Email Finds New Life in Integrated Campaigns

There’s a school of thought that says email is outdated – that people are moving to social media channels (Facebook, Twitter) and mobile text messaging. Many think the generation entering the workforce today sees email as an ‘old-fashioned’ communication medium. So, should forward-looking government agencies focus their digital communication strategies on social media and mobile… Read more »


Don’t Sequester Your Agency from Employees During Sequestration

By Lance Horne, General Manager, GovDelivery Federal Team I’m taking on a topic today that few want to think about, let alone manage: sequestration. Like many of you, I find it ironic that when the Budget Control Act (BCA) of 2011 was passed, the unspoken goal was to avoid sequestration. Passing the BCA was intended… Read more »


How NHS could benefit from proactive public health alerts

By Kathy Kyle, Digital Communications Consultant, GovDelivery A recent BBC article explores how the National Health Service (NHS) has spent £13 million on public relations and whether the Trust and the public is receiving value for money. Some NHS Trusts have commented that the use of PR firms is necessary to educate the public on… Read more »


Is There a Best Time to Send an Email?

By Anna Stroncek, Marketing & Communications Intern, GovDelivery With an average of 144.8 billion e-mails sent worldwide on a daily basis, a continually daunting question weighs on the minds of almost all those involved in digital communications: “When is the best time to send an e-mail?” A typical corporate user receives approximately 110 e-mails per… Read more »


Reaping Big Results from Big Data

By Lance Horne, General Manager, GovDelivery Federal Team I’ve covered a variety of topics in the past few weeks, including better government-to-citizen communications and cloud computing. Today, I’m going to delve into an area that is quite intriguing to me: big data. As a government agency, effective outreach to citizens can deliver a vast set… Read more »


Is “big data” essential or the latest marketing-driven buzz word?

By Brent Kastner, CTO, GovDelivery As a self-confessed gadget geek, I tend to have the latest cell phone in my pocket, but do I really need the most up-to-date phone? That question is similar to the question government leaders must ask themselves when faced with new technology options. For example, the “big data” buzz continues… Read more »


Reach Out and Touch Someone

By Lance Horne, General Manager, GovDelivery Federal More than 30 years ago, an ad agency came up with a tagline to soften AT&T’s image and position the company as an indispensable element of everyday American life: “Reach out and touch someone.”  After spending the last 15-plus years working within the public sector in a variety… Read more »


Zombies and Buzzwords – Communication Strategy That Gets Inside Your Brain

As your organization fills the fresh slate of 2013 with a new communications strategy, consider the issues and topics that make you squirm. Many government agencies struggle year after year with the same topics that are either uncomfortable for the org or are avoided by the public. Citizens shy away from topics that make them… Read more »


Top 10 Most Viewed Blog Posts on Reach the Public

I know 2013 started just over a week ago, but it already feels like it’s been weeks since I celebrated the holidays and New Year’s with my family and friends. I think part of this is jumping back into the work day after some time off, but part of it is probably due to the… Read more »


Government Tech Trends to Watch in 2013

By Brent Kastner, Chief Technology Officer, GovDelivery | @brentkastner One of the reasons I enjoy this time of year, aside from perfecting Sticky Toffee Pudding recipes (seriously, you should try this one…), is the annual technology prediction discussions for the upcoming year.  While I don’t pay attention to every single technology prediction made (usually by… Read more »