Digital Engagement Strategy Series: Tell a Story (4)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog series will go into each of these basics reviewed in our webinar on Stakeholder Engagement in Federal Government to provide… Read more »


Finding Your Untold Stories

By Amy Larsen, Client Success Consultant When I talk with state and local government organizations that are interested in communicating more with the public, there is a usually a pretty consistent idea on what kinds of information should go out to citizens. Far and away the messages we see most frequently from state and local… Read more »


What the Super Bowl Tells Us about Government Communications

I’m one of those people who watch the Super Bowl for the ads. And I’m not alone. In a survey released by USA Today, 78% of Americans look forward to the Super Bowl commercials more than the game. And who can blame us? Super Bowl ads over the years have been iconic. Contently wrote an… Read more »


The Power of the Message

GovDelivery CEO and co-Founder, Scott Burns, presented at our annual federal digital communications event in December. He was excited to follow-up on the message our keynote speaker, Paul Smith, shared: the importance of storytelling. Armed with the experience of working with more than 1,000 government organizations worldwide, Scott took a look at a critical component… Read more »


Why Government Communicators Should Tell More Stories

Paul Smith, the author of the best-selling book, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, presented to over 450 people tuning in via webcast and in person as our federal digital communications event keynote speaker. In his keynote, Paul explained just why government communicators should use stories… Read more »


The Communications Milkshake

If three is company, then three hundred is one heck of a party. At last year’s Federal Digital Communications event, “The Transformative Power of Communications,” over three hundred attendees listened to presentations and panel discussions by some of the industry’s leading experts. Featuring a keynote address by Peter Sims, best-selling author of Little Bets, the… Read more »


Marketing: Cleaning Up a Dirty (Government) Word

By John Cook, Vice President of Marketing, GovDelivery When you hear the word “marketing” in the context of government do you cringe? As a marketing director, marketing is not a dirty word. It is what I do. However, I fully understand that in government circles, marketing has traditionally been deemed unnecessary and even undesirable. But… Read more »