Want to Change the World? That’s Marketing

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At GovDelivery, we work with organizations solving big problems. For communities across the country, governments are changing the environments we live in, providing the access to care we need and enhancing our abilities to live our best lives. The new reality is that in order to continue to accomplish real-world outcomes, the public sector must… Read more »


Increase Message Engagement With A/B Testing

Have you heard we launched the new Advanced Package for the Communications Cloud recently? Within the Communications Cloud, the enhanced functionality includes pre-built campaigns, segmentation, and A/B testing — an area we will explore in depth today. You know those meetings, where your team is endlessly debating communications strategy, trying to ensure you have the… Read more »


Just Launched: Package of Advanced Marketing Capabilities for Government Communicators

Scale, Engagement, and Time Matter — Advanced Package for the Communications Cloud are the Solution Big news today at GovDelivery… Today we officially launched a package of advanced marketing capabilities available through the GovDelivery Communications Cloud to improve the citizen customer experience.  The timing couldn’t be better after just wrapping up the commemoration of National Customer Service Week. Our… Read more »


Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to… Read more »