{"id":39989,"date":"2016-11-02T12:58:57","date_gmt":"2016-11-02T16:58:57","guid":{"rendered":"https:\/\/granicus.com\/blog\/best-practices-for-communicating-on-challenging-topics\/"},"modified":"2024-02-22T10:06:03","modified_gmt":"2024-02-22T15:06:03","slug":"best-practices-for-communicating-on-challenging-topics","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/best-practices-for-communicating-on-challenging-topics\/","title":{"rendered":"Best practices for communicating on challenging topics"},"content":{"rendered":"","protected":false},"author":11,"featured_media":39990,"template":"","resource_tax_market":[],"resource_tax_dept":[],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[],"resource_tax_topic":[],"resource_tax_products":[],"resource_tax_solutions":[],"resource_tax_services":[],"class_list":["post-39989","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_type-blogs-uk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Best practices for communicating on challenging topics | Granicus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/granicus.com\/uk\/blog\/best-practices-for-communicating-on-challenging-topics\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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Marketing"}}]}},"acf":{"page_type":"internal","external_url":"","page_template":"centered","sidebar_position":"right","post_author":"","post_date":"","post_description":"","post_link":"","post_file":false,"media_gallery":false,"project_metrics_title":"","project_metrics":false,"show_hero":false,"hero_margin":false,"hero_type":"image","hero_subhead":"","hero_headline":"","hero_text":"","hero_button":"","hero_icon":false,"hero_image":false,"sidebar_type":"sticky","content_builder_sidebar_group":{"content_builder_sidebar":false},"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>Have you ever been asked to communicate about something that people need to know, but don\u2019t want to hear?<\/p>\n<p><span style=\"font-weight: 400;\">It can be one of the many challenging situations we find ourselves in &#8211; having to communicate with citizens about an unfortunate circumstance, tragedy or epidemic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In government, these are topics like\u00a0homelessness, suicide prevention, economic downturns, criminal activity or drug addiction. These are sensitive subjects, and it can be daunting to be asked to develop entire campaigns around them.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as communicators, we know that while these topics are sensitive, the information we have can greatly impact people&#8217;s lives if conveyed in the right way, and &#8211; in some cases &#8211; could even save lives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are best practices for ensuring we\u2019re connecting in effective ways?<\/span><\/p>\n<h3><b>Research more than ever<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It may seem obvious, but research in challenging situations is often the most important first step to communicating effectively. As subject matter experts, we know what it\u2019s like to dig for the facts. But when it comes to sensitive subject matter, knowing what information you need can be a challenge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be uncertainties that only a few people know. In the case of a natural disaster, for example, it can be hard to get information detailing the storm because the area has been evacuated. In the case of opioid addiction, medical experts at national organisations may not be the most accessible and a local university contact may be the better resource for information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeking the right resources or experts is critical to communicating on challenging topics, so it\u2019s important to ask the right questions and take\u00a0the\u00a0time to find the right answers. Questions like:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who has access to the information I\u2019m looking for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are my sources credible?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What details are needed in order to communicate in an informed way?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While researching, focus on the facts only. It\u2019s very important to head into a challenging topic with a neutral perspective. The most dangerous thing you can do when communicating on a difficult situation is to editorialise or make predictions on the outcome. <\/span><\/p>\n<h3><b>Collaborate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s rare that a difficult topic touches only one agency or stakeholder group. As part of the information-gathering phase, you may find yourself reaching out to others for information. Gather as many experts or stakeholders around you as you can. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, this might even include citizens. For a local government working to address an increase of crime in its community, holding a public meeting where citizens can share experiences may be a great way to intake crucial information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other cases, it might be best to formalise a small group that meets regularly to identify key messages and plan ahead. In every instance, it\u2019s crucial to identify the right people to collaborate with on challenging topics. <\/span><\/p>\n<h3><b>Be empathetic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before communicating, insert empathy into your messaging. Empathy is an awareness or ability to understand another person\u2019s feelings. Especially in communicating on challenging topics, it\u2019s important to put yourself in your audience\u2019s shoes. How will they feel when reading the information you\u2019re creating? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can insert empathy by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acknowledging how your audience might be feeling (confused, lost, angry, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validating your audience\u2019s feelings by using phrases like \u201cwe understand\u201d or \u201cwe value your input.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explaining your positive intent. This could be \u201cIn an effort to reduce bullying on social media, we want to provide you with tips on internet safety.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is a recent example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14873 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-Topics-Pic-1.png\" alt=\"challening-topics-pic-1\" width=\"482\" height=\"367\" \/><\/p>\n<h3><b>Assess your communications tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The tools you use to communicate can be just as important as the message itself &#8211; how are you communicating with your audience? Are your current communication tools ensuring you\u2019re reaching the right people?<\/span><\/p>\n<p><b>Email: <\/b><span style=\"font-weight: 400;\">When hurricane season was approaching, the <\/span><a href=\"https:\/\/www.govdelivery.com\/downloads\/florida-department-of-children-families-success-story\/\"><span style=\"font-weight: 400;\">Florida Department of Children &amp; Family Services<\/span><\/a><span style=\"font-weight: 400;\"> assessed the ways they were connecting with families on how to access food and other resources in the critical times following hurricanes. By using GovDelivery\u2019s communications platform, they increased their email subscribers from 2,600 to over 19,000 in order to maximise their impact when hurricanes hit. <\/span><\/p>\n<p><b>Text messaging:<\/b> <a href=\"https:\/\/www.govdelivery.com\/blog\/digital-outreach-2\/philadelphia-rise-forging-a-better-connection-with-ex-offenders\/\"><span style=\"font-weight: 400;\">Philadelphia\u2019s Mayor\u2019s Office of Reintegration Services,<\/span><\/a><span style=\"font-weight: 400;\"> or RISE, needed a platform that would help Philadelphia\u2019s ex-offenders get back on their feet. In order to increase attendance at classes and workshops, RISE used text messaging to send reminders and increase engagement in its programmes by 30 percent. <\/span><\/p>\n<p><b>Social media: <\/b><span style=\"font-weight: 400;\">When evacuations are ordered due to weather, or there is an Amber Alert for a missing child in your neighbourhood, social media and text messaging are highly effective at communicating and working toward resolving a difficult situation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14874 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-topics-Pic-2.png\" alt=\"challening-topics-pic-2\" width=\"526\" height=\"237\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nBut social media may not be the right platform in every case. For example, those who may contemplating suicide may not want to follow a suicide prevention account because of social stigma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the many reasons email and text messaging can be great platforms for communicating on challenging topics. Email communication\u00a0is the most effective way of connecting with large audiences on a regular basis, and text messaging has the highest level of engagement over any other platform. For more information on how reach can impact your outcomes, <\/span><a href=\"https:\/\/www.govdelivery.com\/blog\/reach-important-metric-without-perfect-benchmark\/\"><span style=\"font-weight: 400;\">see this recent blog post<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><b>Start with the necessary details <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have the facts that are necessary to communicate, and you\u2019ve identified that the situation is serious enough that there is a need to inform the public, it\u2019s time to connect with your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be valuable to start by letting your audience know you are assessing the situation, and will communicate again when you have more details. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other times, it\u2019s important to prepare your audience with necessary details that may be relevant if the situation progresses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a recent example from the US Federal Emergency Management Aagency that would provide evacuation routes <\/span><i><span style=\"font-weight: 400;\">if<\/span><\/i><span style=\"font-weight: 400;\"> Hurricane Matthew progressed:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14875 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-Topics-Pic-3.png\" alt=\"challening-topics-pic-3\" width=\"527\" height=\"290\" \/><\/p>\n<p>If time is on your side, develop a communications plan on major developments. Identify when the pivot points are: \u201cIf_____ happens, we\u2019ll communicate _____.\u201d This will help you stay ahead of the communications needs and be prepared for different scenarios.<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to challenging topics, it can be easier to not communicate at all. You may worry that you will be promoting the problem instead of working to find a solution. But in today\u2019s world, digital communications have the power to transform lives for the better. When the public is more informed about a challenging topic, they are able to make decisions that contribute to stronger communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicating bad or unfortunate news is never easy, but we hope that these best practices will help you. Do you have examples of how your agency navigated a challenging circumstance? Let us know at <\/span><span style=\"font-weight: 400;\"><a href=\"mailto:info@govdelivery.com\">info@govdelivery.com<\/a><\/span><\/p>\n","button":""}}]},"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]},"centered_layout_builder_clone":{"flexible_page_builder_group":{"flexible_page_builder_fields":[{"acf_fc_layout":"wysiwyg","add_menu_anchor":false,"anchor_menu_text":"","wysiwyg_group":{"show_section":true,"alignment":"left","subhead":"","headline":"","wysiwyg":"<p>Have you ever been asked to communicate about something that people need to know, but don\u2019t want to hear?<\/p>\n<p><span style=\"font-weight: 400;\">It can be one of the many challenging situations we find ourselves in &#8211; having to communicate with citizens about an unfortunate circumstance, tragedy or epidemic. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In government, these are topics like\u00a0homelessness, suicide prevention, economic downturns, criminal activity or drug addiction. These are sensitive subjects, and it can be daunting to be asked to develop entire campaigns around them.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as communicators, we know that while these topics are sensitive, the information we have can greatly impact people&#8217;s lives if conveyed in the right way, and &#8211; in some cases &#8211; could even save lives. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what are best practices for ensuring we\u2019re connecting in effective ways?<\/span><\/p>\n<h3><b>Research more than ever<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It may seem obvious, but research in challenging situations is often the most important first step to communicating effectively. As subject matter experts, we know what it\u2019s like to dig for the facts. But when it comes to sensitive subject matter, knowing what information you need can be a challenge. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There may be uncertainties that only a few people know. In the case of a natural disaster, for example, it can be hard to get information detailing the storm because the area has been evacuated. In the case of opioid addiction, medical experts at national organisations may not be the most accessible and a local university contact may be the better resource for information. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeking the right resources or experts is critical to communicating on challenging topics, so it\u2019s important to ask the right questions and take\u00a0the\u00a0time to find the right answers. Questions like:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Who has access to the information I\u2019m looking for?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Are my sources credible?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What details are needed in order to communicate in an informed way?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While researching, focus on the facts only. It\u2019s very important to head into a challenging topic with a neutral perspective. The most dangerous thing you can do when communicating on a difficult situation is to editorialise or make predictions on the outcome. <\/span><\/p>\n<h3><b>Collaborate<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s rare that a difficult topic touches only one agency or stakeholder group. As part of the information-gathering phase, you may find yourself reaching out to others for information. Gather as many experts or stakeholders around you as you can. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some cases, this might even include citizens. For a local government working to address an increase of crime in its community, holding a public meeting where citizens can share experiences may be a great way to intake crucial information.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other cases, it might be best to formalise a small group that meets regularly to identify key messages and plan ahead. In every instance, it\u2019s crucial to identify the right people to collaborate with on challenging topics. <\/span><\/p>\n<h3><b>Be empathetic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before communicating, insert empathy into your messaging. Empathy is an awareness or ability to understand another person\u2019s feelings. Especially in communicating on challenging topics, it\u2019s important to put yourself in your audience\u2019s shoes. How will they feel when reading the information you\u2019re creating? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can insert empathy by:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Acknowledging how your audience might be feeling (confused, lost, angry, etc.)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Validating your audience\u2019s feelings by using phrases like \u201cwe understand\u201d or \u201cwe value your input.\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Explaining your positive intent. This could be \u201cIn an effort to reduce bullying on social media, we want to provide you with tips on internet safety.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Here is a recent example:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14873 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-Topics-Pic-1.png\" alt=\"challening-topics-pic-1\" width=\"482\" height=\"367\" \/><\/p>\n<h3><b>Assess your communications tools<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The tools you use to communicate can be just as important as the message itself &#8211; how are you communicating with your audience? Are your current communication tools ensuring you\u2019re reaching the right people?<\/span><\/p>\n<p><b>Email: <\/b><span style=\"font-weight: 400;\">When hurricane season was approaching, the <\/span><a href=\"https:\/\/www.govdelivery.com\/downloads\/florida-department-of-children-families-success-story\/\"><span style=\"font-weight: 400;\">Florida Department of Children &amp; Family Services<\/span><\/a><span style=\"font-weight: 400;\"> assessed the ways they were connecting with families on how to access food and other resources in the critical times following hurricanes. By using GovDelivery\u2019s communications platform, they increased their email subscribers from 2,600 to over 19,000 in order to maximise their impact when hurricanes hit. <\/span><\/p>\n<p><b>Text messaging:<\/b> <a href=\"https:\/\/www.govdelivery.com\/blog\/digital-outreach-2\/philadelphia-rise-forging-a-better-connection-with-ex-offenders\/\"><span style=\"font-weight: 400;\">Philadelphia\u2019s Mayor\u2019s Office of Reintegration Services,<\/span><\/a><span style=\"font-weight: 400;\"> or RISE, needed a platform that would help Philadelphia\u2019s ex-offenders get back on their feet. In order to increase attendance at classes and workshops, RISE used text messaging to send reminders and increase engagement in its programmes by 30 percent. <\/span><\/p>\n<p><b>Social media: <\/b><span style=\"font-weight: 400;\">When evacuations are ordered due to weather, or there is an Amber Alert for a missing child in your neighbourhood, social media and text messaging are highly effective at communicating and working toward resolving a difficult situation.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14874 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-topics-Pic-2.png\" alt=\"challening-topics-pic-2\" width=\"526\" height=\"237\" \/><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\nBut social media may not be the right platform in every case. For example, those who may contemplating suicide may not want to follow a suicide prevention account because of social stigma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is one of the many reasons email and text messaging can be great platforms for communicating on challenging topics. Email communication\u00a0is the most effective way of connecting with large audiences on a regular basis, and text messaging has the highest level of engagement over any other platform. For more information on how reach can impact your outcomes, <\/span><a href=\"https:\/\/www.govdelivery.com\/blog\/reach-important-metric-without-perfect-benchmark\/\"><span style=\"font-weight: 400;\">see this recent blog post<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><b>Start with the necessary details <\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Once you have the facts that are necessary to communicate, and you\u2019ve identified that the situation is serious enough that there is a need to inform the public, it\u2019s time to connect with your audience. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It might be valuable to start by letting your audience know you are assessing the situation, and will communicate again when you have more details. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other times, it\u2019s important to prepare your audience with necessary details that may be relevant if the situation progresses. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is a recent example from the US Federal Emergency Management Aagency that would provide evacuation routes <\/span><i><span style=\"font-weight: 400;\">if<\/span><\/i><span style=\"font-weight: 400;\"> Hurricane Matthew progressed:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14875 size-full aligncenter\" src=\"https:\/\/www.govdelivery.com\/wp-content\/uploads\/image\/png\/Challening-Topics-Pic-3.png\" alt=\"challening-topics-pic-3\" width=\"527\" height=\"290\" \/><\/p>\n<p>If time is on your side, develop a communications plan on major developments. Identify when the pivot points are: \u201cIf_____ happens, we\u2019ll communicate _____.\u201d This will help you stay ahead of the communications needs and be prepared for different scenarios.<\/p>\n<p><span style=\"font-weight: 400;\">When it comes to challenging topics, it can be easier to not communicate at all. You may worry that you will be promoting the problem instead of working to find a solution. But in today\u2019s world, digital communications have the power to transform lives for the better. When the public is more informed about a challenging topic, they are able to make decisions that contribute to stronger communities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Communicating bad or unfortunate news is never easy, but we hope that these best practices will help you. Do you have examples of how your agency navigated a challenging circumstance? Let us know at <\/span><span style=\"font-weight: 400;\"><a href=\"mailto:info@govdelivery.com\">info@govdelivery.com<\/a><\/span><\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/39989","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/39990"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=39989"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=39989"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=39989"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=39989"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=39989"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=39989"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=39989"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=39989"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=39989"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=39989"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}