Post once, publish everywhere to reach staff, stakeholders and email subscribers. Conversely, Facebook posts stay on Facebook. Tweets stay on Twitter. Blogs centralize the story, and you can easily distribute it from there.
At King County, Wash., we re-imagined the press release experience, starting with the story’s online version and carrying through the pitch email we send to reporters. Our new strategy allows us to track data on which reporters engage with our press releases so we can learn who is interested in which subjects.
Communication plays a pivotal role in public health. From disease prevention, to helping parents provide healthy meals for their children, effective public health outreach can have a life saving impact on communities. Today’s public health teams have more choices than ever when it comes to tools to reach their audiences, but some agencies have found unique ways to gain traction… Read more »
I’d venture to say that for most of us working in or with government, the more people we can reach effectively, the better off we are. Here are three not-so-obvious ways to do this. For additional best practices like this, be sure to download our newly released guide: Public Sector Digital Management Communication: The Critical… Read more »