Are you about to step into a new role at work? Is your team changing, and with that change finding they need more learning opportunities? GovLoop can help. In the meantime, see what types of learning opportunities can help your team the most.
When the Census Bureau first embarked on its digital transformation, we examined customer feedback and web analytics that looked at how users were navigating Census.gov. Both sources of information told us our site wasn’t user-friendly.
As a government agency, serving your stakeholders is at the core of your mission. You have information that your citizens need, and it’s your job as a communicator to get it to them. But getting the right information to the right people at the right time isn’t as simple as sending a letter anymore. While… Read more »
With any government program, project, or initiative, you can’t just rely on an “if you build it, they will come” strategy. If nobody knows about your initiatives or projects, they can’t make a difference. To be truly successful at your job to drive engagement with these programs, you have to capture people while they are… Read more »
By Thomas Francisco, Engagement Specialist As a communicator your job is to advance your organization’s objectives using a variety of digital communication tools. With dwindling resources and increasing demand of your time, you need to choose to spend your time where it has the most impact. But how can you best discern how you are achieving… Read more »
It’s the beginning of 2014 and, no surprise here, everyone has a different opinion on what should make the “best of” and “worst of” 2013 lists. Whether it’s the best tech innovations in government or the worst social media gaffes, everyone has something different to add. It’s not easy to sum up an entire year’s… Read more »
For government communicators and IT professionals, driving traffic to the website is one clear metric that can be tracked and analyzed over time as a measure of success. And, with Google Analytics and similar tools, you can point to increased Web traffic as part of your success as an IT professional or communicator. But in… Read more »
Our recent post on the websites three deadly sins to avoid for government websites looking to engage stakeholders and gain web traffic discussed why the majority of websites fail to attract their target audience. While many websites may struggle to meet customer expectations, especially in the public sector, there are many shining examples of government… Read more »
I saw this article recently on MarketingProfs, “Three Deadly Reasons Most Websites Fail,” outlining why most websites struggle to get the results they want. While the original post is geared toward marketing professionals, the concepts can easily be applied to communicators in the public sector looking to improve online engagement with constituents. The article discussed… Read more »
You spend hours honing and perfecting content. You’re delivering information that citizens need and want. And yet your website’s traffic numbers aren’t reflecting your effort. Why? It could be a combination of things, but there’s something you can do. To boost traffic – and help drive your organization’s mission – here are some quick tips… Read more »