How a Local Government in Wales Used Digital Tools to Increase Its Impact

Public-Sector-Conference

On Thursday in London, hundreds of government communicators gathered for the annual Public Sector Communications Conference – a full day of presentations from experts on how digital communications can improve citizen engagement. Attendees left with real-world strategies to help their organizations make a difference, like what digital tools are the most impactful for enhancing the… Read more »


Build your audience first: 7 ways to grow your reach for greater impact

Delivering a great citizen experience starts with building an audience to receive it. Fortunately, numerous digital channels and strategies exist to help you grow your reach and make an impact – here are just a few.    Public sector organizations are using digital communications to transform the citizen experience in a variety of ways, whether… Read more »


When Social Media gets Ugly

By Amy Larsen, Client Success Consultant at GovDelivery Social media can be a beautiful thing. With unlimited possibilities for connections with billions of people worldwide, friendships can be strengthened, families can connect across the globe, and loyal customers can become raving fans, even friends, of your organization. But like most things, social media has a… Read more »


Phishing and Spoofing: What the Public Sector Needs to Know

By the GovDelivery Security Team As a government communicator, you know your organization is constantly in the spotlight, and a phishing scam causes one fire you hope you never have to put out.  But when you operate with a high profile, you’re much more likely to become a target for phishers and spoofers. Here are… Read more »


Answering Your Questions on Citizen Engagement: Part 2

This post is a continuation from last month’s blog answering some of the questions we received during and following our Citizen Engagement webinar with insights from Ruthbea Clarke of IDC Government Insights and Mary Yang of GovDelivery. In the last post, we were able to compile the responses to questions answered during the webinar. Here… Read more »


How to Track What Happens After the Click

By: Thomas Francisco, Engagement Specialist While, Google Analytics doesn’t automatically track file downloads, the good news is that getting it to track downloads doesn’t take a tremendous amount of effort on your end. Check out my last post on “Tracking, Measuring and Reporting What Happens After The Click: Measuring Your Most Effective Communication Channels” for more background… Read more »



Transitioning from Candidate or Nominee to Office Holder

In 2014, new office holders and their communications teams will find new opportunities and challenges when they leave the campaign trail or the nomination hearings and take office. As you begin your new positions, you can expect to be flooded with action items, but what about your communications? You’ve spent months reaching out and connecting… Read more »