Increase Message Engagement With A/B Testing

Have you heard we launched the new Advanced Package for the Communications Cloud recently? Within the Communications Cloud, the enhanced functionality includes pre-built campaigns, segmentation, and A/B testing — an area we will explore in depth today. You know those meetings, where your team is endlessly debating communications strategy, trying to ensure you have the… Read more »

4 foolproof steps to nurturing and retaining email subscribers

So you’ve followed some of the ideas from our previous posts and gotten people to subscribe to your lists—now what? First and foremost: welcome them! Sending a short, automated email that welcomes new audience members lets them know what kind of information they’ll be receiving, and thanks them for signing up is a great way… Read more »