You’ve heard it many times: the term “marketing” used interchangeably with “public relations.” But are they really the same thing? While they may support one another and can be used to drive a similar outcome, marketing and public relations are very different. The differences lie primarily in the ways marketing and public relations contribute to… Read more »
At GovDelivery, we work with organizations solving big problems. For communities across the country, governments are changing the environments we live in, providing the access to care we need and enhancing our abilities to live our best lives. The new reality is that in order to continue to accomplish real-world outcomes, the public sector must… Read more »
How do we drive audience attendance at GovDelivery? Here are five tips we’ve learned along the way.
Welcome to the last installment of our conversion series. After detailing a series of methods to convert audiences through email and text message, today we will dive into another converting marketing channel: social media. The key to any successful campaign is to use multiple mediums to reinforce your organization’s message. Marketing through multiple channels not only… Read more »
Welcome to the second installment of the conversion series. After detailing lapsed buyer campaigns, this week we will explore cart abandonment, another online conversion technique with high yield. Conversions are important for public sector organizations, so make sure you read on to understand each aspect of online conversion opportunities! Who are “Cart Abandoners”? Cart abandoners,… Read more »
Despite good intentions, many public sector organizations fall short when it comes to converting their audience. Some organizations excel in high-level functions like attracting and engaging customers, but struggle with bottom-of-the-funnel actions like customer conversions and renewals. While it’s great to have organizational awareness, at the end of the day your agency success comes down… Read more »
Sometimes you can see the sunset, and it is a beautiful thing. But when the sun is setting on your role and your ability to contribute to the organization you serve, it’s troubling. That is happening for many public sector communicators, and there is still time to change and turn this disappointing sunset into a… Read more »
88% of marketers believe that email marketing does or will produce a return on investment (ROI) for their organization, according to a recent MarketingProfs article. According to the same article, nearly two-thirds of marketers surveyed also say that email is at the core of their business. With the steady attention to emerging social media platforms… Read more »