{"id":40136,"date":"2017-06-21T13:03:01","date_gmt":"2017-06-21T17:03:01","guid":{"rendered":"https:\/\/granicus.com\/blog\/7-steps-preparing-emergency-campaigns-isnt-emergency\/"},"modified":"2024-02-22T10:00:53","modified_gmt":"2024-02-22T15:00:53","slug":"7-steps-preparing-emergency-campaigns-isnt-emergency","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/7-steps-preparing-emergency-campaigns-isnt-emergency\/","title":{"rendered":"7 steps to preparing emergency campaigns when there isn’t an 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Granicus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/blog\/7-steps-preparing-emergency-campaigns-isnt-emergency\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 steps to preparing emergency campaigns when there isn't an emergency | Granicus\" \/>\n<meta property=\"og:url\" content=\"https:\/\/granicus.com\/uk\/blog\/7-steps-preparing-emergency-campaigns-isnt-emergency\/\" \/>\n<meta property=\"og:site_name\" content=\"Granicus\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/granicusco\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-22T15:00:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/granicus.com\/wp-content\/uploads\/Resource_Header_checklist_crisis_comms-1.jpg\" 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Marketing"}}]}},"acf":{"page_type":"internal","external_url":"","page_template":"centered","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":false,"hero_margin":false,"hero_type":"image","hero_subhead":"","hero_headline":"","hero_text":"","hero_button":"","hero_icon":false,"hero_image":false,"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":false},"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p><em>Hear from\u00a0Christine Townsend of MusterPoint, Abdul Aziz and Sandra Michael from Kent Fire & Rescue Service, Steve Stewart from Exeter City Council and Glen Ocsko during this\u00a0<a href=\"https:\/\/uk.granicus.com\/downloads\/webinar-communicating-emergency-need\/\">webinar focusing on communicating effectively before, during and after an emergency<\/a>.\u00a0<\/em><\/p>\n<p><strong>An emergency is inevitable, a crisis doesn\u2019t have to be.<\/strong><\/p>\n<p>Communications professionals, emergency planners and operational staff in government and the emergency services all know that planning for an emergency is vital, but many organisations don\u2019t plan proactively, they wait until the inevitable and become reactive.<\/p>\n<p>That\u2019s why it\u2019s key to not only prepare during the dull days but prepare collaboratively across the organisation. By first enabling a campaign of engagement internally, you can make sure that everyone – not just corporate communications or emergency planning – is ready for that crisis that lurks around the corner.<\/p>\n<p>Here are some key things to consider when getting your organisation ready to go and prepared for pretty much anything that can and will come it\u2019s way;<\/p>\n<p><strong>Identify advocates<\/strong><br \/>\nWorking out who your audience is (or should be) is a crucial first step, and for most organisations it makes sense to start with the people you\u2019re already engaged with. Some call it stakeholder mapping. In the past, we\u2019ve made a huge list of \u2018who is interested in us for good reasons\u2019 and \u2018who is interested in us for other reasons\u2019.<\/p>\n<p>There are the obvious ones such as employees and clients, partners and government departments but look elsewhere for those whom\u00a0have values aligned to those of your organisation but who might not necessarily be directly involved in your organisation.<\/p>\n<p>The key is to identify those who have a stake in the success of your organisation and who can encourage others to make things happen on your behalf.<\/p>\n<p><strong>Why should they care?<\/strong><br \/>\nLet\u2019s face it, most people do or will at some time think \u201cWhat\u2019s in it for me?\u2019 or \u201cHow does this affect me?\u201d So tell them. There\u2019s no dark art to getting people involved. It\u2019s a transactional business – you give them something, they give you something. Being open and transparent about your aims helps you get there quicker.<\/p>\n<p>When you want to engage with someone you need to understand what motivates them. It\u2019s really hard to get people to believe that something could happen to them and it could have a direct impact on their life if they don\u2019t do x, y or z. Look at crime prevention campaigns – people don\u2019t tend to hide their phone away because of a poster but they certainly do once they’ve had one\u00a0stolen.<\/p>\n<p>We aren\u2019t suggesting engineering an emergency to get people to really feel the pain, but this is where you get people who have been impacted by an emergency to speak to them – either through a film, article or at roadshows. I changed the way I did campaigns forever after hearing a first hand account of a high profile female kidnap victim – her first words were \u2018you never think it\u2019s going to happen to you\u2019.<\/p>\n<p>These things sadly do happen, it\u2019s up to you to work out how, when and where people will listen.<\/p>\n<p><strong>How are you going to keep your advocates updated?<\/strong><br \/>\nThere are more ways to communicate than ever before. It\u2019s an overwhelming situation of information overload and too many choices – both for you and the person you want to communicate with. It\u2019s been proven now that social media analytics are unreliable and it\u2019s difficult to measure engagement and ROI to use in any meaningful way.<\/p>\n<p>So it comes back to what motivates people. People use different platforms for different purposes. Social channels are mainly used by people to pick up snippets of info or fast moving updates, blogs are usually considered to be more informative and the news is still watched, read and listened to.<\/p>\n<p>Some people are subscribed to email updates from your organisation, some still like to receive pamphlets in the post and some enjoy the interaction of talking to people at drop-ins. Once you identify those audiences, you\u2019ll find it a lot easier to work out how they like to receive information during an emergency rather than how you like to publish information.<\/p>\n<p>Keep an eye on the success of your content on each platform and don\u2019t be afraid to dynamically tailor your communication strategy to that info. Having this vital info will inform how and where you should engage as an emergency.<\/p>\n<p><strong>How are you going to empower people?<\/strong><br \/>\nThe main goal of a strategy for an emergency is to get people to take action.<\/p>\n<p>The issue here is that competition is tough. It\u2019s not like the days of big wars when the government would publish information films and everyone would watch, listen and act. Now there are so many different influences that compete for attention that it makes it near on impossible to land your message. If asked, anyone sober would surely not advocate drink driving, but they still do it. Ask someone if they would knowingly cause a fatal car crash by texting at the wheel – of course they wouldn\u2019t, but it still happens.<\/p>\n<p>Unfortunately, in emergencies it often takes something bad to happen for something good to happen. You need to get to the point quickly and make it stick. Trust in the government is low and no one knows where to get trusted information from which is why it\u2019s absolutely key in \u2018peace time\u2019 to become a trusted voice that always provides accurate timely and useful information.<\/p>\n<blockquote><p><em>Learn how the Met Office collaborated with Granicus to increase its public trust score to 84% and the number of residents and emergency responders subscribed to critical weather updates in this <a href=\"https:\/\/uk.granicus.com\/pdfs\/successstory_Met-Office_UK.pdf\">success story<\/a>. Hear Lisa Martin, Senior Marketing Manager at the Met Office, talk about how to build trust with a solid citizen engagement strategy in this <a href=\"https:\/\/granicus.wistia.com\/medias\/51m5xy6pg3\">on-demand webinar<\/a>.<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/granicus.wistia.com\/medias\/51m5xy6pg3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18964\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Trust-webinar-600x328.png\" alt=\"Trust in government\" width=\"516\" height=\"282\" \/><\/a><\/p>\n<p>Reading content is fine, but try to demonstrate the change for good that that person will experience by reading and sharing that content.<\/p>\n<p><strong>Why measure success?<\/strong><br \/>\nSo many meetings where the words \u2018how will we measure success?\u2019 are mentioned. That\u2019s all well and good but few people actually define what success is.<\/p>\n<p>Remember, it\u2019s very difficult to prove a negative (think \u2018these people didn\u2019t get sick because they saw our poster\u2019) and it\u2019s also hard to show that success can only be a low number even if that relates to saving lives. Anything emergency related in the public sector is usually very emotive so success to a police officer might mean fewer road deaths, to a fire fighter it could mean fewer call outs to catastrophic building fires, to a person on the street it could mean they didn\u2019t get robbed of their phone and are not suffering from traumatic stress related illness as a result.<\/p>\n<p>It sounds dramatic, but it comes back to identifying audiences and what motivates them. Then you can measure success. Then you can work out how.<\/p>\n<p>Start logging everything as soon as you can – such as followers, retweets, clicks, email opens and link clicks, phone calls into your customer services team, media enquiries – everything. Once you do, you can start seeing patterns and see how things change during an emergency.<\/p>\n<p>Once you have this information then you can prove – or disprove – a campaign has worked.<\/p>\n<p><strong>Who are your key influencers?<\/strong><br \/>\nKey influencers is a term that\u2019s used a lot. Many people see it as the media or figureheads of organisations, but it really isn\u2019t it a lot of the time. Again, without wanting to get repetitive, it depends on your audience and their motivation. A key influencer is someone who can influence someone into making a decision or taking action. It sounds obvious but it isn\u2019t always – and your choice of key influencer may be seen as controversial by some.<\/p>\n<p>One campaign I worked on, we took a chance in asking an ex-gang member who had committed murder to be a key influencer. We came under so much scrutiny – fair enough – but it was downright nasty criticism at times. However, it was effective. We managed to have the highest rate of return of bladed weapons on a knife amnesty in history. He went out there, spoke openly about how a knife injury ruined his chances of being a pro-footballer and it worked.<\/p>\n<p>I always, always advocate getting out from behind the desk to understand a campaign before it\u2019s created; it\u2019s worth seeing where your audience live, what they do and who they engage with in their communities. When we came to working on a national strategy around shale gas, you can guarantee the people who lived in the places where fracking was going to happen couldn\u2019t care less what a government policy maker was telling them. It was\u00a0the local vicar.<\/p>\n<p>It can take a while and it can also take a combination of efforts and relationships but this is vital to the success of ensuring the right people listen and at the right time.<\/p>\n<p><strong>What about when there isn\u2019t an emergency?<\/strong><br \/>\nLet\u2019s face it, people do tend to listen or engage more when an emergency is happening – right now – you\u2019ve got a captive audience to a point, but what about when things are all calm and people have forgotten about the drama and the “excitement”? You need to keep them engaged all the time.<\/p>\n<p>This doesn\u2019t necessarily mean you need to be sending out emails every day or writing a new article every week, but consider that authoritative voice again and keep it constant. Heightened awareness always comes after a significant emergency but you need to keep the interest. We always saw a huge surge in the number of social followers after the worst happened, but we didn\u2019t want to lose them. Inevitably some will go as they have a very narrow area of interest, but it always helped us to keep them engaged with consistent informative content.<\/p>\n<p>The lifecycle of an emergency is exactly that, a cycle, and you can engage at every stage no matter how long the cycle is.<\/p>\n<p><strong>And finally…<\/strong><br \/>\nWorking together and collaborating is vital to the success of any emergency plan, so ensuring you have an internal plan that encompasses everyone and not just key departments should be top priority. Then it needs to be shared and worked on with other agencies so that you can provide an effective, consistent and authoritative voice during times of emergencies.<\/p>\n<p>People don\u2019t want to know necessarily who is sending out information, they just want information that comes from a single, trusted voice. Sometimes that voice might consist of twenty or thirty agencies, but at least that voice is coherent and cohesive.<\/p>\n<p><em>Christine Townsend is CEO and Founder of <a href=\"http:\/\/www.musterpoint.co.uk\/\">MusterPoint<\/a>. Previously she worked in emergency communication for fifteen years both in the emergency services and government.<\/em><\/p>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p><em>Hear from\u00a0Christine Townsend of MusterPoint, Abdul Aziz and Sandra Michael from Kent Fire & Rescue Service, Steve Stewart from Exeter City Council and Glen Ocsko during this\u00a0<a href=\"https:\/\/uk.granicus.com\/downloads\/webinar-communicating-emergency-need\/\">webinar focusing on communicating effectively before, during and after an emergency<\/a>.\u00a0<\/em><\/p>\n<p><strong>An emergency is inevitable, a crisis doesn\u2019t have to be.<\/strong><\/p>\n<p>Communications professionals, emergency planners and operational staff in government and the emergency services all know that planning for an emergency is vital, but many organisations don\u2019t plan proactively, they wait until the inevitable and become reactive.<\/p>\n<p>That\u2019s why it\u2019s key to not only prepare during the dull days but prepare collaboratively across the organisation. By first enabling a campaign of engagement internally, you can make sure that everyone – not just corporate communications or emergency planning – is ready for that crisis that lurks around the corner.<\/p>\n<p>Here are some key things to consider when getting your organisation ready to go and prepared for pretty much anything that can and will come it\u2019s way;<\/p>\n<p><strong>Identify advocates<\/strong><br \/>\nWorking out who your audience is (or should be) is a crucial first step, and for most organisations it makes sense to start with the people you\u2019re already engaged with. Some call it stakeholder mapping. In the past, we\u2019ve made a huge list of \u2018who is interested in us for good reasons\u2019 and \u2018who is interested in us for other reasons\u2019.<\/p>\n<p>There are the obvious ones such as employees and clients, partners and government departments but look elsewhere for those whom\u00a0have values aligned to those of your organisation but who might not necessarily be directly involved in your organisation.<\/p>\n<p>The key is to identify those who have a stake in the success of your organisation and who can encourage others to make things happen on your behalf.<\/p>\n<p><strong>Why should they care?<\/strong><br \/>\nLet\u2019s face it, most people do or will at some time think \u201cWhat\u2019s in it for me?\u2019 or \u201cHow does this affect me?\u201d So tell them. There\u2019s no dark art to getting people involved. It\u2019s a transactional business – you give them something, they give you something. Being open and transparent about your aims helps you get there quicker.<\/p>\n<p>When you want to engage with someone you need to understand what motivates them. It\u2019s really hard to get people to believe that something could happen to them and it could have a direct impact on their life if they don\u2019t do x, y or z. Look at crime prevention campaigns – people don\u2019t tend to hide their phone away because of a poster but they certainly do once they’ve had one\u00a0stolen.<\/p>\n<p>We aren\u2019t suggesting engineering an emergency to get people to really feel the pain, but this is where you get people who have been impacted by an emergency to speak to them – either through a film, article or at roadshows. I changed the way I did campaigns forever after hearing a first hand account of a high profile female kidnap victim – her first words were \u2018you never think it\u2019s going to happen to you\u2019.<\/p>\n<p>These things sadly do happen, it\u2019s up to you to work out how, when and where people will listen.<\/p>\n<p><strong>How are you going to keep your advocates updated?<\/strong><br \/>\nThere are more ways to communicate than ever before. It\u2019s an overwhelming situation of information overload and too many choices – both for you and the person you want to communicate with. It\u2019s been proven now that social media analytics are unreliable and it\u2019s difficult to measure engagement and ROI to use in any meaningful way.<\/p>\n<p>So it comes back to what motivates people. People use different platforms for different purposes. Social channels are mainly used by people to pick up snippets of info or fast moving updates, blogs are usually considered to be more informative and the news is still watched, read and listened to.<\/p>\n<p>Some people are subscribed to email updates from your organisation, some still like to receive pamphlets in the post and some enjoy the interaction of talking to people at drop-ins. Once you identify those audiences, you\u2019ll find it a lot easier to work out how they like to receive information during an emergency rather than how you like to publish information.<\/p>\n<p>Keep an eye on the success of your content on each platform and don\u2019t be afraid to dynamically tailor your communication strategy to that info. Having this vital info will inform how and where you should engage as an emergency.<\/p>\n<p><strong>How are you going to empower people?<\/strong><br \/>\nThe main goal of a strategy for an emergency is to get people to take action.<\/p>\n<p>The issue here is that competition is tough. It\u2019s not like the days of big wars when the government would publish information films and everyone would watch, listen and act. Now there are so many different influences that compete for attention that it makes it near on impossible to land your message. If asked, anyone sober would surely not advocate drink driving, but they still do it. Ask someone if they would knowingly cause a fatal car crash by texting at the wheel – of course they wouldn\u2019t, but it still happens.<\/p>\n<p>Unfortunately, in emergencies it often takes something bad to happen for something good to happen. You need to get to the point quickly and make it stick. Trust in the government is low and no one knows where to get trusted information from which is why it\u2019s absolutely key in \u2018peace time\u2019 to become a trusted voice that always provides accurate timely and useful information.<\/p>\n<blockquote><p><em>Learn how the Met Office collaborated with Granicus to increase its public trust score to 84% and the number of residents and emergency responders subscribed to critical weather updates in this <a href=\"https:\/\/uk.granicus.com\/pdfs\/successstory_Met-Office_UK.pdf\">success story<\/a>. Hear Lisa Martin, Senior Marketing Manager at the Met Office, talk about how to build trust with a solid citizen engagement strategy in this <a href=\"https:\/\/granicus.wistia.com\/medias\/51m5xy6pg3\">on-demand webinar<\/a>.<\/em><\/p><\/blockquote>\n<p><a href=\"https:\/\/granicus.wistia.com\/medias\/51m5xy6pg3\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-18964\" src=\"https:\/\/uk.granicus.com\/wp-content\/uploads\/image\/png\/Trust-webinar-600x328.png\" alt=\"Trust in government\" width=\"516\" height=\"282\" \/><\/a><\/p>\n<p>Reading content is fine, but try to demonstrate the change for good that that person will experience by reading and sharing that content.<\/p>\n<p><strong>Why measure success?<\/strong><br \/>\nSo many meetings where the words \u2018how will we measure success?\u2019 are mentioned. That\u2019s all well and good but few people actually define what success is.<\/p>\n<p>Remember, it\u2019s very difficult to prove a negative (think \u2018these people didn\u2019t get sick because they saw our poster\u2019) and it\u2019s also hard to show that success can only be a low number even if that relates to saving lives. Anything emergency related in the public sector is usually very emotive so success to a police officer might mean fewer road deaths, to a fire fighter it could mean fewer call outs to catastrophic building fires, to a person on the street it could mean they didn\u2019t get robbed of their phone and are not suffering from traumatic stress related illness as a result.<\/p>\n<p>It sounds dramatic, but it comes back to identifying audiences and what motivates them. Then you can measure success. Then you can work out how.<\/p>\n<p>Start logging everything as soon as you can – such as followers, retweets, clicks, email opens and link clicks, phone calls into your customer services team, media enquiries – everything. Once you do, you can start seeing patterns and see how things change during an emergency.<\/p>\n<p>Once you have this information then you can prove – or disprove – a campaign has worked.<\/p>\n<p><strong>Who are your key influencers?<\/strong><br \/>\nKey influencers is a term that\u2019s used a lot. Many people see it as the media or figureheads of organisations, but it really isn\u2019t it a lot of the time. Again, without wanting to get repetitive, it depends on your audience and their motivation. A key influencer is someone who can influence someone into making a decision or taking action. It sounds obvious but it isn\u2019t always – and your choice of key influencer may be seen as controversial by some.<\/p>\n<p>One campaign I worked on, we took a chance in asking an ex-gang member who had committed murder to be a key influencer. We came under so much scrutiny – fair enough – but it was downright nasty criticism at times. However, it was effective. We managed to have the highest rate of return of bladed weapons on a knife amnesty in history. He went out there, spoke openly about how a knife injury ruined his chances of being a pro-footballer and it worked.<\/p>\n<p>I always, always advocate getting out from behind the desk to understand a campaign before it\u2019s created; it\u2019s worth seeing where your audience live, what they do and who they engage with in their communities. When we came to working on a national strategy around shale gas, you can guarantee the people who lived in the places where fracking was going to happen couldn\u2019t care less what a government policy maker was telling them. It was\u00a0the local vicar.<\/p>\n<p>It can take a while and it can also take a combination of efforts and relationships but this is vital to the success of ensuring the right people listen and at the right time.<\/p>\n<p><strong>What about when there isn\u2019t an emergency?<\/strong><br \/>\nLet\u2019s face it, people do tend to listen or engage more when an emergency is happening – right now – you\u2019ve got a captive audience to a point, but what about when things are all calm and people have forgotten about the drama and the “excitement”? You need to keep them engaged all the time.<\/p>\n<p>This doesn\u2019t necessarily mean you need to be sending out emails every day or writing a new article every week, but consider that authoritative voice again and keep it constant. Heightened awareness always comes after a significant emergency but you need to keep the interest. We always saw a huge surge in the number of social followers after the worst happened, but we didn\u2019t want to lose them. Inevitably some will go as they have a very narrow area of interest, but it always helped us to keep them engaged with consistent informative content.<\/p>\n<p>The lifecycle of an emergency is exactly that, a cycle, and you can engage at every stage no matter how long the cycle is.<\/p>\n<p><strong>And finally…<\/strong><br \/>\nWorking together and collaborating is vital to the success of any emergency plan, so ensuring you have an internal plan that encompasses everyone and not just key departments should be top priority. Then it needs to be shared and worked on with other agencies so that you can provide an effective, consistent and authoritative voice during times of emergencies.<\/p>\n<p>People don\u2019t want to know necessarily who is sending out information, they just want information that comes from a single, trusted voice. Sometimes that voice might consist of twenty or thirty agencies, but at least that voice is coherent and cohesive.<\/p>\n<p><em>Christine Townsend is CEO and Founder of <a href=\"http:\/\/www.musterpoint.co.uk\/\">MusterPoint<\/a>. Previously she worked in emergency communication for fifteen years both in the emergency services and government.<\/em><\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/40136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/40137"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=40136"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=40136"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=40136"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=40136"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=40136"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=40136"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=40136"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=40136"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=40136"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=40136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}