In our last blog entry on Application Process Interfaces (APIs), we demonstrated how APIs are an important – and often unseen – resource for anyone participating in the increasingly digital world. In many ways, APIs have changed the landscape in which we interact with each other, watch a show or consume content. For public sector… Read more »
At King County, Wash., we re-imagined the press release experience, starting with the story’s online version and carrying through the pitch email we send to reporters. Our new strategy allows us to track data on which reporters engage with our press releases so we can learn who is interested in which subjects.