With video increasingly becoming the content of choice for consumers, it’s important to make sure that information is accessible to everyone. A great way to do that is providing closed captioning on all of your video. Need more convincing? Here’s just a few reasons to consider it. It helps everyone access public content Many people… Read more »
About a decade ago, Malcolm Gladwell published his bestselling book The Tipping Point: How Little Things Can Make a Big Difference. In the book, Gladwell says, “the success of any kind of social epidemic is heavily dependent on the involvement of people with a particular and rare set of social gifts.” He categorizes these people… Read more »
In the current heated political climate, lots of air time is given to the failures of the opposing party. “This policy was a total failure.” “That idea cost us a fortune and nothing worked.” “That was a horrible idea, and I will work to reverse it.” This kind of rhetoric highlights two important issues that… Read more »
Scott Burns, CEO and co-Founder of GovDelivery, provides insights for how government agencies can leverage the power of social media. Watch the video to hear Scott discuss social media as part of an integrated communications strategy that incorporates email and text messaging/SMS to fight through the “noise.” What do you think? How did your government… Read more »
Aaron Smith of the Pew Research Center found that 40% of people surveyed go online to find government data!