Pitching a Press Release? Forget Social, Try Email

In recent years, social media channels have taken the limelight as the preferred platform for communications and connectivity to the masses. Organizations wishing to disseminate information broadly and efficiently are embracing social media as one of their core marketing tools, even using outlets such as Facebook, LinkedIn and Twitter to pitch press releases to journalists.… Read more »

Trust, reach, and individual connections: Scott Burns on the Power of the Message

Our CEO Scott Burns closed out this year’s U.K. digital communications event with some important insights into something we’ve talk about often on this blog, “The Power of the Message”. As Scott notes in his introduction, the climate of public sector communications has changed a lot over the years. A decade ago, government agencies would… Read more »

Finding Your Untold Stories

By Amy Larsen, Client Success Consultant When I talk with state and local government organizations that are interested in communicating more with the public, there is a usually a pretty consistent idea on what kinds of information should go out to citizens. Far and away the messages we see most frequently from state and local… Read more »

2014 UK & Europe Client Newsletter

By Dave Worsell, Director, Government Solutions, GovDelivery UK 2013 has flashed by. It’s been a busy year for the GovDelivery team and we’re delighted to have welcomed a very large number of new clients the past year including HMRC, Office for National Statistics, Devon, Birmingham, Thurrock, Stockport, Rotherham, Vale of Glamorgan… in fact far too… Read more »

Email Wins Again

88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business.  With the steady attention to emerging social media platforms… Read more »

The Power of the Message

GovDelivery CEO and co-Founder, Scott Burns, presented at our annual federal digital communications event in December. He was excited to follow-up on the message our keynote speaker, Paul Smith, shared: the importance of storytelling. Armed with the experience of working with more than 1,000 government organizations worldwide, Scott took a look at a critical component… Read more »

A Gov Communications Year-in-Review [Infographic]

Which messages coming from the public sector made the greatest impact in 2013? What topics saw increased interest from the public? Which government organizations reached more people than ever by networking with their peers? Our year-in-review digital communications reports take a look at the 6 billion messages sent out by government organizations to sum up… Read more »

6 Ideas for Federal Tech Reform

By Steve Ressler, Founder of GovLoop It was recently reported by the Wall Street Journal that the Obama administration is working on a technology reform agenda. In the wake of the difficult HealthCare.gov roll-out, there’s been a lot of discussion on how to improve tech procurement and delivery. As such, I thought I’d write my 6 ideas on… Read more »

Why Government Communicators Should Tell More Stories

Paul Smith, the author of the best-selling book, Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire, presented to over 450 people tuning in via webcast and in person as our federal digital communications event keynote speaker. In his keynote, Paul explained just why government communicators should use stories… Read more »

Do numbers no longer matter?

After reading through what may have been my hundredth list of government communications, social media, and technology predictions for the new year, I came across one prediction that warranted a break in my obsessive trend reading: “numbers no longer matter.” In the Huffington Post’s list of 12 social media predictions in 2014, author Penny C.… Read more »