Questions & Answers from December’s A/B Testing Webinar

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In December’s webinar “Creating a Culture of Testing: 30 Tests in 30 Minutes,” speakers Huw Ap Dewi of Wrexham County Borough Council in Wales and Madeline O’Phelan with GovDelivery discussed how to use testing tactics like A/B testing to improve digital metrics that lead to stronger outcomes. The audience submitted a number of great questions, and without… Read more »



Meet the Modern Citizen

We live in a self-service world. Citizens today expect information and services from government at a speed and efficiency that mirrors their experiences in the private sector. Couple that with the fact that the average attention span is only 8 seconds and there’s a real challenge for government to capture the attention of their audience,… Read more »


Best practices for improving your federal agency’s stakeholder engagement

In 2009, the U.S. Department of Interior (DOI) had to face an unsettling fact: when it came to generating stakeholder engagement, the old way of doing things just wasn’t going to cut it anymore. After conducting research, DOI realized that despite being a federal agency with a huge stakeholder base and a wealth of important… Read more »


Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 2)

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of… Read more »


Q&A from the Digital Communications Webinar with Nottinghamshire County Council (Part 1)

Recently we held a webinar with Martin Done, Service Director Communications and Marketing and Sarah Lay, Senior Digital Officer of Nottinghamshire County Council to discuss the Council’s new branding efforts and outreach to drive avoidable contact and channel shift initiatives. You can watch a replay of the webinar here.  Due to an overwhelming number of… Read more »


Measuring mission impact: one size does not fit all

The “One Size Fits All” method might work for Little League t-shirts, but when it comes to government communications, “One Size Fits All” is a real strikeout. It seems like a no-brainer to say that every organization should determine its own unique set of communications goals, delivery, and metrics, right? Surprisingly, however, this is one… Read more »


2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »