Goodbye, 2017. It’s been quite a year. It had its up, its downs and its downright questionable moments. But one thing’s for sure: A lot has happened. That’s certainly the case at Granicus. Following the merger of Granicus and GovDelivery last year, we rebranded under a new, unified name. We’ve grown by helping more government… Read more »
Until recently, content marketing wasn’t seen as a necessity in government; it was viewed as a luxury. If an organization was able to publish the occasional blog post or graphic on social media, that was a win. But more and more, the public sector is understanding the value that content marketing can have on reaching,… Read more »
In my many years working with public sector organizations, one question comes up over and over again particularly at the more senior levels of government: How can we be more _________ (fill in the blank with nimble, results-oriented, customer-driven, efficient, or any other adjective out of the MBA vocabulary) like the private sector? The reason… Read more »
To best communicate technical or sensitive information to your audience, consider integrating video into your communications plans in a greater way. Until recently, video work has been an expensive, highly technical and time-consuming tool. Digital experts were often times outsourced from private firms to get you a 90-second PSA useful for just one campaign. For… Read more »
Our own Bob Ainsbury was recently awarded the 2016 Titans of Technology award by the Minneapolis/St. Paul Business Journal. Help us celebrate and read about his accomplishments with us here!
Despite good intentions, many public sector organizations fall short when it comes to converting their audience. Some organizations excel in high-level functions like attracting and engaging customers, but struggle with bottom-of-the-funnel actions like customer conversions and renewals. While it’s great to have organizational awareness, at the end of the day your agency success comes down… Read more »
Engagement is the name of the game in 2014. According to a recent GovDelivery survey of local, federal, and UK government agencies, forty percent of respondents named increasing stakeholder engagement as their number one communications objective this year. Better communication strategies lead to better stakedholder engagement, and more importantly, better engagement leads to more mission… Read more »
By: Dan Slee Originally posted on The Dan Slee Blog It’s always good to see slow burning success… and even more so when it comes for people who have worked hard on it. John Fox spent a fair chunk of time at Sheffield City Council on a range of projects and working to get customer services… Read more »