus.com\/pdfs\/checklist_GC_Increase_Subscribers.pdf\">10 easy ways to increase your subscribers<\/a>.<\/p>\n<p>If you\u2019d like to have a chat about how your organisation could use the <a href=\"https:\/\/uk.granicus.com\/solutions\/govdelivery-communications-suite\/\">GovDelivery Communications Cloud<\/a> to engage more residents, tourists, businesses and other groups via targeted email and SMS campaigns, please <a href=\"https:\/\/uk.granicus.com\/contact-us\/\">contact us<\/a>.<\/p>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<blockquote>\n<p style=\"text-align: left;\"><strong><em>\u201cNow we know the email service is really valuable to our audience, and the council (in terms of reducing demand and creating more informed communities), our key objective is basically to tell more people about it!\u201d<\/em><\/strong><\/p>\n<p style=\"text-align: left;\">\u2013 Tina Stokes, Digital Engagement Officer, Bournemouth Borough Council<\/p>\n<\/blockquote>\n<p>Bournemouth Borough Council\u2019s email alerts service is a model for other councils and government departments which need to connect with more local residents and businesses. If your organisation needs to encourage more citizens to \u201cparticipate\u201d and behave in ways that positively influence their wellbeing and the spaces in which they live, we recommend pausing for a second to take a look at what <a href=\"https:\/\/public.govdelivery.com\/accounts\/UKBOU\/subscriber\/new\">Bournemouth are up to<\/a>. Why, you ask. Well, because they\u2019re consistently achieving phenomenally high email engagement rates, and any organisation that\u00a0can sustain above average open and click rates must be doing something right.<\/p>\n<p>Bournemouth&#8217;s\u00a0recent subscriber survey (results further down) revealed that the email service is:<\/p>\n<ul>\n<li><strong>helping to keep more people\u00a0informed about the council&#8217;s work<\/strong><\/li>\n<li><strong>reducing avoidable contact from residents<\/strong><\/li>\n<li><strong>increasing public participation in events<\/strong><\/li>\n<li><strong>and improving citizen satisfaction with the council in general.\u00a0<\/strong><\/li>\n<\/ul>\n<h2>Focused email marketing strategy<\/h2>\n<p>The council delivers a suite of attractive and concise email bulletins to over 21,000 subscribers who\u2019ve signed up to receive updates on the things that matter to them \u2013 from events, parks and leisure opportunities, to business news and job vacancies. As demonstrated by Bournemouth\u2019s impressive engagement rates, it pays to align your email subscription topics with your organisation\u2019s strategic objectives and priority programmes (which should also sync with your audience\u2019s most pressing needs and interests).<\/p>\n<p>For example, one of the council\u2019s priorities (and obligations) is to improve the health and wellbeing of residents, and to reduce differences in health outcomes between communities. Bournemouth\u2019s monthly Health &amp; Wellbeing email newsletter (now serving 3,000 subscribers) is a core channel for helping residents lead healthier lives. The regular updates provide support and advice, and promote opportunities to get involved in national and local programmes.<\/p>\n<p>Example bulletin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19043 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/health_wellbeing-1-600x1198.png\" alt=\"health bulletin \" width=\"585\" height=\"1168\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The council also uses email to communicate with more than 3,500 residents about local waste and recycling services, ultimately to increase recycling rates and reduce the amount of waste going to landfill or incineration. Waste and recycling-related customer enquiries account for a huge proportion of local authorities\u2019 customer contact time and resources, therefore by being upfront and timely with <a href=\"https:\/\/uk.granicus.com\/downloads\/5-ways-improve-waste-recycling-services-using-digital-communications\/\">service updates and education around positive recycling behaviours<\/a>, Bournemouth has an opportunity to reduce the demand and improve customer satisfaction.<\/p>\n<p>Example bulletin:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19038 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/bournmouth_waste_bulletin-600x1550.png\" alt=\"recycling comms\" width=\"456\" height=\"1178\" \/><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: left;\"><em><strong>NEW RESOURCE<\/strong><\/em><\/p>\n<p><em>A must-read for anyone in local government; check out <a href=\"https:\/\/uk.granicus.com\/downloads\/5-ways-improve-waste-recycling-services-using-digital-communications\/\">5 Ways to Improve Waste and Recycling Services<\/a> with Digital Communications.<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p>Bournemouth Borough Council has a clear vision and great team behind its email outreach. In the past 12 months, they\u2019ve sent a modest 214 bulletins to 730,000 recipients, sticking to a regular frequency for each subscription topic. Some are monthly updates (for example the Health &amp; Wellbeing e-newsletter) whereas others are more frequent weekly messages (for example the Jobs bulletin).<\/p>\n<p><strong>Sample of bulletins sent over the last 12 months:<\/strong><\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19027 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Topics-and-bulletins-sent.png\" alt=\"Topics and bulletins sent\" width=\"435\" height=\"530\" \/><\/h3>\n<p>&nbsp;<\/p>\n<h2>Exceptionally high engagement rates<\/h2>\n<p>On average, Bournemouth\u2019s email engagement rate is 84%, meaning that of all the people who received an email alert or newsletter over the past 90 days, 84% have either opened the message or clicked a link from the preview pane, indicating that they are an \u201cactive\u201d subscriber (or engaged audience member). You may find that unsurprising given that all 21,000+ subscribers have proactively opted in to receive the comms. However, when we think about the barrage of emails we all receive every day, it\u2019s important we don&#8217;t\u00a0take any subscriber for granted and organisations in the public and private sector must work hard to retain their audience. Bournemouth\u2019s focused approach to email and <a href=\"https:\/\/uk.granicus.com\/pdfs\/Guide_ContentMarketing_UK.pdf\">content marketing<\/a> helps keep its messages <strong>relevant<\/strong> and <strong>timely<\/strong> &#8211; two key components of any successful outreach activity.<\/p>\n<p>To put that 84% average engagement rate into context: according to the <a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\">Benchmark Report for Public Sector Communications<\/a>, the median average rate for emails sent by government organisations as part of their citizen outreach activity is 57.7% in the UK and 53.3% globally.<\/p>\n<blockquote><p><em>We\u2019ll be publishing the 2017 Benchmark Report in the next few weeks. You\u2019ll then be able to compare your performance with other organisations across the UK and US. Check out the <\/em><a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\"><em>2016 report<\/em><\/a><em> here.<\/em><\/p><\/blockquote>\n<p><em>\u00a0<a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_2016_benchmark_report.pdf\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19034 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/jpeg\/Benchmark-600x392.jpg\" alt=\"benchmark report\" width=\"464\" height=\"303\" \/><\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2>Subscriber feedback helps to improve the email service<\/h2>\n<p>Gathering feedback from customers is an important part of service improvement. Bournemouth Borough Council recently surveyed its subscribers to find out what people thought of the email bulletins service. Here\u2019s one of the messages they sent out to prompt people to participate \u2013 note the <strong>big bold call-to-action button<\/strong> and <strong>urgency in the headline<\/strong> to encourage responses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-19026 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Survey-email.png\" alt=\"Survey email\" width=\"498\" height=\"656\" \/><\/p>\n<p>The council received over 2,000 responses which equates to around 10% of its total subscriber base \u2013 an excellent conversion rate and solid sample audience. Here\u2019s what they learned from participants&#8230;<\/p>\n<p><strong>Key survey results:<\/strong><\/p>\n<ul>\n<li><strong>81% are satisfied with the overall service<\/strong> (only 2% \u2018Dissatisfied\u2019)<\/li>\n<li><strong>91% are satisfied with the email frequency<\/strong><\/li>\n<li><strong>88% feel\u00a0more informed about what the council is doing<\/strong><\/li>\n<li><strong>51% read most\/all of the messages<\/strong> (41% said they browse the emails)<\/li>\n<li><strong>92% find the information very\/fairly relevant<\/strong><\/li>\n<li><strong>31% have attended an event because they saw it advertised via email<\/strong><\/li>\n<li><strong>76% are satisfied with the layout\/design, quality of writing and overall content<\/strong><\/li>\n<li><strong>63% are more satisfied with the council as a whole thanks to the email service<\/strong><\/li>\n<li><strong>54% have avoided the need to contact the council (by phone, email or in person) thanks to the email service<\/strong><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>What do subscribers think?<\/h3>\n<p>As part of the customer satisfaction survey, Bournemouth asked respondents to tell them what they thought of\u00a0the email bulletins\u00a0service. Common themes included:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-19028 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Bournemouth-subscriber-feedback-600x434.png\" alt=\"Subscriber feedback\" width=\"523\" height=\"378\" \/><\/p>\n<p>One of the key findings from the survey was that many subscribers didn\u2019t realise how many subscription topics are on offer. With this feedback, Bournemouth can improve its\u00a0cross-promotion of different email topics in other bulletins, where appropriate. It won\u2019t be long before they deepen subscribers&#8217; engagement with more programmes by increasing the number of subscriptions per subscriber (which currently sits at an average of 2.7 topics). For quick wins, check you&#8217;ve got these bases covered: <a href=\"https:\/\/uk.granicus.com\/pdfs\/checklist_GC_Increase_Subscribers.pdf\">10 easy ways to increase your subscribers<\/a>.<\/p>\n<p>If you\u2019d like to have a chat about how your organisation could use the <a href=\"https:\/\/uk.granicus.com\/solutions\/govdelivery-communications-suite\/\">GovDelivery Communications Cloud<\/a> to engage more residents, tourists, businesses and other groups via targeted email and SMS campaigns, please <a href=\"https:\/\/uk.granicus.com\/contact-us\/\">contact us<\/a>.<\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/40152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/40153"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=40152"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=40152"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=40152"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=40152"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=40152"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=40152"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=40152"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=40152"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=40152"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=40152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}