Shifting to digital channels of engagement with citizens can be a great way for the public sector to save money and increase efficiency. But what exactly does channel shift look like in those instances? And how can agencies achieve channel shift when they are leveraging outdated tools? Granicus brought together a few experts to answer… Read more »
Have you ever had a digital interaction with someone – a text, a social post, or an email – that was interpreted totally different than it was in person? While there are countless ways to communicate, in-person meetings have the ability to connect people and issues on a different level. With meaningful input opportunities, and… Read more »
In an increasingly connected world, the public’s demand for quick, concise updates on pressing topics grows every day. Just a decade ago, government agencies did not use social networks to engage with the public. Many platforms did not exist and those that did were used on for social interaction alone. But that has changed. Social… Read more »
Social media can be a very powerful tool for government organizations to connect with citizens. Whether you are using social media to alert a neighborhood of a crime, or are promoting an upcoming event, platforms like Twitter, Facebook and LinkedIn can inform your audience in a highly-effective and timely way. As organizations are using social… Read more »
Every second, 110 people open a GovDelivery email. Of the billions of messages that are sent to over 120 million users each year, we have the intel on how people are engaging with content from government organizations. Data can be helpful when developing an effective communications strategy, which is why we’ve gathered the top stats you… Read more »
Here are your burning social media questions answered: 1. What is the ideal length for video content? When it comes to short-form video apps like Vine or Snapchat, video content length is capped at 6 and 30 seconds respectively – making them ideal for organizations that don’t have a full media production team or those… Read more »
In the early 2000s, the social landscape looked vastly different. No Facebook. No Twitter. No Instagram. It would be quite a while until the first iPhone was introduced and acronyms like LOL, OMG and TTYL would enter the picture. But even back then, Granicus was starting to see our client list grow, and today millions… Read more »
There is no “secret sauce” to get the best digital engagement , but there are tips you can incorporate into your communications plan to help boost your engagement numbers. Check out the 20 tips now.
The North Lanarkshire Council has always known social media was an important part of their digital outreach strategy. When the council decided to bolster that strategy even more with email communication, they found their already large audience growing even more.
Welcome to the last installment of our conversion series. After detailing a series of methods to convert audiences through email and text message, today we will dive into another converting marketing channel: social media. The key to any successful campaign is to use multiple mediums to reinforce your organization’s message. Marketing through multiple channels not only… Read more »