What’s Next In Digital Communications- Upcoming Webinar

Among the vast majority of choices that are available to us on a recurring daily basis, the idea of choosing “correctly” can seem exhausting and never-ending.       “Sushi or that amazing taco salad at that one place around the corner?” “Should I send the kids to public or private school?” “When is the best time to… Read more »


Insights for Government Organizations: Responding to Public Opinion with 2013 Trends

The results of a national survey recently released by the Pew Research Center reveals that favorable approval ratings for state and local government continued this year while opinions of the federal government hit a new low. The survey conducted this March with 1,501 adults from all 50 states resulted in positive ratings across party lines… Read more »


Insights on Successful Emergency Communication Plans from Adelaide O’Brien, Smart Government Strategies Research Director

In today’s world, government agencies need to leverage digital platforms to provide better customer service to citizens, especially in times of emergency. Organizations with more responsive emergency communications reach the public quickly and effectively during natural disasters and other threats to citizens and property. GovDelivery recently interviewed Adelaide O’Brien, research director of Smart Government Strategies… Read more »


Integrating Government Social Media and Email Communications

In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help… Read more »


2013 Best Practices in Digital Communications- Upcoming Webinar

Keeping up with the latest in digital communication tools and strategies can be a challenge in any organization. As a government communications professional, you probably face additional unique challenges as well. Being able to effectively reach particular groups of people in emergencies, for example, is one situation that can mean the difference between life and… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


How to Gain Subscribers During Special Events

Many government organizations and agency departments plan and promote special events or seasonal occasions that relate to the constituency they serve and support. Highlighting these events through communications and digital content provides a fun and timely way to interact with the public, and can even serve as a platform for gaining subscribers and engaging citizens… Read more »


Top 10 Email Don’ts

Recently, I wrote an article on how to create mobile-optimized emails. That blog post provided tips on how to improve the experience of reading email on a mobile device, which led me to think about what you shouldn’t do when creating emails. So, here are some things to keep in mind when putting together your… Read more »


How to write and send a marketing email

Guest Post by Darren Caveney, co-creator of comms2point0 and Vice Chair of LGcomms Email? Send them an email? But, hasn’t the world all shifted across to social media, I hear you cry? Well yes and no. A whopping 94% of UK adults have an email address (source: Ofcom, 2012) That knocks into a cocked hat… Read more »


GovDelivery Awarded G-Cloud III Framework Contract

By Kathy Kyle, Digital Communications Consultant at GovDelivery GovDelivery was recently awarded a G-Cloud III framework contract for its Software-as-a-Service (SaaS) cloud-based solutions, making it easier for government to reach more people. G-Cloud III is important as it continues to enable UK public sector departments and organisations to easily access centrally negotiated deals and transact… Read more »