You serve a wide variety of citizens with diverse needs. Anticipating and recording their behavioral responses to outreach — let alone putting a measure of value on those responses — can seem like a winding road of guesswork. The distance between outreach and outcomes is broad and intricate. How can you reliably measure the ROI of your communications?
“We can no longer ignore financial accountability in the public sector. We must place a financial value on the impact our communications make.” -Guy Dominy, author of Measuring the Value of a Subscriber. Financial accountability in the private sector usually translates into proving to your boss that the marketing dollars you spent translated to sales.… Read more »
(Originally posted by Dan Slee on Comms2Point0, check out the full white paper on the value of an email subscriber in the whitepaper here). By Dan Slee A while back I helped with some comms planning for a web project that aimed to link members of the community with groups and clubs in their area. There… Read more »
At this year’s annual Digital Communications Tour stop in Washington DC, officials from three government agencies presented to hundreds of their peers on the latest innovations in digital communications in federal government. Below is a snapshot from the panel session highlighting Kent Politsch, Chief of Public Affairs for the USDA Farm Service Agency (FSA), and… Read more »