Reach: The Most Important Metric Without a Perfect Benchmark

This week, GovDelivery published the first-ever digital benchmark report for the public sector that measured data from 1,800 government organizations and compiled critical metrics from billions of digital messages. In addition to key findings and benchmark metrics like open and click rates, the report identifies reach as the most important metric to watch for public… Read more »

Digital Engagement Strategy Series: Measure and Analyze Outreach Results (3)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you… Read more »

Top 7 Email Metrics You Should Be Measuring

By John Simpson, Engagement Consultant at GovDelivery  Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every… Read more »