How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


GovDelivery Awarded G-Cloud III Framework Contract

By Kathy Kyle, Digital Communications Consultant at GovDelivery GovDelivery was recently awarded a G-Cloud III framework contract for its Software-as-a-Service (SaaS) cloud-based solutions, making it easier for government to reach more people. G-Cloud III is important as it continues to enable UK public sector departments and organisations to easily access centrally negotiated deals and transact… Read more »


Universal Credit Implementation: Meeting the Communications Challenge

The most extensive reform to the UK welfare system in five decades- Universal Credit – is underway and presents some unique challenges and opportunities, as outlined in a recent article in The Guardian. With a change this massive, how does the UK government implement Universal Credit consistently and communicate clearly with its citizens? Defining the Change… Read more »


Email Finds New Life in Integrated Campaigns

There’s a school of thought that says email is outdated – that people are moving to social media channels (Facebook, Twitter) and mobile text messaging. Many think the generation entering the workforce today sees email as an ‘old-fashioned’ communication medium. So, should forward-looking government agencies focus their digital communication strategies on social media and mobile… Read more »


Social Media Strategy: More Than Posts and Tweets

Social media seems so easy. Getting a social media presence going is as simple as setting up an account and starting to post or tweet. It’s tempting to hire someone to get started – and check off that ‘social media’ box in e-government initiatives. But this approach results in isolated social media outposts that don’t… Read more »


Does channel shift require cultural shift?

We’ve been writing about ‘channel shift’ in government for some time. The benefits of using new digital channels for citizen communications are clear – the Cabinet Office expects the UK government to realise savings of 1.2 billion pounds sterling by 2015 through its Government Digital Strategy. So, what’s holding us up? It takes more than… Read more »


Trends Point to Opportunities for Government Efficiencies

Customer service, collaboration, and mobile communications top the list of trends important to UK government in 2013, according to results of a GovDelivery survey of nearly 100 individuals. The respondents – individuals within the UK government — identified the top trends from a list of hot topics, such as big data/open data, cybersecurity, budgets, technology… Read more »


Expanding Communication to Citizens During Sequestration

By Lance Horne, General Manager, GovDelivery Federal Team No one thought it would happen. If you look back at all the news stories and interviews, no one in the Federal government believed that sequestration would actually happen. But here we are, and it’s clear that sequestration is making an impact. In my last post, I… Read more »


Digital communications improve customer service

In an era of limited resources, governments need to build strong relationships with citizens and stakeholders, and what better place to start than by improving customer service. That’s just what public sector entities in the United Kingdom plan to do. In a GovDelivery survey of almost 100 UK government employees, respondents identified customer service as… Read more »


How NHS could benefit from proactive public health alerts

By Kathy Kyle, Digital Communications Consultant, GovDelivery A recent BBC article explores how the National Health Service (NHS) has spent £13 million on public relations and whether the Trust and the public is receiving value for money. Some NHS Trusts have commented that the use of PR firms is necessary to educate the public on… Read more »