{"id":39913,"date":"2016-05-15T19:25:00","date_gmt":"2016-05-15T23:25:00","guid":{"rendered":"https:\/\/granicus.com\/blog\/building-digitally-connected-communities\/"},"modified":"2024-02-22T10:09:28","modified_gmt":"2024-02-22T15:09:28","slug":"building-digitally-connected-communities","status":"publish","type":"blog_posts","link":"https:\/\/granicus.com\/uk\/blog\/building-digitally-connected-communities\/","title":{"rendered":"Building digitally connected communities fit for a democracy (and the future)"},"content":{"rendered":"","protected":false},"author":11,"featured_media":39914,"template":"","resource_tax_market":[],"resource_tax_dept":[],"resource_tax_type":[164],"resource_tax_region":[],"resource_tax_outcomes":[],"resource_tax_topic":[],"resource_tax_products":[],"resource_tax_solutions":[],"resource_tax_services":[],"class_list":["post-39913","blog_posts","type-blog_posts","status-publish","has-post-thumbnail","hentry","resource_tax_type-blogs-uk"],"yoast_head":"<!-- This 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Yes, that\u2019s a much better idea \u2013 \u201ccatch \u2018em while you can!\u201d.<\/p>\n<p>Unsurprisingly, voter turnout for the PCC elections was lower in areas where no other contests were taking place. For example, Durham saw a turnout of 17%, up just 3% on 2012. Clearly there\u2019s still a long way to go before we see whole streets of residents hotfooting it to the polling station for the next election \u2013 which by the way is in 2020.<\/p>\n<p>If you want people to get involved, to switch off \u2018Bake Off\u2019 and get out and vote, you need to inspire them to participate. It\u2019s crucial people know what they\u2019re voting for and what the options could mean for them. This kind of feat involves serious planning and coordination. You\u2019ll need to launch a research-based and intelligent communications campaign which informs, excites and drives people to take decisive action.<\/p>\n<p>Sharing compelling content is key. And so is the way in which people access and \u201creceive\u201d it. This is fundamental to the success of any campaign. You have to reach audiences where they are \u2013 on the device and platform they are comfortable using. Public participation in initiatives, and most importantly in democratic decision-making, has to be made easy. The good news is, technology and digital communications have opened up opportunities to connect with audiences like never before. They can play a powerful role in engaging the public and effecting behavioural change.<\/p>\n<p>Streamlining the process by which someone can access your services, participate in an initiative, or complete a transaction (or vote!) is all-important. Let there be no obstacles, for we humans have an average attention span of\u2026 oh look, yet another billboard telling me who I should be voting for in the PCC elections. 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And so is the way in which people access and \u201creceive\u201d it. This is fundamental to the success of any campaign. You have to reach audiences where they are \u2013 on the device and platform they are comfortable using. Public participation in initiatives, and most importantly in democratic decision-making, has to be made easy. The good news is, technology and digital communications have opened up opportunities to connect with audiences like never before. They can play a powerful role in engaging the public and effecting behavioural change.<\/p>\n<p>Streamlining the process by which someone can access your services, participate in an initiative, or complete a transaction (or vote!) is all-important. Let there be no obstacles, for we humans have an average attention span of\u2026 oh look, yet another billboard telling me who I should be voting for in the PCC elections. Just kidding.<\/p>\n<p>According to recent studies, thanks to our smartphones, we have a shorter attention span than a goldfish. We focus for an average of only eight seconds, which means it\u2019s essential you connect with your audience and capture attention straight away. If it\u2019s a struggle to engage communities now, imagine how difficult it could be to sustain the attention of new and future generations of digital-natives?<\/p>\n<p>Now\u2019s the time to develop digital engagement strategies and invest in infrastructure that is fit-for-purpose for the years to come. It\u2019s exciting to see how \u201cdigital transformation\u201d projects are evolving across different industries, particularly in the public sector. The opportunities these digital developments are creating (and will create) for government organisations and citizens are tremendous. Well-connected and informed communities will be empowered to build stronger, healthier and happier societies, in collaboration with governments across the world.<\/p>\n<p>If you\u2019d like to find out how organisations are using digital communications like <a href=\"http:\/\/govdelivery.co.uk\/solutions\/communications\/\">GovDelivery\u2019s Communications Cloud<\/a> to engage more and more citizens, <a href=\"http:\/\/direct.govdelivery.com\/GD_UK_Webinar_20Tips-website\">register for our webinar<\/a> (delivered in collaboration with comms2point0) on Wednesday 18 May at 11am BST: <strong>20 Tips To Boost Your Digital Engagement.<\/strong><\/p>\n<p>Take a look at GovDelivery\u2019s <a href=\"http:\/\/govdelivery.co.uk\/downloads\/\">resources<\/a> for examples of how local and central government agencies are using our digital communication technologies.<\/p>\n","button":""}}]}},"post_slider_clone":{"posts_slider_group":{"show_section":true,"posts_slider":[{"add_anchor":false,"anchor_name":"","background_color":"green","slider_subhead":"","slider_headline":"Discover More Blogs","slider_text":"","slider_type":"blog_posts","manual_resources":false,"slider_resource_tax":"recent","add_additional_filters":false,"department_filter":false,"market_filter":false,"outcome_filter":false,"product_filter":false,"region_filter":false,"solution_filter":false,"topic_filter":false,"slider_link":{"title":"View All Resources","url":"\/uk\/learning-center\/","target":""},"slider_link_icon":false}]}},"call_to_action":{"hide_call_to_action":false,"color":"red","custom_cta":false,"custom_subhead":"","custom_headline":"","custom_description":"","custom_link":null,"custom_image":false}},"_links":{"self":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts\/39913","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/blog_posts"}],"about":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/types\/blog_posts"}],"author":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/users\/11"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media\/39914"}],"wp:attachment":[{"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/media?parent=39913"}],"wp:term":[{"taxonomy":"resource_tax_market","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_market?post=39913"},{"taxonomy":"resource_tax_dept","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_dept?post=39913"},{"taxonomy":"resource_tax_type","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_type?post=39913"},{"taxonomy":"resource_tax_region","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_region?post=39913"},{"taxonomy":"resource_tax_outcomes","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_outcomes?post=39913"},{"taxonomy":"resource_tax_topic","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_topic?post=39913"},{"taxonomy":"resource_tax_products","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_products?post=39913"},{"taxonomy":"resource_tax_solutions","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_solutions?post=39913"},{"taxonomy":"resource_tax_services","embeddable":true,"href":"https:\/\/granicus.com\/uk\/wp-json\/wp\/v2\/resource_tax_services?post=39913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}