{"id":40147,"date":"2017-07-11T10:47:44","date_gmt":"2017-07-11T14:47:44","guid":{"rendered":"https:\/\/granicus.com\/blog\/4-examples-awesome-emails-theyre-awesome\/"},"modified":"2024-02-22T09:59:17","modified_gmt":"2024-02-22T14:59:17","slug":"4-examples-awesome-emails-theyre-awesome","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/4-examples-awesome-emails-theyre-awesome\/","title":{"rendered":"4 examples of awesome emails (and why they&#8217;re 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With so many digital messages pinging\u00a0to and from inboxes, it can be challenging to recall specific characteristics of an effective email message.<\/p>\n<p>That\u2019s why we created \u201c<a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_10_excellent_emails.pdf\">10 Excellent Emails<\/a>\u201d \u2014 a guide that highlights examples of effective digital messages from government organisations in the UK public sector.<\/p>\n<p>Here are four\u00a0more stellar email examples we hope will help inspire your work to better connect with your audience. Designed in the GovDelivery Communications Cloud\u2019s Advanced Bulletin Editor (ABE), these examples are created with an intuitive interface and make for sleek, professional-looking bulletins that command recipients&#8217; attention and prompt clicks and action.<\/p>\n<h3><strong>1.\u00a0Bournemouth Borough Council<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19020 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Bournemouth-email.png\" alt=\"Bournemouth\" width=\"264\" height=\"607\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Attractive hero banner:<\/strong> A hero image is a large banner image prominently placed in an e-newsletter, generally in the front and centre, used to attract attention and frame the message.<\/li>\n<li><strong>Clear, condensed message<\/strong>: In addition to imagery, an organised and straightforward message can make all the difference for click rates. This message proves that a strong message in an e-newsletter can contain less than 60 words. Set yourself character limits to avoid an imbalance of text:image &#8211; balanced text and images with section dividers are pleasing on the eye and easy to assimilate.<\/li>\n<li><strong>Straight, consistent formatting<\/strong>: This clean and uncluttered\u00a0template helps direct readers quickly scan the headlines and key messages.<\/li>\n<\/ul>\n<h3><strong>2. Oklahoma Department of Emergency Management<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18571 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-600x1209.jpg\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-600x1209.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-768x1547.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-300x604.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2.jpg 771w\" alt=\"\" width=\"353\" height=\"711\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Vibrant colours: <\/strong>In addition to strong imagery, vibrant colors can make a digital message dynamic and interesting.<\/li>\n<li><strong>Large, obvious icons: <\/strong>This message uses icons effectively with strong placement and sizing. The icons quickly tell the reader what the content is going to be about.<\/li>\n<li><strong>Alternating background colour:<\/strong> Changing up colours in message sections is a great way to organise content and allows the reader to consume content in small, easy-to-manage chunks.<br \/>\n<h3><\/h3>\n<h3><strong>3. City of New Orleans Neighborhood Engagement Office<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18573 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-600x1255.jpg\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-600x1255.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-768x1607.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-300x628.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4.jpg 770w\" alt=\"\" width=\"420\" height=\"879\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Creative use of imagery:<\/strong> This organisation&#8217;s use of circular images offers a stylish alternative to typical rectangular images. The large, visible hero banner presents a strong overview of the content of the email.<\/li>\n<li><strong>Effective sidebar:<\/strong> This example has a small, interesting sidebar for useful and important content. A sidebar will take the readers\u2019 eyes away from the main content, so if you use one, make sure it has content that you want all of your readers to understand and take action on. For example, a sidebar is not a good place to put your phone number or address. Those things should be in your footer, which is the anchor of the email \u2014 this is where your readers will\u00a0naturally look for your contact information.<br \/>\n<h3><strong>4. City of Minnetonka<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18574 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-600x651.jpg\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-600x651.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-768x833.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-300x326.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5.jpg 800w\" alt=\"\" width=\"417\" height=\"453\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Strong background image:<\/strong> Background images are not supported by all email clients, but you achieve the same look by creatively setting up your content. In this example, the \u201cbackground image\u201d was cut into pieces and placed into containers.<\/li>\n<li><strong>Simple messaging:<\/strong> This design does a great job of using a small amount of content to deliver a meaningful message. If you have a web page where content lives, you don\u2019t need to rewrite the entire story in the email. Instead, show an attractive image and a quick, succinct heading and blurb to drive readers to check out the full story if they are interested.<\/li>\n<\/ul>\n<p><i>Looking for more awesome email examples? Download \u201c<\/i><a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_10_excellent_emails.pdf\"><i>10 Excellent Emails<\/i><\/a><i>\u201d for more inspiration when creating your next message.<\/i><\/p>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>Every month, over one billion digital messages are sent in the\u00a0<a href=\"https:\/\/uk.granicus.com\/downloads\/govdelivery-communications-suite-brochure\/\">GovDelivery Communications Cloud<\/a>\u00a0from government organisations across the UK, US and Europe. With so many digital messages pinging\u00a0to and from inboxes, it can be challenging to recall specific characteristics of an effective email message.<\/p>\n<p>That\u2019s why we created \u201c<a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_10_excellent_emails.pdf\">10 Excellent Emails<\/a>\u201d \u2014 a guide that highlights examples of effective digital messages from government organisations in the UK public sector.<\/p>\n<p>Here are four\u00a0more stellar email examples we hope will help inspire your work to better connect with your audience. Designed in the GovDelivery Communications Cloud\u2019s Advanced Bulletin Editor (ABE), these examples are created with an intuitive interface and make for sleek, professional-looking bulletins that command recipients&#8217; attention and prompt clicks and action.<\/p>\n<h3><strong>1.\u00a0Bournemouth Borough Council<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-19020 aligncenter\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Bournemouth-email.png\" alt=\"Bournemouth\" width=\"264\" height=\"607\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Attractive hero banner:<\/strong> A hero image is a large banner image prominently placed in an e-newsletter, generally in the front and centre, used to attract attention and frame the message.<\/li>\n<li><strong>Clear, condensed message<\/strong>: In addition to imagery, an organised and straightforward message can make all the difference for click rates. This message proves that a strong message in an e-newsletter can contain less than 60 words. Set yourself character limits to avoid an imbalance of text:image &#8211; balanced text and images with section dividers are pleasing on the eye and easy to assimilate.<\/li>\n<li><strong>Straight, consistent formatting<\/strong>: This clean and uncluttered\u00a0template helps direct readers quickly scan the headlines and key messages.<\/li>\n<\/ul>\n<h3><strong>2. Oklahoma Department of Emergency Management<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18571 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-600x1209.jpg\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-600x1209.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-768x1547.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2-300x604.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-2.jpg 771w\" alt=\"\" width=\"353\" height=\"711\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Vibrant colours: <\/strong>In addition to strong imagery, vibrant colors can make a digital message dynamic and interesting.<\/li>\n<li><strong>Large, obvious icons: <\/strong>This message uses icons effectively with strong placement and sizing. The icons quickly tell the reader what the content is going to be about.<\/li>\n<li><strong>Alternating background colour:<\/strong> Changing up colours in message sections is a great way to organise content and allows the reader to consume content in small, easy-to-manage chunks.<br \/>\n<h3><\/h3>\n<h3><strong>3. City of New Orleans Neighborhood Engagement Office<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18573 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-600x1255.jpg\" sizes=\"auto, (max-width: 420px) 100vw, 420px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-600x1255.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-768x1607.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4-300x628.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-4.jpg 770w\" alt=\"\" width=\"420\" height=\"879\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Creative use of imagery:<\/strong> This organisation&#8217;s use of circular images offers a stylish alternative to typical rectangular images. The large, visible hero banner presents a strong overview of the content of the email.<\/li>\n<li><strong>Effective sidebar:<\/strong> This example has a small, interesting sidebar for useful and important content. A sidebar will take the readers\u2019 eyes away from the main content, so if you use one, make sure it has content that you want all of your readers to understand and take action on. For example, a sidebar is not a good place to put your phone number or address. Those things should be in your footer, which is the anchor of the email \u2014 this is where your readers will\u00a0naturally look for your contact information.<br \/>\n<h3><strong>4. City of Minnetonka<\/strong><\/h3>\n<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-18574 aligncenter\" src=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-600x651.jpg\" sizes=\"auto, (max-width: 417px) 100vw, 417px\" srcset=\"https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-600x651.jpg 600w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-768x833.jpg 768w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5-300x326.jpg 300w, https:\/\/granicus.com\/wp-content\/uploads\/image\/jpeg\/REAL-5.jpg 800w\" alt=\"\" width=\"417\" height=\"453\" \/><\/p>\n<p><strong><i>Why it\u2019s awesome:<\/i><\/strong><\/p>\n<ul>\n<li><strong>Strong background image:<\/strong> Background images are not supported by all email clients, but you achieve the same look by creatively setting up your content. In this example, the \u201cbackground image\u201d was cut into pieces and placed into containers.<\/li>\n<li><strong>Simple messaging:<\/strong> This design does a great job of using a small amount of content to deliver a meaningful message. If you have a web page where content lives, you don\u2019t need to rewrite the entire story in the email. Instead, show an attractive image and a quick, succinct heading and blurb to drive readers to check out the full story if they are interested.<\/li>\n<\/ul>\n<p><i>Looking for more awesome email examples? Download \u201c<\/i><a href=\"https:\/\/uk.granicus.com\/pdfs\/guide_10_excellent_emails.pdf\"><i>10 Excellent Emails<\/i><\/a><i>\u201d for more inspiration when creating your next message.<\/i><\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/40147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/40148"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=40147"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=40147"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=40147"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=40147"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=40147"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=40147"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=40147"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=40147"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=40147"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=40147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}