When the Census Bureau first embarked on its digital transformation, we examined customer feedback and web analytics that looked at how users were navigating Census.gov. Both sources of information told us our site wasn’t user-friendly.
There are many ways to tell a story. In my last post, Jazz Up Text with Graphics to Capture Reader Attention, I discussed why infographics are so important to communicators – and to the story you’re trying to tell. From comic-like images to instructional diagrams to traditional charts and graphs, visuals can increase readership and… Read more »
One small change can make the difference between your digital communications getting read or ignored. And it’s an easy change to make. Simply add graphics to your text and you’ll get more traffic, increased readership, and better search engine optimization (SEO). The increases can be quite dramatic. High quality visuals are 30 times more likely… Read more »