To see more examples of agencies that have used digital best practices to improve engagement and grow revenue, check out the Communications Cloud, the features available in the Advanced Package and the video recording of yesterday’s webinar. If you’ve worked in a government agency, you’re familiar with always trying to do more with less. While… Read more »
Using new and old technologies to advance the way agencies communicate with citizens is great, but everyone must keep a bigger goal in mind: improving citizen lives. Scott Burns, GovDelivery’s CEO and Co-Founder reminded the audience of that goal at DCcomm16.
You serve a wide variety of citizens with diverse needs. Anticipating and recording their behavioral responses to outreach — let alone putting a measure of value on those responses — can seem like a winding road of guesswork. The distance between outreach and outcomes is broad and intricate. How can you reliably measure the ROI of your communications?
Looking for a magic formula for your digital communications efforts? There may not be one right or wrong answer, but there are ways to test different channels of communication for their effectiveness with your audience.
Despite being responsible, hard-working adults, we all get hit by the procrastination bug every now and then—particularly when the weather is warm and we’d rather be eating barbecue in the backyard than sitting behind a computer. If you’ve been considering nominating your organization for our annual Outreach and Impact Awards but haven’t yet gotten around to… Read more »
Originally Posted on Comm2Point0. By Dave Worsell, Director of Government Solutions at GovDelivery Europe. Every journey starts somewhere. The easier the first step the faster it becomes to reach the destination. Here at GovDelivery we know we aren’t the final destination and we definitely aren’t one of the many distractions along the way. However, we are one… Read more »
By Lucas Pillman, Technical Implementation Consultant at GovDelivery Are you reposting the content of the emails you send to stakeholders on your website? If not, you are missing out on two important benefits that can easily upgrade your current communications: increased SEO and outreach. Increased SEO Search engines love to see original and new content… Read more »
By Amy Larsen, Client Success Consultant When I talk with state and local government organizations that are interested in communicating more with the public, there is a usually a pretty consistent idea on what kinds of information should go out to citizens. Far and away the messages we see most frequently from state and local… Read more »
In the era of social media, where people are accustomed to sharing everything all the time, news spreads like wildfire. One mistake by an organization and a communications crisis is born. While certainly no communications team wants to deal with a crisis, it’s a part of the job and an important one at that. Response… Read more »
Like you, we’re breathing a giant sigh of relief that the federal government shutdown has ended and that hundreds of government employees are finally able to go back to work. But as much as you may want to jump back into the projects you were working on, it’s hard to ignore that the public’s confidence… Read more »