Integrating Government Social Media and Email Communications

In previous blogs you’ve heard about how government organizations are embracing digital communication channels – replacing traditional face-to-face and paper-based methods – to share information with citizens and other stakeholders. In fact, Britain’s coalition government announced last month that it would be providing ‘Twitter exclusives’ to journalists to bolster its social media image and help… Read more »

Social Media Strategy: More Than Posts and Tweets

Social media seems so easy. Getting a social media presence going is as simple as setting up an account and starting to post or tweet. It’s tempting to hire someone to get started – and check off that ‘social media’ box in e-government initiatives. But this approach results in isolated social media outposts that don’t… Read more »