Learning from Lululemon: Communication Do’s and Don’ts

In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response… Read more »


Understanding your audience: The DOI’s communications cocktail

The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in… Read more »


How to Make Your Website Mobile Friendly with Responsive Design

As you may know, the digital online world has definitely adopted the mobile friendly idea. For me, as a designer and web developer, I continuously look back on recent projects to adapt and apply changes as necessary. Earlier this year, my largest project was to redevelop the GovDelivery.com site into a mobile friendly responsive site.… Read more »


Connecting the Dots: Cross-Promotion for Government on Social Media

Government communicators work to gain the public’s attention, spark conversations and drive community engagement to promote and improve the mission of their organization. The first step in getting citizens to sit up and take note is to provide services that are better, faster and more effective at meeting the public’s needs. Once your agency launches… Read more »


Seeing it in action: SBA Case Study

By this point you’ve read our posts about digital communication management, Beyond Email Lists and Delivering the Right Message in the Right Way, so you know some of the benefits and features of DCM. But you want to see what it all amounts to. What you’re saying, in other words, is “Show me the money!”… Read more »


Washington State Residents Now Get Real-Time Traffic Alerts

By Richard Fong, Technology Project Manager Moderate impact. Low impact. Collision. Cleared. If you travel on highways anywhere, wouldn’t it be nice to have these types of messages delivered to your email or phone so you could anticipate a change in your route and save time? With some cool technology, the Washington State Department of… Read more »


The Collaborative Economy: An Altimeter Group Research Report

A couple of weeks ago I attended a conference where the keynote speaker, Jeremiah Owyang from the Altimeter Group, presented his latest research report, “The Collaborative Economy.” The premise of the report is that social technologies have changed everything from communications to marketing to customer care, which has brought us to an era of consumers… Read more »


Irrelevance

Guest post by Jim Garrow, Operations and Logistics Manager, Philadelphia Department of Public Health When I imagined the future of government communications, I would envision morning meetings, where the comms team (ha!) gets together, each over their own personal blend of Starbucks or locally-sourced coffee (double ha!), discusses what news is breaking, reviews where the… Read more »


The One-Two Punch in Emergency Communications

Emergency communications is a critical process to get right. It literally is the difference in saving more lives when a disaster strikes. So, what exactly is the one-two punch needed to be truly effective when communicating with the public during emergencies? Maximum outreach plus multichannel distribution. This combination is an absolute necessity for today’s emergency… Read more »


Beyond Email Lists: Transforming Email Subscriptions

Almost as soon as email was created, people started creating email lists so they could reach others with related interests. Email list software like LISTSERV became a vital way for communities of people to interact with each other. In 2013, email is still incredibly valuable as a communication channel, playing an important role in government… Read more »