Understanding your audience: The DOI’s communications cocktail

The U.S. Department of the Interior (DOI) Director of Digital Strategy, Tim Fullerton, knows a thing or two about making lemonade. When he took over the department’s digital communications in 2009, the DOI had no content management system for its website, no social media accounts, no video capabilities and no dedicated staff.  It was, in… Read more »


Vine: Government’s 6 Seconds to Shine

It’s likely that you have heard of Vine in recent months. For those of you who haven’t (or who have, but aren’t exactly sure what it is) Vine is a mobile app by Twitter that allows users to create and post short, 6 second video clips. In turn, the videos can be uploaded, shared and… Read more »


The Way Forward to a More Innovative Government

By John Simpson, Federal Consultant In July 2012, the Partnership for Public Service and Deloitte published a report based on analyzing data from the 2011 Office of Personnel Management’s (OPM) Federal Employee Viewpoint Survey to summarize the sentiments of government employees on their view of innovation in their working environment. While a significant majority of… Read more »