Fighting misinformation: communications during the Ebola outbreak

Ebola has arrived in the United States, bringing with it endless questions from the public and fear about what will happen next. Local, national and international news media outlets are devoting hours of coverage to Ebola “what ifs.”  So it’s inevitable that along with that coverage comes the dark side of communications: rumors and misinformation.… Read more »


Pitching a Press Release? Forget Social, Try Email

In recent years, social media channels have taken the limelight as the preferred platform for communications and connectivity to the masses. Organizations wishing to disseminate information broadly and efficiently are embracing social media as one of their core marketing tools, even using outlets such as Facebook, LinkedIn and Twitter to pitch press releases to journalists.… Read more »