Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to… Read more »



Digital Engagement Strategy Series: Measure and Analyze Outreach Results (3)

By John Simpson, Engagement Consultant at GovDelivery There are a few basic components that anyone can leverage when beginning to develop the framework for their digital engagement strategy or evaluate an existing one. This blog post is part of a larger series tied to our recent webinar on Stakeholder Engagement in Federal Government. If you… Read more »


Top 7 Email Metrics You Should Be Measuring

By John Simpson, Engagement Consultant at GovDelivery  Most government organizations don’t need to be convinced of the importance of email and its impact in reaching key audiences and getting people to take action. However, not every organization knows how to best measure the results of its outreach or even what metrics are available. Although every… Read more »


Measuring mission impact: one size does not fit all

The “One Size Fits All” method might work for Little League t-shirts, but when it comes to government communications, “One Size Fits All” is a real strikeout. It seems like a no-brainer to say that every organization should determine its own unique set of communications goals, delivery, and metrics, right? Surprisingly, however, this is one… Read more »