Authentic Reach: The What, Why, and How


One of the most important first steps in any digital communications strategy is building an active and engaged audience. Most often, citizens who raise their hand and opt in to your messages are more likely to be engaged long term. In the recently launched 2017 Granicus Benchmark Report, we use the term “authentic reach” as… Read more »

Reach: The Most Important Metric Without a Perfect Benchmark

This week, GovDelivery published the first-ever digital benchmark report for the public sector that measured data from 1,800 government organizations and compiled critical metrics from billions of digital messages. In addition to key findings and benchmark metrics like open and click rates, the report identifies reach as the most important metric to watch for public… Read more »

The changing face of Facebook: What orgs should do now that organic reach is ending

Recent policy updates could mean the end of organic social media marketing on Facebook. Find out how you can shift your digital strategy so you don’t miss a beat.      Last November, Facebook announced that beginning in January of 2015, it will limit the amount of “overly promotional” posts that show up organically in… Read more »

Do numbers no longer matter?

After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C.… Read more »